Reddit Video PM: Partnering With the Feeds Team to Improve Video Ranking

You are a PM on Reddit's video team. You want videos to show up higher in users' feeds, but a separate Feeds team owns the ranking. How would you work with that team to make it happen? ```hint Start from their scorecard The Feeds team is judged on the whole feed, not on video. Ask what would make your request a win on their own metrics, and what evidence they would need to believe it. ``` ### Clarifying Questions - Which surface is in scope: the Home feed, Popular, community feeds, or the full-screen player a user lands in after tapping a video? - Where does the goal come from: a company-level bet on video, or the video team's own consumption targets? - Is there evidence that videos rank lower today than users' response to them justifies, or is the ask simply to show more video? - What can the video team contribute: engineers and data scientists who can work in the ranking stack, or only requirements and analysis? ### What a Strong Answer Covers - Whether ranking videos higher serves Reddit's users and communities, or only the video team's numbers. - The Feeds team's objectives, ranking system and constraints, and a goal both teams can share. - A data-backed diagnosis of why videos rank where they do (signals, supply, quality, cold start). - Concrete options ordered from least to most invasive, from improving the videos themselves to changing what the ranking model values. - A joint experiment with success metrics and guardrails for non-video content and community health, plus how decisions and escalations are handled. ### Follow-up Questions - The Feeds team's test shows that ranking video higher raises watch time but lowers comments and overall sessions. What do you recommend? - Moderators of some communities do not want video crowding out their discussions. How do you handle that? - How do you keep a ranking change for video from rewarding reposted or low-effort clips?