Swiggy Food Delivery: Product-Led Plan to Grow Revenue 20%

You are the product manager for Swiggy's food delivery business. Your target is to grow revenue by 20%, and the growth is expected to come mainly from product-led growth: changes to the product that attract, keep and expand customers, rather than growth bought through other means. Lay out the strategy you would follow to reach the target. ```hint Break revenue into levers Write food delivery revenue as a few multiplied drivers (customers, how often they order, how much each order is worth, Swiggy's share of it) plus any other income streams. Decide which drivers a product change can move, and size each one so the plan adds up to 20% before you pick features. ``` ### Clarifying Questions - Over what period must revenue grow 20%, and from which baseline? - Does "revenue" mean Swiggy's own food delivery revenue (commissions, customer fees, advertising) or the total value of orders placed on the platform? - Given the target is mainly product-led, how much may discounts or marketing campaigns contribute? - Must profit per order hold steady, or may I trade some margin for growth? ### What a Strong Answer Covers - A revenue equation for food delivery and a precise definition of what the 20% applies to - Sized targets for each lever, with arithmetic showing the plan reaches 20% with some buffer - A segment choice with specific pain points among customers and restaurants, and product initiatives that are genuinely product-led rather than discount- or fee-led, prioritized and sequenced - Metrics for each lever, with guardrails protecting customers, restaurants and delivery partners - Risks and trade-offs specific to this plan, such as ads hurting relevance or membership reducing fee income ### Follow-up Questions - Halfway through the year you are at +8%. Which lever do you push harder, and what do you stop? - Raising the platform fee would hit the target fastest. Why would or wouldn't you do it? - How do you keep sponsored restaurant listings from making search results less useful and lowering order conversion?