{"blocks": [{"key": "1aaa578a", "text": "Scenario: Stories copy Snapchat’s ephemeral canvas and may capture new engagement—but might cannibalise Feed posts. Devise evaluation criteria, handle cannibalisation scenarios, and explain cross‑app performance gaps between Instagram and Facebook Stories.", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "855a2e77", "text": "", "type": "unstyled", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "f3344af6", "text": "Question 1: How would you evaluate Instagram Stories? (Hint: DAU lift, posting frequency, interaction time)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "f9944429", "text": "Question 2: What criteria decide a full launch? (Hint: pilot KPIs, competitor benchmarks)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "bfd9db57", "text": "Question 3: If Stories cannibalise Feed posts, how would you respond? (Hint: offset metrics, incremental revenue)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}, {"key": "56886c4e", "text": "Question 4: Facebook Stories views are half Instagram’s—why? Design an experiment. (Hint: audience mix, product positioning)", "type": "header-two", "depth": 0, "inlineStyleRanges": [], "entityRanges": [], "data": {}}], "entityMap": {}}