TikTok Product Strategy & Case Design
Overview
This question evaluates product management competencies such as product selection, feature prioritization, go-to-market strategy for a short-form video platform feature, and experiential design for a VR app store, testing both conceptual understanding and practical application.
Product Decision-Making and Design Prompts
Context: You are interviewing for a Product Manager role. Answer the following mini-prompts. Where relevant, state assumptions and trade-offs so a first-time reader can follow your reasoning.
1) Product Selection
How do you decide which products or features to build?
2) Prioritization
How do you prioritize requirements and feature requests?
3) Strategy Case: Stories on TikTok
Should TikTok launch a feature similar to Instagram Stories? Outline your rationale, target users, and success metrics.
4) Design Case: VR App Store
Design a VR app store: define its goal, core user segments, key features, and the metrics you would use to measure success.
Solution
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