PUBG Mobile Product Sense: Find a Player Pain Point and Pitch One Feature

You are a product manager working on PUBG Mobile, the battle royale shooter for phones. Suggest one new feature for the game. Explain which players it is for, what problem it solves for them, why it deserves to be built ahead of the other ideas you considered, and how you would know whether it worked. ```hint Pick the player before the feature Choose a goal for the game and one type of player first, then walk through that player's session, from opening the app to the moment after a match ends, and look for the point where the experience frustrates them most. ``` ### Clarifying Questions - Should the feature attract new players, bring existing players back more often, raise spending, or improve competitive play? - Does it have to fit inside the classic battle royale match, or can it be a new mode or live outside matches, for example in the lobby or the social features? - Which markets matter most, given how widely players' phones and network quality vary? ### What a Strong Answer Covers - A goal for the feature and why it matters to a free-to-play mobile shooter - Player segments compared, with one chosen and the reason for the choice - Pain points tied to specific moments in that player's experience, inside or outside a match - Several ideas compared on explicit criteria, including fairness and the effect on other players' matches - A primary metric with guardrails, a plan to test the feature, and the main risks ### Follow-up Questions - How would you test your feature when players in the test group and the control group can end up in the same match? - If the feature moved its target metric but player reports of harassment or cheating rose, what would you do? - How would your answer change if leadership wanted a feature that increases spending instead?