Speeding Up Uber's Growth: Diagnose the Growth Levers and Pick a Product Bet

As a product manager, how would you get Uber to grow faster? Explain which kind of growth you would aim for, how you would find where the biggest opportunity sits, which users you would focus on, what you would build or change for them, and how you would know it worked. ```hint Break growth into parts Write the growth you are targeting as a product of a few terms, such as who uses the app, how often, and how much each trip or order is worth. Find the term with the most room to grow before you brainstorm features, and remember that riders and drivers share one marketplace. ``` ### Clarifying Questions - Which growth measure should move: gross bookings, number of trips, active consumers, revenue or profit? - Is the scope the whole platform, including rides, delivery and freight, or rides alone? - Should the answer focus on cities where Uber is already established, or include markets where ride-hailing is still early? - Over what time horizon, and may growth be bought with rider discounts and driver incentives, or must it hold up without subsidies? ### What a Strong Answer Covers - A clear definition of the growth being targeted, broken into levers, with a data-driven diagnosis of which lever has the most headroom - Both sides of the marketplace: how any rider-side change depends on driver supply, pickup times and prices - A justified segment choice and prioritized solutions aimed at that segment's specific barriers to using Uber more - A primary growth metric with guardrails on unit economics and marketplace health, plus an experiment design that accounts for riders sharing the same drivers - Risks such as cannibalizing trips that would have happened anyway, growth that vanishes when subsidies end, regulation and competition ### Follow-up Questions - Your change raises trips among the riders who adopt it, but pickup times rise for everyone else in the same city. How do you decide whether to keep it? - Why is a standard user-level A/B test misleading for this change, and what would you run instead? - Would expanding into new cities or deepening use in existing ones grow Uber faster, and what data would settle it?