Product Sense: Finding the Highest-Impact Upgrade to Spotify's Podcast Experience

How would you make Spotify a better app for podcasts? Decide whose experience you are improving, find the problem most worth solving, propose a solution, and explain how you would measure success. ```hint Podcasts are not songs A song can be judged in seconds, while an episode asks for most of an hour. Look for problems that come from that difference instead of porting music features over. ``` ### Clarifying Questions - Should I improve the experience for listeners, for podcast creators, or is that my call? - Is the goal to get more existing Spotify users listening to podcasts, to win listeners from other podcast apps, or to grow podcast revenue? - Are video podcasts in scope, or only audio shows? - Should I assume the mobile app, and is there a market or time frame to plan for? ### What a Strong Answer Covers - A goal tied to Spotify's position as a music-first app, and a deliberate choice of segment with reasons - Pain points specific to podcast listening across discovering, sampling, listening to and returning to shows - Several solutions and a clear way of choosing among them, including what each needs from creators - A success metric tied to the goal, with guardrails for music listening and creators - Risks of the chosen solution and how to reduce them ### Follow-up Questions - How would you tell whether your change grew total listening or only moved time from music to podcasts? - How would your plan change if the goal were helping creators grow their audiences rather than helping listeners? - Your solution needs work from creators. How would you get them to take part?