Wearable tech hat product design: target users, MVP features and success metrics

Quick Overview

A hardware product design question asking the candidate to design a smart hat. It tests explaining why a hat beats other wearables for a chosen user group, prioritizing first-version features within battery, weight, washing and price limits, and defining success metrics based on sustained wear.

Wearable tech hat product design: target users, MVP features and success metrics

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are asked to design a smart hat, meaning a hat with built-in electronics. Choose who it is for, the problem it solves for them, what the first version does and how you would judge whether it succeeded. ```hint Ask what a hat can do that a phone cannot A hat sits on the head, close to the ears and eyes, and is often worn outdoors. Use what is special about that position to pick the users and problems, rather than moving phone features onto a hat. ``` ### Clarifying Questions - Is this a standalone device, or should it work with an existing ecosystem of phones, voice assistants and fitness apps? - Should I design for consumers, or can I consider workplace headwear such as hard hats for construction or field crews? - Is there a target price, or should I propose one? - Is a camera or display in scope, or should "smart" mean audio and sensors only? ### What a Strong Answer Covers - Why a hat: what the form factor does better and worse than earbuds, watches and smart glasses - A deliberate choice of target users, tied to situations where they already wear a hat - A prioritized first version that deals with hardware realities: battery, weight, sweat, washing, sizing and price - Success metrics based on sustained wear rather than units sold, with guardrails such as returns and privacy complaints - Risks and trade-offs: style, privacy of microphones or cameras, safety features that can misfire, and competition from devices people already own ### Follow-up Questions - A few weeks after purchase, many owners stop wearing the hat. How would you find out why, and what would you change? - Would you add a camera? Walk through the case for and against. - How would the design change if the hat were for outdoor work crews rather than consumers, or the reverse?

Overview: A hardware product design question asking the candidate to design a smart hat. It tests explaining why a hat beats other wearables for a chosen user group, prioritizing first-version features within battery, weight, washing and price limits, and defining success metrics based on sustained wear.

Google logo
Google
Sep 6, 2024
mediumProduct ManagerOtherProduct Design & Strategy
0
0

You are asked to design a smart hat, meaning a hat with built-in electronics. Choose who it is for, the problem it solves for them, what the first version does and how you would judge whether it succeeded.

Clarifying Questions Guidance

  • Is this a standalone device, or should it work with an existing ecosystem of phones, voice assistants and fitness apps?
  • Should I design for consumers, or can I consider workplace headwear such as hard hats for construction or field crews?
  • Is there a target price, or should I propose one?
  • Is a camera or display in scope, or should "smart" mean audio and sensors only?

What a Strong Answer Covers Guidance

  • Why a hat: what the form factor does better and worse than earbuds, watches and smart glasses
  • A deliberate choice of target users, tied to situations where they already wear a hat
  • A prioritized first version that deals with hardware realities: battery, weight, sweat, washing, sizing and price
  • Success metrics based on sustained wear rather than units sold, with guardrails such as returns and privacy complaints
  • Risks and trade-offs: style, privacy of microphones or cameras, safety features that can misfire, and competition from devices people already own

Follow-up Questions Guidance

  • A few weeks after purchase, many owners stop wearing the hat. How would you find out why, and what would you change?
  • Would you add a camera? Walk through the case for and against.
  • How would the design change if the hat were for outdoor work crews rather than consumers, or the reverse?