At Aera Technology, the Data Scientist role sits at the intersection of advanced machine learning and real-world supply chain decision-making. You are not just building models in a vacuum; you are developing the "Cognitive Operating System" that enables enterprises to automate complex business decisions. Your work involves transforming massive, high-dimensional datasets into actionable insights that drive efficiency and precision for global organizations.
This role is critical because Aera Technology focuses on autonomous decision-making. You will be tasked with solving high-stakes problems, such as scaling forecasting services to handle hundreds of thousands of time series or diagnosing metric drops in complex automated workflows. You will collaborate closely with engineering and product teams to translate business requirements into robust, scalable data solutions. Success here requires a blend of rigorous statistical thinking, efficient coding, and a deep, intuitive sense for how data drives product outcomes.
High-Level Screen
reportedBecause the format is not fixed, prepare the reasoning rather than the ritual. Nearly every version of this round draws on the same underlying material: a design you can defend, a metric you can define exactly, an analysis whose assumptions you can state out loud. Only the wrapper changes, whether that is a take-home, a live case, a deep dive on past work, or a rough estimate on a whiteboard. Answers rehearsed to fit one shape stall the moment the shape differs. Practise naming the assumption behind a number, then saying how much the conclusion moves if that assumption is wrong.
What to demonstrate
- Whether your justification for a method survives the question 'why not the simpler thing', including when the simpler thing would have worked
- Precision under pressure: what exactly counts as an active user, a conversion or a success, over what window, with what exclusions
- Whether you carry an argument through to a recommendation instead of stopping at a list of tradeoffs
How to prepare
- For each project you plan to mention, write the metric definition in one sentence: numerator, denominator, time window, exclusions. Say it out loud once, because vagueness shows up in speech before it shows up on paper.
- Rehearse the same project at three lengths: two minutes, ten minutes, and a deep dive on one technical decision. Cutting live is harder than it sounds.
- For your headline result, write down what would have had to be true for it to be wrong, and how you ruled that out.
Deep-Dive Technical Evaluations
reportedMuch of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
Meet Team Members
reportedRounds outside the standard loop often open with something deliberately under-specified: a loose business problem, an open question about a product area, a dataset described in one sentence. The common failure is surveying, listing six plausible approaches and committing to none of them. The thing that separates a strong answer is scoping out loud. State what you are treating as the goal, name the metric you would move, say what you are choosing not to do and why, then take one path through to an actual answer. An interviewer can follow you down a narrow path. Nobody can grade a menu.
What to demonstrate
- Whether you turn an ambiguous prompt into a stated question with a measurable outcome before doing any work
- The judgement visible in what you cut, and whether you say why you cut it rather than silently dropping it
- Whether you land on a concrete recommendation with its caveat attached, rather than an unranked set of options
How to prepare
- Take three vague prompts, such as 'is this feature working', 'why did retention drop', and 'should we expand into a new segment'. For each, write one sentence of goal, one primary metric with its window, and two things you are explicitly not doing.
- Practise giving the recommendation first and the reasoning second, in five minutes. Loosely defined rounds are usually time-boxed, and an answer that arrives last often does not arrive.
- Keep a running assumption list as you talk, on paper or in the shared doc, so the interviewer can challenge one assumption instead of your whole answer.
Leadership Interaction
reportedAn extra round usually exists because something is still open after the standard loop: a skill the earlier interviews did not sample, a level decision, or two interviewers who disagreed. It is rarely a rerun of what you already did well. Ask the recruiter who you are meeting, what function they sit in, and how long the session runs. That is an ordinary scheduling question, and the answer changes what you should prepare. What separates a strong candidate here is treating the round as a fresh evaluation with its own bar, rather than assuming earlier performance carries you through or sinks you.
What to demonstrate
- Whether you can answer well on ground the earlier rounds did not cover, without leaning on what you already said to someone else
- Consistency of the facts in your stories: the same sample size, timeframe, team size and scope of your own role as in earlier conversations
- How you handle an unfamiliar format live, including whether you ask what kind of answer is wanted before producing one
How to prepare
- Ask the recruiter for the interviewer's function, the length, and whether to expect a coding surface, a discussion, or a presentation. Preparing for a 30 minute conversation with a partner team is not the same work as preparing for a 60 minute technical block.
- Write out what each earlier round actually covered, then list the two or three areas nobody probed. That gap is the most likely subject of the extra round.
- Re-read the numbers in the project stories you have already told, so a second telling does not quietly contradict the first.
Final Decision
reportedWhere a loop includes a partner from outside the data team, that conversation usually carries the same weight as the technical ones and gets the least preparation. The person opposite you will not follow a derivation and does not need to. They are working out whether having you involved would make their decisions better or slower. The failure mode is not being too technical. It is answering a question about a decision with a description of your method, leaving the translation to them. What they carry into the debrief is the sentence you handed them, not the analysis underneath it.
What to demonstrate
- Whether a statistical result arrives as something the partner could act on, with the one caveat that would change their decision kept and the rest left out
- Whether you can state what you need from their side, in their terms: instrumentation that does not exist yet, a definition they own, or a holdout they have to agree to
- Whether uncertainty is given as a range someone can plan against, rather than as hedging that invites them to ignore the result
- Whether you ask what decision is actually on the table before explaining anything
How to prepare
- Take a result you know well and write the version for someone who stops reading after one sentence, then the three-minute version, and check the short one is not the long one with the qualifications stripped out
- For a past project, list everything you asked a non-technical partner for and how you phrased it, then rewrite each ask so it names what goes unmeasured without it
- Practise saying where a result does not apply, out loud, in one sentence that a partner could repeat accurately to someone else
PracHub editorial advice for the preparation topics above.
Computing monthly churn against the entire customer base when contracts are annual
An annual contract has no opportunity to churn except at its renewal date, so an account that is eleven months from renewal is in the denominator while being incapable of appearing in the numerator. The resulting rate is smaller than the real one by roughly the ratio of the base to the renewal-eligible base, and it oscillates with the seasonality of when deals were originally signed rather than with anything about the customers. The corresponding trap on the other side is counting a churn on the date the record was updated rather than on term_end_date, which shifts losses into whichever month the operations team did its paperwork.
Treating raw request or usage volume as engagement
Most traffic in this domain is emitted by machines. Continuous-integration pipelines, scheduled batch jobs, synthetic monitors, backfills and client retries can all grow by an order of magnitude from one configuration change made by one engineer, and none of it represents a new decision to use the product. The inversion is what makes it dangerous: when the platform degrades, clients retry, so error-driven retry volume rises at the exact moment the customer is most likely to leave, and an engagement dashboard built on raw counts shows growth immediately before a churn. Filter on traffic_class and on successful status before anything else, and keep failed-request volume as its own separate series.
Reaching for a model before the target metric exists
Before naming an algorithm, write down the label, the prediction time, and the action that changes when the score crosses a threshold. If you cannot say what decision the output drives, any modelling choice is guesswork dressed up as method.
Solving silently instead of narrating the reasoning
Say which branch you are taking and why you chose it over the alternative, for example checking the denominator first because it changes what the comparison means. A correct answer that arrives with no visible path scores below a rigorous one that needed a hint.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
If you are calculating the probability of a rare event, what distribut…
If you are calculating the probability of a rare event, what distribution would you use and why?
Approach
- Say what the estimate is of, and over what population it generalises.
- Write down the assumption the method needs before you use the method.
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
Follow-up
- How would you explain this result to someone who does not know statistics?
- What sample size would you need to detect an effect half this size?
Explain the assumptions behind Linear Regression and how you validate …
Explain the assumptions behind Linear Regression and how you validate them.
Approach
- Check what information would not exist at prediction time, and exclude it.
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Pick an evaluation metric that matches the cost of each error type, not a default.
Follow-up
- How would you choose the decision threshold, and who owns that choice?
- Where could label leakage enter this setup?
Simulate how the renewal calendar distorts monthly churn rates
Simulate 1,200 accounts on annual contracts. Draw each account's renewal month from a deliberately lumpy calendar: 30% renew in January and the remaining 70% are spread evenly over the other eleven months. At each renewal an account churns with probability 0.18, independent of month; survivors renew and come back twelve months later. Run 24 simulated months. For each month compute two rates: churned accounts over all live accounts, and churned accounts over accounts whose term ended that month. Report the mean and the month-to-month standard deviation of each series, and state which one belongs in an executive summary.
Approach
- Build the panel with numpy state arrays rather than a per-account loop: a next_renewal_month vector, an alive boolean vector, and a loop over the 24 months only. Looping over 24 months is fine; looping over 1,200 accounts inside it is what makes the simulation too slow to iterate on.
- Maintain the live set honestly. An account that churned in month m must leave the denominator from m+1 onward and can never be renewal-eligible again; if it stays, the naive rate drifts downward for reasons that have nothing to do with churn and the calendar effect gets buried.
- Compute both series over the same months and compare dispersion, not only level. The eligible-base rate should sit near 0.18 with binomial noise scaled by that month's renewal count; the naive rate spikes in January and collapses in thin months.
- Quantify the gap instead of describing it: the ratio of the two means is roughly the reciprocal of the average monthly renewal-eligible fraction, and the naive series' standard deviation is driven by the signing calendar rather than by customer behaviour.
- Check against the closed form before trusting the output. With the live set maintained correctly the eligible-base rate is an unbiased estimator of 0.18 in every month, so a systematic offset means the bookkeeping is wrong, not that the simulation found something.
Worked solution 30 min
- rng = np.random.default_rng(0); p = [0.30] + [0.70/11]*11; next_renewal = rng.choice(12, size=1200, p=p); alive = np.ones(1200, bool)
- For m in range(24): eligible = alive & (next_renewal == m); churn = eligible & (rng.random(1200) < 0.18); record churn.sum(), eligible.sum(), alive.sum() at month start; alive &= ~churn; next_renewal[eligible & ~churn] += 12
- naive = churned / live_at_start; eligible_rate = churned / eligible, left as NaN where eligible == 0.
- Report naive.mean(), naive.std(ddof=1), np.nanmean(eligible_rate), np.nanstd(eligible_rate, ddof=1) and the ratio of the two means.
Follow-up
- Compounded over twelve months the naive rate lands close to the true annual churn. Does that rescue it?
- How would you report churn in a month where only nine accounts were renewal-eligible?
- Eighteen-month terms are now being sold alongside annual ones. What breaks?
Given a table of user logs, how do you identify the sequence of events…
Given a table of user logs, how do you identify the sequence of events leading to a specific conversion?
Approach
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How would you verify this result without re-running the same query?
- How does the query change if the join becomes one-to-many?
Write a query using SQL window functions to calculate a rolling 7-day …
Write a query using SQL window functions to calculate a rolling 7-day average of sales.
Approach
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Say which table is the grain you start from, and join outward from it.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
Follow-up
- How does the query change if the join becomes one-to-many?
- How would you verify this result without re-running the same query?
How would you handle missing data in a large-scale join operation?
How would you handle missing data in a large-scale join operation?
Approach
- Say which table is the grain you start from, and join outward from it.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
Follow-up
- What breaks if events arrive late or out of order?
- How does the query change if the join becomes one-to-many?
Sessionise interactive API traffic with a thirty-minute inactivity gap
fct_api_request carries account_id, user_id (null for service accounts), request_at, traffic_class and http_status. Using only traffic_class = 'interactive' rows with a non-null user_id, group each seat's requests into sessions on a 30-minute inactivity threshold: a request more than 30 minutes after the previous request from the same (account_id, user_id) opens a new session. For one ISO week return, per account, the session count, the median session duration in minutes and the median requests per session. A single-request session has a duration of zero.
Approach
- Filter first: traffic_class = 'interactive' and user_id IS NOT NULL. Machine traffic has no sessions in any useful sense, and leaving CI or batch rows in produces sessions that are really cron schedules.
- Get the previous timestamp with LAG(request_at) OVER (PARTITION BY account_id, user_id ORDER BY request_at). Partitioning by user_id alone stitches one person's work across two different accounts into one fabricated session, because a human holds memberships in several accounts.
- Flag a boundary where the lag is NULL or request_at - lag > interval '30 minutes'. Decide and state whether exactly 30 minutes continues the session; strictly greater is the conventional choice and needs to be written down either way.
- Assign session ids with SUM(boundary::int) OVER (PARTITION BY account_id, user_id ORDER BY request_at ROWS UNBOUNDED PRECEDING), the standard running-count construction for islands.
- Roll up to sessions with min(request_at), max(request_at) and count(*), then to accounts with percentile_cont(0.5) WITHIN GROUP (ORDER BY ...). Use medians, not means: session length is strongly right-skewed and one long-running client dominates the average.
Worked solution 30 min
- Build the filtered week: interactive rows with user_id IS NOT NULL inside [week_start, week_start + 7 days).
- Add prev_at via LAG(request_at) OVER (PARTITION BY account_id, user_id ORDER BY request_at) and derive is_new_session = (prev_at IS NULL OR request_at - prev_at > interval '30 minutes').
- Add session_seq = SUM(is_new_session::int) OVER (PARTITION BY account_id, user_id ORDER BY request_at ROWS UNBOUNDED PRECEDING).
- Aggregate to sessions by (account_id, user_id, session_seq) taking min, max and count, with duration_minutes = EXTRACT(EPOCH FROM max - min) / 60.
- Aggregate to accounts with count(*) AS sessions, percentile_cont(0.5) WITHIN GROUP (ORDER BY duration_minutes) and percentile_cont(0.5) WITHIN GROUP (ORDER BY request_count).
Follow-up
- Sessions belonging to colleagues in one account are correlated. What does that do to a t-test on session length across an experiment arm?
- A long-poll or streaming endpoint keeps a connection open for hours. How do you stop it reading as one twelve-hour session?
If a key business metric suddenly drops by 10%, how do you structure y…
If a key business metric suddenly drops by 10%, how do you structure your investigation to identify the root cause?
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How would you design a dashboard to track the performance of an automa…
How would you design a dashboard to track the performance of an automated decision service?
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
- Fix the population and the time window before naming any metric.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- Which segment would you cut first, and what would that rule out?
How do you define "success" for a new feature that automates inventory…
How do you define "success" for a new feature that automates inventory replenishment?
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Fix the population and the time window before naming any metric.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How do you balance the trade-off between sample size and the duration …
How do you balance the trade-off between sample size and the duration of an experiment?
Approach
- Decide the analysis before seeing data, including how long it runs and when you look.
- Name the guardrails that would stop a launch even on a positive primary result.
- State the primary metric and the minimum effect worth shipping, then size the test.
Follow-up
- What would you do if you could not randomise at all?
- What would you conclude if the result is positive but the test is underpowered?
How do you determine the statistical significance of an A/B test resul…
How do you determine the statistical significance of an A/B test result?
Approach
- Decide the analysis before seeing data, including how long it runs and when you look.
- Name the randomisation unit first; it decides the variance and what the test can detect.
- Name the guardrails that would stop a launch even on a positive primary result.
Follow-up
- What would you do if you could not randomise at all?
- How would you handle interference between treated and control units?
Measure switching cost when switching cost is not observable
Leadership wants switching cost tracked as a leading indicator of renewal. Nothing in the warehouse records it. Available: fct_api_request (account_id, workspace_id, environment, api_key_id, sdk_name, sdk_version, endpoint, traffic_class, http_status, request_at) and dim_account (account_id, employee_band, deployment_model, is_internal). Propose a proxy, state the direction and likely size of its bias, and name one decision the proxy is good enough for and one it is not. Deliver the proxy definition, the written bias statement, and the validation you would run against observed renewal outcomes.
Approach
- Say first that switching cost is unobservable in this data and that the deliverable is a biased correlate with its bias written down, not a measurement. Anything presented as a direct measure of switching cost is already wrong before the SQL starts.
- Define the proxy as production integration breadth per account over a trailing 28 days: distinct endpoint route templates, distinct api_key_id, and distinct workspace_id with environment = 'production', all restricted to http_status < 400 and traffic_class in ('interactive','batch'). Breadth, not volume, because request volume is one CI configuration change away from an order of magnitude.
- State the biases with their mechanisms and their sign. Upward with account size, because breadth correlates with employee_band, so the proxy ranks large accounts as sticky whether or not they depend on anything. Downward for deployment_model = 'self_hosted', whose traffic does not all cross the managed gateway, so their breadth is systematically understated. Blind to criticality: one endpoint carrying a production billing path is a larger switching cost than twenty endpoints behind a read-only dashboard, and nothing in this data distinguishes them.
- Handle the bias by stratifying rather than by pretending it is gone. Report the proxy within employee_band and deployment_model strata and state explicitly that cross-stratum comparisons are not supported by the construction.
- Validate against the only outcome that is actually observed: renewal on the renewal-eligible base. Within strata, report renewal rate by proxy quintile for accounts whose term_end_date has passed plus a 45-day grace, and report discrimination at the operating point a capacity-bound team can work rather than a global AUC.
Worked solution 30 min
- Compute the trailing-28-day proxy per account: distinct endpoint, distinct api_key_id and distinct production workspace_id under successful, interactive-or-batch filters.
- Join dim_account for employee_band and deployment_model and drop is_internal = true.
- Build the renewal-eligible cohort from fct_subscription_period term_end_date in the target months with a 45-day grace, labelling each account renewed or not.
- Within each employee_band stratum, report renewal rate by proxy quintile, and report the proxy distribution for self_hosted accounts separately so its understatement is visible.
Follow-up
- An account's endpoint breadth drops 40% in a week. Name three explanations that have nothing to do with reduced dependency.
- Which decision would you refuse to make on this proxy, and what evidence would you need before making it?
Billable units per account jumped while nothing shipped
Billable units per paying account rose 22 percent month over month with no pricing or packaging change. From fct_api_request (account_id, endpoint, http_status, is_retry, idempotency_key, traffic_class, billable_units, request_at) and fct_usage_daily (account_id, sku_code, usage_date, billable_quantity), determine how much of the rise is delivered value and how much is duplicated work. Deliverable: the decomposed figure, the accounts it concentrates in, and a recommendation on whether to report the 22 percent at all.
Approach
- Check the guardrail before the headline: compute the customer-visible server error rate per account for both months, numerator http_status >= 500 and denominator excluding synthetic_monitor and load_test. Metered volume rising alongside an error rate is the known failure mode in this domain.
- Deduplicate logical work by counting billable_units once per (account_id, idempotency_key) at the first successful request rather than once per row. Rows with a null idempotency_key cannot be deduplicated, so report their share as an explicit uncertainty band instead of assuming they are all unique.
- Split by traffic_class before interpreting anything, because one change to a continuous-integration configuration can multiply request volume overnight without a human deciding anything about the product.
- Test concentration: compute the per-account distribution of the increase and its top-decile share. A rise carried by a few accounts scaling one batch job is a different finding from a broad shift and gets a different recommendation.
- Reconcile against fct_usage_daily for the same accounts and dates, and be ready to explain the expected gap in two sentences: request rows include retries and failures carrying zero billable_units, and the usage table restates after first write.
Follow-up
- A client retrying a request the server already completed produces duplicate billed work. What protocol or product change removes that, and what would you measure to confirm it worked?
- If the duplicated volume was genuinely invoiced, what should finance do, and how does that change what belongs in the metric?
For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Design one test end to end on paper
- Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
- Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
- State in advance what you will do if the primary metric is flat while a secondary metric is significant.
Deliverable: A one-page test design with a decision rule written before launch.
Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗02Power arithmetic until it is automatic
- Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
- Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
- Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.
Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.
Practice prompt ↗Practice prompt ↗Practice prompt ↗03Variance and the unit-of-analysis problem
- Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
- Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
- Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.
Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.
Practice prompt ↗Practice prompt ↗Practice prompt ↗04Validity threats you can actually test for
- Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
- Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
- Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.
Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.
Practice prompt ↗Practice prompt ↗Worked solution ↗05When randomization is not available
- Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
- Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
- List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.
Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.
Practice prompt ↗Practice prompt ↗06The readout query
- Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
- Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
- Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.
Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.
Practice prompt ↗Practice prompt ↗07Present it to someone who will not read the appendix
- Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
- Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
- Rewrite your opening line so the recommendation lands before any methodology.
Deliverable: A one-page readout whose first line is the recommendation.
Practice prompt ↗Practice prompt ↗Worked solution ↗Expand any day for tasks and deliverables. Your progress is saved on this device.
A number you shipped turned out to be wrong, and someone had already acted on it. That is one of the most useful stories a data person can carry. What is being scored is how fast you noticed, who you told first, and what you changed in the process so the same class of error could not repeat quietly.
Tell me about a project where you had to pivot your approach due to ch…
Tell me about a project where you had to pivot your approach due to changing business requirements.
Approach
- Pick a story where you drove the decision, not one where you observed it.
- Close with what you would do differently, concretely.
- Name the disagreement or constraint, and how you resolved it with evidence.
Follow-up
- What would you do differently if you ran that project again?
- How did you know the outcome was caused by your change?
Scope an open-ended request to predict account churn
A customer success director asks for a list of accounts about to churn. You know only that the team has six people and that contracts are annual. Available data is fct_subscription_period, fct_usage_daily, fct_api_request, fct_support_ticket and dim_account. Before writing any code, produce the questions you need answered, a proposed definition of about to churn, and the shape of the artefact you would hand back, including the operating point that turns a score into a decision.
Approach
- The interviewer is probing whether you convert a vague request into a decision with a capacity constraint attached. A candidate who starts talking about model families has already failed the exercise.
- Pin the event and the horizon first. Churn is only possible at term_end_date, so the population is accounts renewing in the next 60 to 90 days, not the whole base. Ask explicitly whether contraction and downgrade count as churn or only full non-renewal, because the three have different base rates and different interventions.
- Pin the action and the capacity. Six people times a realistic number of meaningful interventions per week gives k, and k is what the list is ranked to. Evaluate on precision at k rather than a global AUC over accounts that will never be contacted.
- Audit leakage before choosing features. Every feature needs a timestamp proving it existed before the prediction date. A downgrade amendment, a churn reason code, and a ticket opened after the renewal conversation started are all leaks that will make the offline number look excellent and the live list useless.
- Ask for the counterfactual now rather than later. Coverage is assigned deliberately, so without a held-out slice agreed at the start the intervention can never be evaluated, and you will be asked for its impact in nine months regardless.
- Propose the smallest artefact that closes the loop: a weekly ranked list sized to capacity with two or three inspectable reasons per row, plus a stated policy for accounts below the line.
Follow-up
- The director insists all accounts are in scope, not only those renewing soon. How do you answer without simply refusing?
- Historical non-renewals number about 30 a year. At what point do you tell them a model is the wrong tool and a rules list is better?
- Which candidate features would you drop purely because you cannot date them?
Report an underpowered consumption test to a non-technical executive
An account-randomised packaging change ran six weeks across 900 paying accounts. The effect on billable units per account per month is plus 4.1 percent, with a 95 percent interval from minus 3.2 to plus 11.8 after clustering standard errors at the account and applying the pre-registered winsorisation at the 99th percentile. An executive with no statistical background wants one number this week to decide a full rollout. Produce a three-sentence spoken answer, one chart, and an explicit recommendation of ship, stop or keep running, with the cost of each option stated.
Approach
- The interviewer is probing whether you can be decision-useful without either hiding the uncertainty or hiding behind it. Start from the decision rather than the statistics: establish what the executive would do differently at plus 4 percent versus zero, because if the action is identical the interval does not matter.
- Translate the interval into consequences in units the executive already reasons about. Multiply both endpoints by the cohort's baseline consumption and contracted rates to give an annualised revenue range, so the answer is a range of dollars rather than a range of percentages.
- Price the option to wait. Using the observed variance, state roughly how many additional account-weeks halve the interval width, so keep running becomes a quantified choice instead of a stall.
- Offer a cheaper path to the same decision: a lower-variance proximate outcome such as successful billable units on the new SKU, or CUPED using each account's pre-period consumption, quoting the expected variance reduction as one minus the squared pre-post correlation.
- Give a recommendation and name the single observation that would reverse it. A strong answer commits; a generic one recites the interval and leaves the decision on the table.
Follow-up
- The executive says it clearly works and is just not provable, so ship it. What is your answer?
- How much of the interval width comes from clustering and how much from the revenue tail, and what would you do about each?
- If you had to ship this week with no more data, which guardrail would you watch for the first fortnight and at what threshold would you roll back?
- 01
Tell me about a project where you had to pivot your approach due to changing business requirements.
- 02
A customer success director asks for a list of accounts about to churn. You know only that the team has six people and that contracts are annual. Available data is fct_subscription_period, fct_usage_daily, fct_api_request, fct_support_ticket and dim_account. Before writing any code, produce the questions you need answered, a proposed definition of about to churn, and the shape of the artefact you would hand back, including the operating point that turns a score into a decision.
- 03
An account-randomised packaging change ran six weeks across 900 paying accounts. The effect on billable units per account per month is plus 4.1 percent, with a 95 percent interval from minus 3.2 to plus 11.8 after clustering standard errors at the account and applying the pre-registered winsorisation at the 99th percentile. An executive with no statistical background wants one number this week to decide a full rollout. Produce a three-sentence spoken answer, one chart, and an explicit recommendation of ship, stop or keep running, with the cost of each option stated.
Is this an official Aera Technology interview guide?
No. It is PracHub's own research and practice material for the Data Scientist role at Aera Technology. Rounds and questions reflect what candidates have reported, not a process Aera Technology has published, and they change over time. Confirm the current format and scope with your recruiter.
PracHub interview research ↗How long does the interview process typically take?
The process varies, but from the initial recruiter screen to a final decision, it typically spans several weeks. Be prepared for a series of rounds that test different skill sets at each stage.
PracHub interview research ↗What is the most important thing to prepare for?
Focus on your ability to explain your past projects in detail. You will be asked to justify your methodological choices, so be prepared to defend your work and discuss the trade-offs you made.
PracHub interview research ↗Is the technical interview focused on theory or practice?
It is a mix. You will face theoretical questions about statistics and ML, but you will also have to apply them to practical, business-oriented case studies.
PracHub interview research ↗What does "success" look like in the interview?
Successful candidates are those who communicate their thought process clearly, ask clarifying questions when faced with ambiguity, and demonstrate a deep, practical understanding of how their technical work drives business value.
PracHub interview research ↗Sources & methodology 3 sources ↗
No official company page is cited. Rounds and questions come from candidate reports and PracHub editorial material; each source shows the date it was read.
- 01PracHub interview research ↗
PracHub editorial research into this company and role, maintained with this guide. Candidate-reported, not an employer publication.
PracHub page · Accessed 2026-09-22 - 02PracHub Data Scientist practice ↗
Cross-company practice questions for this role.
PracHub page · Accessed 2026-09-22 - 03PracHub interview preparation framework ↗
The framework the preparation plan follows.
PracHub page · Accessed 2026-09-22
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