Product sense: a camera built around how Instagram users capture and post

Design a camera made for people who use Instagram: pick which of them it should serve, decide what it should do, and explain how you would measure whether it succeeds. ```hint Start from the posting workflow Almost every Instagram user already carries a phone camera. Trace what a target user does from deciding to shoot to publishing the post, and find the steps where the phone falls short; those gaps should justify the product. ``` ### Clarifying Questions - Does "camera" mean a standalone physical device, an accessory for the phone, or the capture experience inside the Instagram app? - Which Instagram users should it serve first: creators filming Reels for an audience, people sharing Stories with friends, or small businesses photographing what they sell? - Is success judged by hardware sales and margin, or by how much more and how much better people post? - Is there a target price range or form factor I should design within? ### What a Strong Answer Covers - A stated interpretation of "camera" and a deliberate choice of Instagram user segment, with reasons the others wait - Why the phone camera is not enough for that segment, expressed as specific capture, editing and publishing pain points - A prioritized feature set that covers the hand-off from capture to an Instagram post, plus what is deliberately left out - Success metrics for both device usage and posting behavior, with guardrails such as returns, battery and transfer failures - Risks: phones closing the gap, price, bystander privacy, and dependence on a platform the maker may not control ### Follow-up Questions - How would the design change if the first users were small businesses photographing products to sell on Instagram? - If the camera's maker does not own Instagram, how would you handle the dependence on its sharing and publishing rules, and what would you do if access changed? - How would you test demand cheaply before committing to manufacturing hardware?