Reduce Disney+ Account Sharing

You are a Product Manager for Disney+. Design a product and policy strategy to reduce unauthorized account sharing without significantly harming the experience of legitimate subscribers. Your answer should cover how you would identify the problem, segment users, choose interventions, prioritize rollout, and measure success. ### Constraints & Assumptions - Do not assume you can perfectly know who belongs to a household. - The goal is to reduce abusive sharing and revenue leakage while preserving trust for paying subscribers. - Legitimate edge cases may include travel, college students, separated households, second homes, and shared devices. - You may propose product, pricing, policy, support, and detection changes, but explain tradeoffs and false-positive risk. ### Clarifying Questions to Ask - What is Disney+'s current definition of a household or allowed account usage? - Which markets, devices, and subscription plans are in scope for the first rollout? - Is the business objective primarily incremental revenue, lower free-riding, plan upgrades, or reduced simultaneous streaming abuse? - What churn or customer-support guardrails must not be exceeded? ### What a Strong Answer Covers - A clear distinction between legitimate household use and high-confidence abuse. - A phased strategy that starts with measurement and communication before hard enforcement. - Product flows that give users a legal alternative, such as extra-member options or household management. - Guardrail metrics for churn, support burden, false positives, and customer trust. - An experimentation or staged-launch plan rather than a one-shot global policy change. ### Follow-up Questions - How would you estimate the size of unauthorized account sharing before launching enforcement? - What signals would you use, and which ones would you avoid because they are too invasive or unreliable? - How would your strategy change in a market with high price sensitivity? - What would make you roll back or pause the rollout?