Product Sense Case: Fixing the Biggest Pain Points in a Flyer's Journey

Propose how you would improve the experience of people who travel by air. Decide which travelers and which part of the trip to focus on, identify the problems most worth solving, propose and prioritize solutions, and explain how you would measure whether they work. ```hint Map the journey before choosing A trip by air runs from planning and booking through the airport, the flight and arrival, and things can go wrong at every stage. Choose your traveler and stage by how painful the problem is and by what your product can actually change. ``` ### Clarifying Questions - Should the solution be a Google product, for example one built on Google Flights, Maps or Search, or is any product in scope, including tools built for airlines or airports? - Which travelers should I focus on: occasional leisure travelers, frequent business travelers, families with young children, or travelers who need assistance? - Is the whole trip in scope, from booking to reaching the final destination, or one stage such as the airport or the flight itself? - Domestic trips only, or international travel with its border and document requirements as well? ### What a Strong Answer Covers - A map of the traveler journey and segments, with a reasoned choice of one segment and one stage. - Pain points specific to that choice, ranked by how often they happen and how much they hurt. - Solutions built on capabilities the product team controls or can obtain through partners, prioritized into a first release. - A success metric tied to the traveler's outcome, with guardrails such as false alerts and privacy. - Risks including dependence on airline and airport data, liability for wrong guidance, and how airlines might react. ### Follow-up Questions - Your best idea needs real-time data that airlines do not share today. How would you get it, and what would you ship if you cannot? - Much of the value happens offline inside the airport. How would you measure whether your solution worked? - How would your design change for a traveler who uses a wheelchair?