Zomato product design: serving team meals and client lunches arranged for work
Company: Zomato
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
As a product manager at Zomato, you are asked to redesign the app so that it serves business lunches: meals that people arrange or eat for work, such as a team lunch or a meal with a client. Decide whom you would design for and which of their problems matter most, describe the redesigned experience and what ships first, and explain how you would measure success.
```hint Separate the roles
In a work meal, the person who arranges it, the people who eat, and the company that pays are often different. Map who plays each role in each kind of work meal before choosing whom to design for.
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### Clarifying Questions
- Does "business lunch" cover food delivered to an office, a meal at a restaurant, or both?
- Is the main user someone ordering for a team, an office administrator arranging regular meals, or a host taking clients out?
- Is success measured by new revenue from companies, or by a better experience for people who already use Zomato for work meals?
- Can the redesign add company accounts and company invoicing, or must it use the existing personal payment flow?
### What a Strong Answer Covers
- A deliberate choice of occasion and user among the kinds of work meals, justified by frequency, value and fit with Zomato's strengths
- Pain points specific to work meals, such as gathering many people's choices and dietary needs, a restaurant's capacity for a group, timing, and company billing
- Concrete changes to the app, prioritized into a first version and later steps
- A success metric for work meals plus guardrails, such as on-time delivery of large orders and no added friction for personal orders
- Risks, including restaurant capacity at peak lunch hours and misuse of company money
### Follow-up Questions
- Restaurants keep rejecting or delaying large office orders during the lunch peak. What would you change?
- Would you build this into the main app, as a separate mode, or as a separate app, and why?
- How would you persuade companies to adopt it so that their employees use it?
Overview: A product design case about reshaping the Zomato app for meals arranged for work, such as team lunches at the office or meals with clients. It tests choosing an occasion and user, finding work-specific pain points like group coordination and company billing, prioritizing features and defining success metrics.