Reimagining Facebook's Feed: Product Vision and Strategy for Meta's CEO
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Meta's CEO comes to you and asks you to rethink the Facebook News Feed from the ground up. What would you do? Explain how you would approach the request, what Feed should become, which changes you would make first, and how you would know the new Feed is working.
```hint Ask why now
Before redesigning anything, work out what has changed for Facebook's users and competitors that would lead the CEO to ask for this now, and let that problem set the direction for the new Feed.
```
### Clarifying Questions
- What prompted the request: falling engagement, a shift among younger users, competition, concerns about content quality, or a new technology opportunity?
- Does the CEO want a long-term vision, a concrete roadmap for the next year, or both?
- Which constraints are fixed, such as protecting advertising revenue, keeping friends' content central, or meeting integrity and regulatory commitments?
- Is the scope the main Facebook Feed only, or also how Feed connects to Reels, Groups, Marketplace and Messenger?
### What a Strong Answer Covers
- A diagnosis of why Feed needs rethinking now and a clear statement of what Feed should do for people.
- A segmentation of Facebook users and a reasoned choice of whom the new Feed serves first, without breaking it for everyone else.
- A vision built from a few prioritized bets (content mix, ranking objectives, user control, posting formats) tied to specific pain points.
- Success metrics that balance engagement with long-term value, with guardrails for revenue, creators, integrity and wellbeing.
- A testing and rollout plan suited to changing Facebook's most important surface.
### Follow-up Questions
- Your new Feed raises time spent, but users say in surveys that they feel worse about that time. What do you do?
- How would you balance posts from friends with recommended content from accounts people do not follow?
- How would you test a change this large without disrupting billions of users and the advertising business?
Overview: A product strategy interview question about reimagining the Facebook News Feed after Meta's CEO asks for a new vision. It tests diagnosing why Feed needs to change, choosing which users to serve first, proposing prioritized bets, and balancing engagement with long-term user value, revenue and integrity.