Product Strategy: How Companies Would Change Once Network Access Stops Being Scarce

Imagine a world in which connectivity is effectively unlimited. Describe how business would work in that world: say what you take unlimited connectivity to mean, explain how companies and industries would change, and identify the biggest opportunities and risks that would follow. ```hint Name the limits first Before predicting anything, list the ways connectivity is limited today and which business practices exist only because of those limits; then ask what replaces each practice once its limit is gone. ``` ### Clarifying Questions - What does "unlimited" cover: coverage everywhere, unlimited bandwidth, near-zero latency, near-zero cost, or all of these together? - Does unlimited connectivity apply only to people, or also to every device, machine and object? - What time horizon should I imagine, and do other technologies such as computing and energy stay roughly as they are today? - Should I cover business in general, or go deep on a few industries? ### What a Strong Answer Covers - A clear definition of "unlimited connectivity" and of the time horizon, set before any prediction - A consistent structure for organizing the changes, rather than a loose list of futuristic ideas - Second-order effects: what becomes scarce or valuable once connectivity is not, and which businesses gain or lose - The risks and downsides of an always-connected world, and who bears them - A path from the vision to concrete product opportunities, with a reason for which to pursue first ### Follow-up Questions - If you were a product manager at Google, which opportunity from your answer would you invest in first, and how would you test it? - Which business that thrives today would lose the most in this world, and could it adapt? - What early signals would tell you this world is actually arriving?