Robinhood Options Trading: Find Customer Pain Points and Prioritize Fixes

You are the product manager who owns options trading at Robinhood. Customers who are approved for options can buy and sell options contracts in the app. How would you improve this feature? Explain whom you would focus on, the problems you would fix, what you would ship first and how you would measure success. ```hint Follow one contract from start to finish Trace a customer from choosing an options contract to closing it or reaching expiration, including what happens if they do nothing. Note each point where they could misunderstand what they own, what they could lose or what happens next. ``` ### Clarifying Questions - Which goal matters most: more customers trading options, better retention for current options traders, options revenue, or fewer complaints and risk incidents? - Which options customers: newly approved traders, active traders buying single contracts, or experienced traders running multi-leg strategies? - Is the approval and eligibility process in scope, or only the experience after approval? - Is this the mobile app only, or desktop too? ### What a Strong Answer Covers - A goal that balances options revenue against the risk of harm to customers and the company's regulatory exposure. - Segmentation of options traders by experience and strategy, with a justified focus. - Pain points rooted in how options actually work, from choosing a contract to expiration, and solutions tied to them. - A prioritized plan with trade-offs between protecting new traders and adding friction for experienced ones. - Success metrics with guardrails, and an experiment plan that copes with market-driven noise. ### Follow-up Questions - If your changes lower options volume among new traders, how would you argue for them to leadership? - How would you improve the product for experienced traders who run multi-leg strategies without slowing them down? - Would you change who gets approved for options? What data would inform that decision?