Success Metrics for Meta's Portal Video-Calling Smart Display

You are a product manager at Meta working on Portal, the company's smart display built for video calls over Messenger and WhatsApp. How would you measure whether Portal is a success? ```hint Decide what Portal is for Portal is hardware sitting on top of Meta's calling apps. Settle whether it mainly exists to earn money as a device or to bring families and friends into more frequent video calls, because the north-star metric follows from that choice. ``` ### Clarifying Questions - Should Portal be judged as a stand-alone hardware business (units, revenue, margin) or as a way to deepen video calling on Messenger and WhatsApp? - Where is the product in its life: recently launched and chasing adoption, or established and expected to keep households calling? - Are all models in scope, including the version that attaches to a TV and the portable one, or only the home smart displays? - Since this is a camera and microphone in people's homes, which call data may we use for measurement, and only in aggregate? ### What a Strong Answer Covers - A clear goal for Portal and how it connects to Meta's calling apps and its aim of connecting people - A journey from purchase and setup to habitual calling, with a metric at each step - One north-star metric with a reason it beats alternatives such as units sold or total call minutes - Supporting metrics for adoption, engagement, call quality and the hardware business, plus guardrails for privacy trust and returns - A way to separate calls Portal creates from calls that would have happened on a phone anyway ### Follow-up Questions - Weekly calls per active device keep rising, but unit sales stall after the holiday quarter. Is Portal succeeding, and what would you recommend? - How would you show that Portal creates new calls rather than moving calls from phones, when you cannot randomize who buys a device? - What evidence would convince you to stop investing in the consumer version?