Product Improvement Plan for Amazon India's Shopping Home Page

You are the product manager who owns the home page of Amazon's shopping site in India. How would you improve it? Explain what you would change, for which shoppers, why it matters, and how you would measure the result. ```hint Not everyone arrives to browse Shoppers who already know what they want head straight for search. Think about which visitors rely on the home page itself to decide what to buy, and what stops them today. ``` ### Clarifying Questions - Does "home page" mean the mobile app's home screen, the mobile website, the desktop site, or all of them? - Which outcome should the improvement serve first: more purchases from existing customers, converting first-time online shoppers, or more use of services beyond shopping? - Is there a limit on how much home-page space can be taken from sponsored placements and promotional banners, which the business may depend on? - Should the improvement focus on a particular group of Indian shoppers, such as those in large cities or newer shoppers in smaller towns? ### What a Strong Answer Covers - A goal for the home page and how it ties to Amazon's priorities in India. - Segmentation of Indian shoppers by intent and context (device, network, language, experience with online shopping), with a chosen segment. - Specific home-page pain points for that segment, and solutions aimed at them. - Prioritization of a few changes with reasoning, and how each would be tested. - Success metrics with guardrails, such as revenue from sponsored placements, page speed and return rates. ### Follow-up Questions - Your redesign raises clicks on the home page, but total orders do not change. What could explain it, and what do you do? - How should the home page change during a large festive sale? - How would you trade off space for sponsored placements against personalized recommendations?