Product Sense: Pick a Product With Excellent User Experience and Explain Its Design
Company: Perplexity
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Pick a product whose user experience you think is excellent, and explain what makes its design work.
```hint Anchor it in one user's moment
Rather than listing nice touches, choose one user and one key moment in the product, and explain how specific design decisions remove effort or doubt at that moment.
```
### Clarifying Questions
- Can the product be anything, including hardware or a physical service, or should it be a software product?
- Should I judge it for one specific type of user, or for its user base as a whole?
- Would you like me to finish with what I would improve, or keep to why the design works?
### What a Strong Answer Covers
- A product chosen with a clear user and job in mind, rather than a famous brand picked by default
- Concrete design decisions, each tied to a principle such as reducing uncertainty, removing steps or preventing errors
- Evidence that the design works: user behavior, outcomes, or a comparison with the alternatives
- Honest weaknesses or trade-offs in the design, and how the candidate would improve and measure them
- A takeaway that connects the lessons to Perplexity's own product
### Follow-up Questions
- What one thing would you change in this product, and how would you know the change made it better?
- Which of these design lessons would you apply to Perplexity's answer pages, and what would you measure?
- A competitor copies every feature you described. Why might their experience still feel worse?
Overview: A product sense question for a Perplexity product manager interview: choose a product whose user experience you think is excellent and explain why it works. It tests tying specific design decisions to a user's needs, citing evidence of success, and naming weaknesses and trade-offs.