Amazon Analytics & Experimentation Interview Questions
Practice the exact questions companies are asking right now.
Choose Between JOIN, BLEND, and RELATIONSHIP in Tableau
Tableau Data Modeling, Filters, and Visual Design Scenario You are preparing a Tableau dashboard for marketing managers. The dashboard must support fa...
Design A/B Test for New Amazon Recommendation Module
A/B Test Design: Home Page Recommendation Module Scenario Amazon plans to introduce a new product recommendation module on the home page and wants to ...
Diagnose Causes and Test Hypotheses for Metric Drop
Scenario A large consumer web/mobile product sees its key business metric drop materially and suddenly. Assume: The sitewide purchase conversion rate ...
Explore Dataset to Assess Quality and Choose Visualizations
Understanding a New Dataset: Profiling, Data Quality, and Visualization Plan Scenario You receive a new, unfamiliar dataset and must quickly generate ...
Identify Issues and Redesign Customer-Conversion Chart
Critique and Redesign a Customer-Conversion Visualization Context Assume you are reviewing a chart shown during an interview that attempts to explain ...
Design an A/B Test for Dashboard Engagement Impact
Redesign Experiment: Energy-Usage Dashboard Context A redesigned energy-usage dashboard is being launched in a consumer app. The goal is to measure wh...
Choose Effective Graphs for Data Exploration
Exploratory Data Visualization: Choosing the Right Charts Context You are performing exploratory data analysis (EDA) on a dataset with a mix of catego...
Diagnose Business Decline Using Key Data Metrics
Diagnose a Sudden Business Downturn Using Data Context You are the data scientist supporting a large consumer marketplace. Leadership reports a sudden...
How to evaluate adding video ads in a game
Case study: Evaluate adding video ads to a mobile game You are the Data Scientist for a free-to-play mobile game. The product team wants to add video ...
How would you analyze and test a price increase?
Case Study (Product / Data Science) You work on a subscription-based AI video editing/creation product and leadership is considering raising prices (e...
Profile and visualize an unfamiliar dataset
Task: Quickly Understand an Undocumented Events+Purchases CSV and Produce Executive-Ready Visuals Context You are handed a single CSV that mixes user ...
Compare Tableau live vs extract and filters
Scenario You are building an interactive dashboard over a 100M-row fact table. Compare Tableau connection options and performance behaviors for this s...
Analyze an A/B test over last 7 days
A/B Test Readout and Decision (2025-08-26 to 2025-09-01) Context A 50/50 A/B experiment on the checkout flow ran for 7 days, from 2025-08-26 through 2...
Prioritize a new warehouse proposal with data
Build vs. Lease vs. Defer: New Fulfillment Center Decision Context You are evaluating whether to open a new fulfillment center (FC) to improve deliver...
Quantify build-vs-buy training decision
Quantitative Decision Framework for Selecting a New Employee Training Program Context Your company must choose one of three ways to launch a new emplo...
Design and analyze pricing-page A/B test
AB Test Plan: New Pricing-Page Layout Context: You will run a 2-arm online experiment on a pricing page. The primary metric is user-level paid convers...
Measure PMF for Alexa Shopping
Define and Measure Product–Market Fit (PMF) for Alexa Shopping Context You are designing a measurement plan to assess PMF for Alexa Shopping, where cu...
Prove new allocation outperforms manual baseline
Prove an Automated Package-Allocation System Outperforms Manual Baseline Context You work in a large last‑mile logistics network evaluating a new auto...
Design an operations dashboard with justifications
Design an Operations Dashboard for Same-Day Delivery Station Performance Goal Create a real-time dashboard for a delivery-station manager to monitor a...
Evaluate concession gift-card policy with DID
Evaluate a Gift-Card Concession Pilot (Causal Impact with Staggered Adoption) Context Several regions piloted a policy: when a shipment is lost or dam...