Walmart E-Commerce PM: Propose a New Shopping Feature With KPIs and Trade-offs

You are a product manager working on Walmart's e-commerce business. Pick one area of Walmart's online shopping experience and propose new functionality that goes beyond what Walmart already offers in that area. Explain who it serves and what problem it solves, the KPIs you would track to judge it, and the trade-offs it brings. ```hint Start from what already exists Walmart's site and app already cover the standard e-commerce basics, so an idea counts only if you can say what customers can do today in your chosen area and what gap is left. Look for a frequent shopping need where Walmart's stores give it an edge. ``` ### Clarifying Questions - Which area is in scope: grocery pickup and delivery, general merchandise, the third-party marketplace, or the Walmart+ membership? - Should the idea serve shoppers, or may it target marketplace sellers, the store associates who pick online orders, or delivery drivers? - Is the main objective order frequency, basket size, conversion, or a lower cost to fulfill each order? - Does the proposal need to cover the website as well as the app? ### What a Strong Answer Covers - A justified choice of one area and one customer segment, grounded in where Walmart is strong and where the need is frequent. - An accurate picture of what Walmart already offers in that area, so the proposal is genuinely incremental. - A concrete feature described through the customer's flow, including edge cases such as out-of-stock items. - KPIs with a primary metric tied to the goal, supporting metrics, and guardrails on cost and customer experience. - Explicit trade-offs (store operations, cannibalization, customer trust) and a sensible way to test the idea. ### Follow-up Questions - How would you show that your feature increased spending rather than shifting orders customers would have placed anyway? - An item in the customer's order is out of stock on the day of fulfillment. Walk through what the customer experiences. - If your idea adds work for the store associates who pick and hand over online orders, how would you win support from store operations?