Product Sense Case: Upgrading LinkedIn's Member Profile Experience

Propose how you would improve the member profile page on LinkedIn. The profile is the page that shows a person's professional identity (headline, work history, education, skills and activity) to anyone who looks them up, and it is written and kept up to date by the member it describes. The prompt names no target user, goal or platform. Choose who the improvement is for and explain why, then cover the problems you would solve, the ideas you would prioritize, and how you would judge whether the change worked. ```hint Separate the writers from the readers A profile has people who write it and people who read it, and they want different things from the page. Decide which side, and which group within it, you are improving it for before you brainstorm features. ``` ### Clarifying Questions - Should the improvement serve the member who owns and edits the profile, or the people who view it, such as recruiters, hiring managers, prospective clients or new connections? - Is there a business goal to anchor on, such as member engagement, hiring outcomes or revenue from paid products? - Is one platform in scope, such as the mobile app or desktop web, or should the answer cover both? - Is the editing flow in scope, or only what a visitor sees on the page? ### What a Strong Answer Covers - A goal for the profile page tied to LinkedIn's mission or business, and one chosen user segment with the reason for choosing it - Pain points grounded in how that segment actually builds, maintains or reads a profile - Several distinct ideas, prioritized with an explicit impact, effort and confidence rationale - Success metrics with guardrails, plus the privacy, trust and spam risks of the chosen ideas ### Follow-up Questions - How would you run an experiment on your top idea when it changes the experience of both profile owners and profile viewers? - What could your top idea do to members' privacy or trust, and how would you limit that? - How would your plan change if the goal were growth in paid subscriptions instead?