Trash Can Redesign: Generate and Prioritize Ten User-Driven Improvements
Company: Capital One
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Reinvent the everyday trash can. Propose ten new features that would make it meaningfully better for the people who use it: decide who you are designing for, tie each feature to a real frustration, and say which ones you would build first.
```hint Walk through a bin's week
Before brainstorming, follow one household's bin from the first item thrown in until collection day. Features that fix a specific moment along that path are stronger than a list of gadgets.
```
### Clarifying Questions
- Is this a kitchen bin at home, an office bin or a public street bin, or is the setting my choice?
- Can the redesign include sensors, batteries and an app, or should it stay an unpowered, low-cost product?
- Is there a target price, or am I free to design a premium bin?
- Do all ten features need to fit one model, or can they be spread across a basic and an upgraded version?
### What a Strong Answer Covers
- A deliberate choice of setting and user segment before any features are proposed
- Pain points traced through the bin's whole lifecycle, not only the moment something is thrown away
- Ten distinct features, each tied to a pain point, mixing simple mechanical fixes with connected ideas
- A prioritization that weighs user value against cost, reliability and power needs
- How success would be measured, and the risks of the more ambitious ideas
### Follow-up Questions
- If the bin had to sell at roughly the price of an ordinary one, which three features would you keep, and why?
- How would the design change for public street bins, where the buyer is a city rather than the person using the bin?
- How would you test demand for the connected features before committing to manufacturing?
Overview: A product design interview prompt that asks a PM candidate to reinvent the household trash can by proposing ten new features. It tests choosing a target user, tracing pain points through the bin's everyday use, and prioritizing ideas against cost, reliability and measurable success.