Measure Pirate-Theme Usage and Revenue Growth Over Time
Company: Shopify
Role: Data Scientist
Category: Data Manipulation (SQL/Python)
Difficulty: Medium
Interview Round: Technical Screen
theme_usage
+-----------+------------+-------------+
| user_id | theme_name | created_at |
+-----------+------------+-------------+
| 101 | pirate | 2024-01-05 |
| 102 | pirate | 2024-01-06 |
| 101 | pirate | 2024-02-14 |
| 110 | pirate | 2024-02-20 |
| 103 | pirate | 2024-03-01 |
+-----------+------------+-------------+
theme_transactions
+-----------+------------+--------+
| order_id | created_at | amount |
+-----------+------------+--------+
| 1 | 2024-01-05 | 2.99 |
| 2 | 2024-01-06 | 2.99 |
| 3 | 2024-02-14 | 2.99 |
| 4 | 2024-02-20 | 2.99 |
| 5 | 2024-03-01 | 2.99 |
+-----------+------------+--------+
##### Scenario
Mobile personalization platform tracks several tables (installs, purchases, etc.) for a "pirate" theme and wants to understand whether its usage and revenue are growing over time.
##### Question
Define an appropriate metric to measure pirate-theme usage growth and write the SQL that produces that metric by calendar month. 2. Write SQL that shows monthly revenue for the pirate theme (not cumulative).
##### Hints
Think in calendar months; group by DATE_TRUNC('month', …). Treat growth as either active users or installations month-over-month.
Quick Answer: This question evaluates the ability to design time-based usage metrics and compute monthly revenue through data manipulation using SQL or Python, focusing on aggregating event and transaction records by calendar month.