Revenue Growth Plan for Target Across Stores, Digital and New Revenue Streams

You are a senior leader at Target, the US retailer. How would you grow Target's revenue? ```hint Split revenue before brainstorming Decide whether the bigger opportunity is more shoppers, more frequent trips, larger baskets, or revenue that does not come from selling merchandise, and where Target has an edge its rivals lack. ``` ### Clarifying Questions - Should I grow total sales, or is a margin-aware measure such as operating profit the real target? - Are stores, the website and app, and non-merchandise streams such as advertising and membership fees all in scope? - What time horizon am I working with, and is there a trigger for this push, such as flat sales or pressure from a particular competitor? - Is there a customer segment or product category leadership wants me to focus on? ### What a Strong Answer Covers - A breakdown of revenue that shows where growth can come from - A view of Target's position against Walmart, Amazon and other competitors, leading to a chosen focus - Several distinct ideas compared on revenue potential, cost, time to impact and fit with Target's strengths - A prioritized plan with a first test and success metrics, including margin guardrails - Risks such as cannibalization of store sales, fulfillment cost and strain on store operations ### Follow-up Questions - Your plan raises digital sales but store traffic falls. How would you tell whether Target is better off? - How would you size the revenue from your top idea before investing in it? - What would you change if the goal were profit growth rather than revenue growth?