Segment Gmail Users for Targeted Marketing and Product Enhancement
Overview
This question evaluates a candidate's competency in user segmentation, product analytics, and experimentation design, focusing on defining measurable, privacy-safe cohorts and linking segments to clear performance metrics.
Google
Jul 12, 2025, 6:59 PM
Data Scientist
Technical Screen
Analytics & Experimentation
10
0
Actionable User Segmentation for Gmail
Scenario
Gmail wants to create actionable user segments to drive product and marketing improvements.
Task
Propose meaningful user segments for Gmail and explain practical ways these segments could be used to improve product or marketing outcomes.
Considerations
- Think along dimensions like engagement depth, device mix, profession/role (when explicitly provided), and how segments inform personalization or lifecycle campaigns.
- Focus on segments that are measurable, sizable, stable, privacy-safe, and tied to clear actions/KPIs.
Solution
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