QuitSure Revenue Strategy: Choosing a Business Model for a Quit-Smoking App

QuitSure is a mobile app that helps people quit smoking. As its product manager, propose how the app should make money, and explain how you would choose among the options. ```hint Success ends the relationship A user who quits stops needing the app. Think about when the app is worth the most to a smoker, and who else gains when someone quits. ``` ### Clarifying Questions - Is the program free today, paid, or partly paid, and roughly how large is the user base? - Which markets matter most, given that willingness to pay and common payment methods vary widely by country? - Is the aim near-term revenue, or revenue that never makes quitting harder or less likely? - Is selling to employers, insurers or public health programs in scope, or only selling to smokers? ### What a Strong Answer Covers - The user journey from deciding to quit through staying smoke-free, and what it implies for when and how to charge - Who could pay beyond the smoker: family members, employers, insurers and health programs - Several revenue models compared on revenue, user value, trust and ethics, ending in a clear recommendation with pricing logic - Metrics that track revenue together with quit outcomes, plus guardrails - Risks such as conflicted advertisers, rules on health claims, and paywalls placed at fragile moments ### Follow-up Questions - Would you accept advertising from companies that sell nicotine products? Why or why not? - An employer offers to pay only for employees who stay smoke-free for six months. How would you structure and verify that deal? - How would you set prices across countries with very different incomes and cigarette prices?