TikTok Product Strategy & Case Design
Company: TikTok
Role: Product Manager
Category: Product / Decision Making
Difficulty: hard
Interview Round: Other
##### Question
How do you decide which products or features to build?
How do you prioritize requirements and feature requests?
Should TikTok launch a feature similar to Instagram Stories? Outline your rationale, target users, and success metrics.
Design a VR app store: define its goal, core user segments, key features, and the metrics you would use to measure success.
Quick Answer: This question evaluates product management competencies such as product selection, feature prioritization, go-to-market strategy for a short-form video platform feature, and experiential design for a VR app store, testing both conceptual understanding and practical application.