Set Uber Eats' Priorities and Measurable Targets for the Coming Year
Company: Meta
Role: Product Manager
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Other
Assume you are a product leader responsible for Uber Eats. Propose what Uber Eats' goals should be for the next 12 months: decide which outcomes matter most for the business and for the people who use it, turn them into a small set of measurable goals, and explain how you would track progress and settle conflicts between them.
```hint Diagnose before you set targets
Goals follow from where the business stands. Work out how Uber Eats grows orders and earnings across the people who order, the merchants who sell and the couriers who deliver, find the biggest gap or opportunity, and let that choose the goals.
```
### Clarifying Questions
- Are these goals for Uber Eats as a whole, or for one product team within it?
- Should the goals cover every market, or the regions where Uber Eats competes hardest?
- Is the company prioritizing order growth, profitability, or a balance of the two over this period?
- Should each goal carry a numeric target, or a direction plus the metric that will track it?
### What a Strong Answer Covers
- A short diagnosis of Uber Eats' position: its three-sided marketplace, its competitors, and its links to the rest of Uber such as the rides app and the shared membership.
- A few prioritized goals, each justified by that diagnosis, with an explicit statement of what is not a goal this year.
- A measurable metric for each goal, broken into drivers teams can act on, with guardrails for eaters, merchants and couriers.
- Trade-offs between goals, such as growth versus margin or advertising versus the ordering experience, and how they would be resolved.
- How targets are set from baselines, tracked through the year and revised.
### Follow-up Questions
- If you could keep only one of your goals, which would it be and why?
- Your growth goal and your profitability goal pull in opposite directions in one large market. How do you decide?
- Suppose one goal is advertising revenue from merchants. How would you stop teams from reaching it in ways that make ordering worse for eaters?
Overview: A goal-setting question asking what Uber Eats should aim for over the next 12 months. It tests diagnosing a three-sided delivery marketplace, choosing a few prioritized goals, turning each into a measurable metric with guardrails, and resolving trade-offs such as growth versus profitability.