Theme park mobile app: pick the users, the pain points and the first features
Company: Swiggy
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Design a mobile app for an amusement park. Decide whom it serves, which of their problems it tackles first and what it does.
```hint Walk through a visit
Trace a day at the park, from arrival to exit, for the people you choose to serve, and note each point where time, money or patience is lost.
```
### Clarifying Questions
- Is the app for park guests, for park staff, or for both?
- Is this one park or a chain of parks, and does the park already have an app?
- Which matters most to the park right now: guest satisfaction and return visits, in-park spending, or managing crowds and ride capacity?
- Can the design change park operations, such as how ride queues work, or is it purely a software product?
### What a Strong Answer Covers
- A chosen user segment and the reason for it, compared with the other kinds of people at a park
- Pain points across the visit, prioritized by how often they occur and how much they hurt the day
- A prioritized feature set with an MVP, noting which features depend on park operations or data the park must supply
- Success metrics that balance the guest experience against the park's revenue and capacity, with guardrails
- Risks specific to a park: patchy signal and battery life, fairness to guests without the app, and crowding when many guests follow the same advice
### Follow-up Questions
- If the app shows everyone where the shortest line is, that line may stop being short. How would you prevent this?
- If the park wanted a paid option to skip lines, how would you design it so guests who do not pay still have a good day?
- How would you test your first feature in a single park before rolling it out?
Overview: A product design question that asks a PM candidate to design a mobile app for an amusement park. It tests choosing a visitor segment, mapping pain points across a day at the park, prioritizing features into an MVP, and defining success metrics and park-specific risks.