Walking Through an End-to-End Plan to Take a New Product to Market

Walk the interviewer through your process for launching a product. ```hint Separate the phases Sort the work into what happens before, on and after launch day, then ask what could go wrong in each phase and who owns it. ``` ### Clarifying Questions - Is this a brand-new product, or a new feature inside an existing product that already has users? - Is it aimed at consumers or business customers, and does it sit in a regulated area? - Should I describe a general process, or apply it to a specific product, either one I have launched or one you pick? - Is the launch date fixed by an outside commitment, or can it move if the product is not ready? ### What a Strong Answer Covers - Goals, target users and success criteria set before launch - Readiness across the product and the teams around it, with a go/no-go decision - A rollout approach matched to the risk involved, with a way to roll back - How target users will hear about the product and start using it - Post-launch monitoring, a review against the success criteria and the decision that follows ### Follow-up Questions - Two days before launch, testing finds a bug that affects a small share of users. How do you decide whether to launch? - A month after launch, adoption is at half your target. What do you do? - How would your process differ for a small feature compared with a new product line?