Size Flipkart's Television Unit Volume in the Diwali Festive Sale Window

Size Flipkart's color television sales over the Diwali festival in India. The interviewer expects a structured estimate: an equation you can defend, each assumption labeled with a round number, arithmetic that is easy to follow, and a check that the final figure is plausible. ```hint Get to a yearly figure first Most Indian households that want a TV already own one. Think about what makes a household buy a set in a given year, reach a national yearly number, and only then narrow it to the online channel, to Flipkart and to the festive weeks. ``` ### Clarifying Questions - Should the answer be in units sold or in rupee value? - Which year, and how long is the window: only the days around Diwali, or the whole festive sale season leading up to it? - Does it count only new sets sold to consumers in India, or also refurbished TVs and business buyers? - Since nearly every TV sold today is a color set, does "color TV" simply mean all televisions, smart TVs included? ### What a Strong Answer Covers - Scope pinned down before any math: units versus value, the festive window, the channel and the geography - A top-down equation from India's yearly TV purchases to the online share, Flipkart's share of online TV sales and the share that falls in the festive window, with each factor justified - Labeled round-number assumptions and arithmetic without unit slips between lakh, crore, million and billion - A sanity check from a second angle, such as the implied daily run rate or the number of households per sale - The assumptions the result is most sensitive to, and how Flipkart's own data could tighten them ### Follow-up Questions - How would you convert the unit estimate into sales value, and how do screen size and smart TVs shift the average price? - Rebuild the estimate bottom-up from the supply side. What would you need to know? - Which single assumption would you check first with internal data, and why?