Success Metrics to Judge a Yulu Micromobility Rollout in Tier 2 Indian Cities

Yulu, which offers app-based shared bikes for short trips in Indian cities, wants to launch in Tier 2 cities. As the product manager for this launch, which metrics would you focus on, and why? ```hint Every trip needs two things A ride happens only when a willing rider finds a working, charged vehicle close by. Think about which metrics show each side is healthy in a less dense city, and what evidence would justify putting more vehicles there. ``` ### Clarifying Questions - What is the launch meant to prove: rider demand, profitability per city, or an early presence before others enter? - Which vehicles go out first, pedal bikes or electric ones? That decides how much charging and battery work each city needs. - Who are the target riders: commuters and students, delivery workers renting a vehicle for their shifts, or both? - Is this one pilot city or several at once, and when is the decision to expand or pull back expected? ### What a Strong Answer Covers - A clear launch goal, and how Tier 2 conditions (density, trip lengths, substitutes, price sensitivity) change what to measure - A north-star metric that reflects both rider demand and fleet economics, with its weaknesses covered by other metrics - Supporting metrics across the rider funnel and fleet operations (availability, uptime, charging, losses) - Unit-economics measures and an explicit rule for expanding, fixing or exiting a city - Guardrails for ride reliability, rider safety and parking or civic complaints ### Follow-up Questions - Rides per vehicle look healthy, but many riders open the app and find no vehicle nearby. What does that tell you, and what would you change? - Two months in, rides per vehicle are half of what break-even needs. What would you check before deciding to leave the city? - How would you tell whether rides are replacing walking or replacing auto-rickshaw trips, and why does it matter?