Product Sense: Upgrade the First Screen Shoppers See on Amazon

You are the product manager responsible for Amazon's shopping homepage. What would you change to make it better, and why? ```hint Ask who actually lands there Many shoppers who already know what they want go straight to the search bar. Work out which visitors really depend on the homepage before deciding what to fix for them. ``` ### Clarifying Questions - Should I focus on the mobile app's home screen, the desktop website, or both? - Is the main goal more orders per visit, discovery of new categories, or adoption of services such as Prime? - Can I change how much of the page goes to sponsored products and cross-promotions, or is that space fixed? - Should I design for one storefront, such as the US, or for every country Amazon sells in? ### What a Strong Answer Covers - A stated goal for the homepage that is distinct from what search already does, and why it matters to the business - A deliberate choice of shopper segment, with the reasoning for picking it over the others - Specific pain points that segment hits on today's page, with solutions tied directly to them - Prioritization of the ideas by impact, effort and risk, ending in a clear first bet - Success metrics, guardrails for the revenue the page already earns, and a plan to test the change ### Follow-up Questions - Your favorite idea takes space away from sponsored placements. How do you make the case to the advertising team? - What should the homepage show a brand-new visitor with no purchase or browsing history? - Your test shows more homepage clicks but no change in total orders. What do you conclude, and what do you do next?