Reduce Disney+ Account Sharing
Company: Disney
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: HR Screen
You are a Product Manager for Disney+. Design a strategy to reduce unauthorized account sharing on the platform without significantly harming user experience or increasing churn among legitimate subscribers.
In your answer, clarify:
- Who the target users are
- How you would distinguish legitimate household usage from abusive sharing
- What product or policy changes you would introduce
- How you would prioritize solutions
- What success metrics and risks you would monitor
Quick Answer: This question evaluates product management competencies including product strategy, user segmentation, metrics-driven decision making, stakeholder alignment, and balancing user experience against abuse mitigation for a video streaming platform.