Unlocking an Underused Product: Three New Features and How to Measure Them

Pick a product that you believe has a lot of untapped potential. Explain why, propose three new features that would help it reach that potential, and describe how you would evaluate whether each feature is effective. ```hint One gap, three features Choose a product where you can name a specific gap between what it could do and what its users get today. Let all three features attack that gap, and give each one an outcome you could actually measure. ``` ### Clarifying Questions - Can I choose any product, physical or digital, or should it be a Google product? - Should I answer as the PM inside the company that owns the product, with access to its data and users, or as an outsider proposing ideas? - Is there a time frame or team size for building the three features, such as one year with one team? ### What a Strong Answer Covers - A product choice backed by a concrete argument for why its potential is untapped today - A target user segment and the pain points the features address - Three distinct, concrete features, prioritized against each other with reasons - For each feature, a primary metric, a guardrail and a method that isolates its effect, such as a randomized rollout - Risks and trade-offs specific to the chosen product ### Follow-up Questions - If you could build only one of the three features, which would it be and why? - Suppose a feature drives strong engagement but the outcome it promised does not move. What do you conclude, and what do you do next? - Who inside or outside the company might resist these features, and how would you handle it?