As a Data Scientist at HeyGen, you are at the intersection of generative AI innovation and user-centric product development. HeyGen is redefining visual storytelling through its AI-driven video platform, and your role is to translate complex user behaviors and infrastructure data into actionable insights that fuel this rapid growth. You are not just building dashboards; you are defining the data culture that allows the company to scale its AI capabilities effectively.
Your impact will be felt across the entire product lifecycle—from optimizing user acquisition and retention to refining the performance of AI models in production. You will collaborate closely with product managers, engineers, and executive leadership to solve ambiguous, high-stakes problems. This position is both technically rigorous and strategically vital, requiring a candidate who can balance deep analytical expertise with a product-first mindset.
The interview process at HeyGen is notably long and rigorous, often spanning up to 3 months. Prepare for a marathon, not a sprint, and ensure you remain engaged throughout the multi-stage evaluation.
Preparation focus
editorialNo round sequence has been reported for this company, so work the categories below and confirm the format with your recruiter.
What to demonstrate
- Breadth across SQL, experimentation and product reasoning
- Ability to state assumptions before choosing a method
How to prepare
- Drill the practice exercises below and time yourself
- Prepare three quantified stories about decisions you drove
PracHub editorial advice for the preparation topics above.
Slicing a flat experiment until a segment reaches significance
Testing one metric across twenty segments at a nominal 5% level produces a significant result about two thirds of the time when nothing is happening anywhere, and the segment that surfaces is by construction the one with the most favourable noise. The reported effect in that slice is then badly overstated, because selection on significance conditions the estimate on being large. What makes it dangerous rather than merely wrong is that a post-hoc segment always has a plausible story attached, so it survives the meeting. The controls are declaring the small number of segments of interest before launch, correcting across the ones tested, and treating anything discovered afterwards as a hypothesis that needs its own adequately-powered test rather than a finding.
Treating last-touch attribution as the causal value of a channel
The attribution label on dim_user is the output of a rule that assigns full credit to whichever touch happened to be recorded last inside a lookback window, and that rule systematically rewards channels that sit close to the conversion, especially branded search and retargeting, which largely intercept demand that already existed. Reallocating spend on those labels moves budget toward the channels that are best at being last, which is why attributed return on ad spend often improves while total signups do not. Nothing in the touchpoint data can settle this, because the counterfactual of not running the channel was never observed. The credible reads are a geo holdout or a scheduled pause, sized in advance on the total-signups metric rather than on the attributed one, and the honest framing in the meantime is that the label describes correlation with conversion and not incremental contribution.
Optimising accuracy on a heavily imbalanced target
State the base rate first, then choose the metric from the relative cost of a false positive against a false negative: precision and recall at the operating threshold, PR-AUC, or expected cost. At a 1 percent positive rate, predicting the majority class for everyone scores 99 percent accuracy and is worthless.
Over-explaining the method and under-explaining the implication
Lead with the answer and what you would do about it, then give the approach when asked. Roughly one sentence of method per three of implication is the right ratio for a stakeholder-facing answer; the interviewer already knows what a regression is.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
Audit a one-day event extract for structural defects
You receive a one-day extract of fct_event as a DataFrame with event_id, occurred_at_utc, received_at_utc, visitor_id, user_id, account_id, event_name, is_bot_flagged and surface. Write a function returning one row per data-quality rule with the rule name, the failing row count and the failing share of the extract. Cover at minimum: duplicate event_id, received_at_utc earlier than occurred_at_utc, occurred_at_utc later than the extract's maximum received_at_utc, account_id present while user_id is NULL, and rows whose occurred_at date differs from their received_at date. Do not drop rows; report only.
Approach
- Compute the extract's own reference clock first: max(received_at_utc). Wall-clock now() is wrong here because the extract may be replayed days later, which would turn every row into a future-dated failure.
- Express each rule as a boolean Series over the same index so the checks compose, then aggregate with .sum() and divide by len(df). Building a list of (name, mask) pairs keeps the rule set extensible and keeps one code path for counting.
- For the duplicate rule, decide and state the convention: df.duplicated('event_id', keep=False).sum() counts every member of a duplicated group, df.duplicated('event_id').sum() counts only the surplus copies. Either is defensible; an unstated choice is not. The rest of this item assumes keep=False.
- Treat received_at < occurred_at as clock skew, not corruption: occurred_at is client-supplied. Separate it from the date-mismatch rule, which is the one that actually breaks a daily metric keyed on occurred_at.
- Know which rules imply which before you read the counts. A row whose occurred_at exceeds max(received_at_utc) has its own received_at no later than that maximum, so it is necessarily a clock-skew row as well: the future-dated mask is a subset of the skew mask, always. Neither is a subset of the date-mismatch mask, because skew of a few minutes inside one UTC date mismatches nothing.
- Return a tidy DataFrame sorted by failing_share descending, and add a boolean column saying whether the rule should block publication, so the output is a decision rather than a list of numbers.
Worked solution 20 min
- Parse both timestamp columns with utc=True and assert the dtype, since a silently-object column makes every comparison string-wise and wrong.
- Set ref = df['received_at_utc'].max() and build the five masks against it.
- Assemble results as pd.DataFrame(rows) with columns rule, failing_rows, failing_share, blocks_publication.
- Keep the masks addressable (a dict of name to Series) rather than only their sums, so the overlap between rules can be asserted rather than assumed.
- Verify the function is pure: assert the input frame's shape is unchanged after the call.
Follow-up
- The date-mismatch count is 2.1 percent on this extract. What late-arrival rule would you write for a daily metric, and how many days would you hold the number open?
- Duplicate event_id values appear only on the 'core_action_completed' event. What upstream cause would you check before deduplicating?
- Which of these rules should fire an alert at the pipeline, and which should only appear in a weekly review?
Split a pooled conversion drop into rate and mix
You have weekly visit-to-signup counts by segment: a DataFrame with week, device_type, referrer_channel, visitors and signups. The pooled rate fell 0.84 percentage points between two consecutive weeks while several individual segments rose. Write a function that, for a caller-supplied list of segment columns, splits the pooled change into a rate effect, a mix effect and an interaction term that sum exactly to the observed change. Return those three scalars plus a per-segment contribution table sorted by absolute contribution, so the largest single driver can be named.
Approach
- State the algebra before coding: the pooled rate is r = sum over segments of w_s * r_s, with w_s the segment's share of the denominator. Then r1 - r0 decomposes exactly into sum(w_s0 * (r_s1 - r_s0)) for rate, sum((w_s1 - w_s0) * r_s0) for mix, and sum((w_s1 - w_s0) * (r_s1 - r_s0)) for interaction. The identity is per-segment, so it holds for any numbers you put in the four slots.
- Pivot both weeks onto a common segment index with an outer join so a segment that appeared or vanished is kept rather than dropped, then decide what rate to give a segment with no visitors in one of the weeks, and document the choice. The identity stays exact either way because the missing week's weight is 0, but the attribution does not. Filling the missing rate with 0 sends an appearing segment's entire w_s1 * r_s1 into the interaction term, since w_s0 = 0 makes both the rate term and the mix term (w_s1 - w_s0) * r_s0 identically zero; a vanishing segment then splits as -w_s0 * r_s0 in rate, -w_s0 * r_s0 in mix and +w_s0 * r_s0 in interaction.
- The convention used below instead imputes the missing week's rate as that week's pooled rate. A vanishing segment then lands wholly in mix at -w_s0 * r_s0, with rate and interaction cancelling; an appearing segment puts w_s1 * r_pooled0 in mix (volume arriving at the average rate) and only w_s1 * (r_s1 - r_pooled0) in interaction (its rate differing from that average). Impute by which week the segment is missing from, never by argument order, or the swap identities below stop holding.
- Guard the division where visitors is 0 so no NaN enters the vectors, because a single NaN poisons every sum. A segment with zero visitors in both weeks contributes exactly 0 and can be dropped; a segment missing from only one week does not contribute 0, and where its contribution lands is settled by the convention above, not by the guard.
- Compute the three components as vectors over segments, then sum. Keep the vectors, because the per-segment contribution table is what turns the decomposition into an explanation.
- Assert that the three components sum to the observed pooled change within floating-point tolerance. This identity is exact, so a mismatch means an implementation bug, not a modelling judgement.
Follow-up
- The mix effect accounts for 0.71 of the 0.84 point drop, driven by paid_social volume. What is your recommendation, and what would change it?
- Why is a two-way split into a counterfactual rate and a residual also exact, and when would you prefer it to the three-way version?
- Segmenting on device and channel leaves a large interaction term. What does that tell you about the choice of segments?
Sessionise an event stream with gap and midnight rules
Sessionise a raw event stream. Input: a DataFrame with visitor_id, user_id (often NULL), occurred_at_utc and event_name, unsorted, up to 5 million rows. A session breaks when the gap from that visitor's previous event exceeds 30 minutes, and is force-closed at UTC midnight so no session spans two calendar dates. A gap of exactly 30 minutes does not break. Emit one row per session with session_id, visitor_id, the user_id as of the last event in the session, started_at_utc, ended_at_utc, session_date, duration_seconds and event_count. Vectorise; do not loop per visitor.
Approach
- Sort by ['visitor_id', 'occurred_at_utc', 'event_id'] once, then express the whole problem as one boolean vector: a row starts a new session when the visitor changed, or the gap exceeds 30 minutes, or the UTC date differs from the previous row's UTC date. Cumsum that vector and you have the session key.
- Get the comparison direction right on the gap: the rule is strictly greater than 1800 seconds, so an event at exactly 1800 seconds continues the session. Write it as gap > pd.Timedelta(minutes=30), and make the tie a test case rather than an assumption.
- Derive the midnight break from the date change, not from inserting synthetic boundary rows. A date change implies a break even when the gap is two seconds, which is precisely the force-close rule and is why the two conditions are ORed rather than one subsuming the other.
- Aggregate with a single groupby on the session key: min and max of occurred_at_utc, size for event_count, and last for user_id, which is correct because the frame is already sorted so 'last' is the final event in the session. That is the identity-as-of-session-end rule.
- Compute duration_seconds as (max - min).dt.total_seconds(), which makes a single-event session 0 seconds. Say so explicitly, because a downstream mean session duration is sensitive to whether single-event sessions are 0 or excluded.
Follow-up
- Sessions are used as the denominator of a conversion rate. How does moving the inactivity gap from 30 to 45 minutes move that rate, and in which direction?
- A visitor's clock is 40 minutes ahead, so their events arrive with future occurred_at values. What does your sessioniser do, and what would you rather it did?
- The same person signs up mid-session on mobile and continues on desktop. How many sessions and how many users does your output show, and is that the right answer?
Given a specific SQL join scenario, how do you optimize for performanc…
Given a specific SQL join scenario, how do you optimize for performance on large datasets?
Approach
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
Follow-up
- How would you verify this result without re-running the same query?
- How does the query change if the join becomes one-to-many?
Weekly visit-to-signup conversion split by acquisition channel
From fct_session (session_id, visitor_id, started_at_utc, referrer_channel, is_bot_flagged, consent_state) and fct_event (visitor_id, occurred_at_utc, event_name), compute visit-to-signup conversion for one ISO week, split by channel. session_id is the unique key of fct_session. Denominator: distinct visitor_id with a session starting in the week, is_bot_flagged = FALSE and consent_state <> 'denied'. Numerator: those visitors with a 'signup_completed' event in the same week. Label each visitor with the referrer_channel of their first session in the window. Return channel, visitors, signups and rate, plus one all-channel total row.
Approach
- Build a visitor spine that is one row per visitor: filter sessions to the week, drop is_bot_flagged and consent_state = 'denied', then take the first session per visitor with ROW_NUMBER() OVER (PARTITION BY visitor_id ORDER BY started_at_utc, session_id) = 1 to carry the channel label. Collapsing to one row here is what makes the channel buckets mutually exclusive and the totals additive.
- session_id is the unique key, so that ordering is total and the label is reproducible. If the table carried no unique key you would have to write an explicit tie rule instead, because two sessions on different channels at the identical timestamp would otherwise label the visitor differently between runs.
- Attach the outcome as a semi-join (EXISTS on a signup_completed event for that visitor inside the same week) rather than a join to the event table, so a visitor who fires the event twice does not count twice and inflate the numerator past the denominator.
- Aggregate with COUNT() as visitors and COUNT() FILTER (WHERE signed_up) as signups, and compute the rate as signups::numeric / NULLIF(visitors, 0) so an empty channel returns NULL rather than a division error.
- Produce the total with GROUP BY GROUPING SETS ((channel), ()), which re-sums numerator and denominator for the total row. Averaging the channel rates gives a different and wrong number whenever channel volumes differ, which they always do.
- Verify the spine before trusting the output: COUNT(*) must equal COUNT(DISTINCT visitor_id), and the per-channel visitor counts must sum to the total row.
Worked solution 20 min
- Write the filtered session CTE and check its row count against an unfiltered count, so you know how much volume the bot and consent filters removed.
- Add the ROW_NUMBER first-session pick and assert one row per visitor.
- Add the EXISTS outcome flag and aggregate with FILTER.
- Add GROUPING SETS for the total and format the rate to four decimal places.
- Spot-check one channel by hand: pull its visitor list, count signups directly, compare.
Follow-up
- The denominator is distinct visitors. If a browser release shortens cookie lifetime, what happens to this rate, and how would you tell that apart from a genuine drop?
- A visitor's first session is direct and their signup session is paid search. Your label says direct. When is that the wrong answer for the decision being made?
- How do you roll four weeks into a month, and why is averaging the four weekly rates wrong?
How would you design a metric to measure the success of a new video ge…
How would you design a metric to measure the success of a new video generation feature?
Approach
- State what result would change your recommendation, so the answer is falsifiable.
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- Which segment would you cut first, and what would that rule out?
Explain a time you had to clean a messy dataset to get reliable result…
Explain a time you had to clean a messy dataset to get reliable results.
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Fix the population and the time window before naming any metric.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
Describe your approach to A/B testing a new UI component in the HeyGen…
Describe your approach to A/B testing a new UI component in the HeyGen dashboard.
Approach
- Say whether units interfere with each other, and switch design if they do.
- Decide the analysis before seeing data, including how long it runs and when you look.
- Name the guardrails that would stop a launch even on a positive primary result.
Follow-up
- How would you handle interference between treated and control units?
- What would you conclude if the result is positive but the test is underpowered?
Size an activation test before anyone writes code
A team wants to test a new onboarding checklist against the seven-day activation rate: users with is_core_action = TRUE events on at least two distinct UTC dates inside the first seven days, counted from dim_user.account_created_at_utc with is_internal = FALSE. Baseline is 22%. Weekly non-internal signups are 9,000, split evenly between two arms. State the minimum detectable effect after two weeks of enrolment, the enrolment needed to detect a 1.5 percentage point absolute lift, and the earliest date a readout would be honest.
Approach
- Use the two-proportion sizing shortcut n = 16 p(1-p) / d^2 per arm, where d is the absolute lift. The 16 is 2(1.96 + 0.84)^2 = 15.7 rounded, i.e. two-sided alpha 0.05, 80% power, equal arms.
- Invert it for the MDE at fixed n: d = sqrt(16 p(1-p) / n). Two weeks gives 9,000 per arm, so d = sqrt(2.746 / 9000) = 0.0175, which is 1.75 percentage points absolute or 7.9% relative on a 22% base.
- Run it forward for d = 0.015: n = 2.746 / 0.000225 = 12,202 per arm, 24,404 total, about 2.7 weeks of enrolment. Round up to three whole weeks so the enrolment window contains no partial week, since signups are not uniform across weekdays.
- Add the metric's own lag rather than reporting the enrolment end date. Activation is unobservable until seven days after the last enrolled signup, and the definition publishes on an eight-day lag, so the readout lands 29 days after launch.
- Close by testing whether the ask is realistic. If the team's honest prior is a 0.5pp lift, the requirement is about 110,000 per arm and roughly 24 weeks of enrolment, and saying so before launch is the deliverable.
Worked solution 20 min
- Compute p(1-p) = 0.22 x 0.78 = 0.1716 and 16 x 0.1716 = 2.746.
- MDE at two weeks: n = 4,500 per arm per week x 2 = 9,000; d = sqrt(2.746 / 9000) = 0.0175.
- Sample for d = 0.015: n = 2.746 / 0.000225 = 12,202 per arm, which is 2.71 weeks of enrolment, so enrol three whole weeks.
- Readout date = 21 days of enrolment + 8 days of follow-up and publication lag = 29 days from launch.
- State the boundary of what this quarter can answer: below roughly 0.7pp the requirement passes 56,000 per arm and more than a full quarter of enrolment.
Follow-up
- The team also wants trial-to-paid read from the same test. What does a second primary metric do to your alpha, and what would you actually do about it?
- Signups are heavier on weekdays. What goes wrong if enrolment runs 17 days instead of 14?
- The activation definition uses a two-distinct-days threshold. If that were loosened to one day, what happens to the baseline rate and to the sample you need?
Size every candidate cause of a trial-to-paid decline
Trial-to-paid conversion on weekly trial-start cohorts from fct_subscription_period reads 3.1 points below the trailing eight-week mean for the three most recent cohorts. Three things happened in that window: a pricing experiment reached 50% of new trials, a payment processor migration added settlement delay, and paid_search spend tripled. Using fct_subscription_period, fct_experiment_exposure and dim_user, rank the causes by their contribution in points of the headline, state the remainder, and give the decision you would take on Monday.
Approach
- Kill the immature cohorts first, because everything downstream is computed on them. The metric is lagged by the trial length plus a 14-day conversion window plus a settlement allowance, and a processor migration lengthens exactly that last term; recompute each cohort at a fixed cohort age rather than as of today, and confirm the newest cohort's value is still climbing day over day.
- Hold the experiment analysis to the exposed population. Join fct_experiment_exposure on unit_id with is_in_analysis_population = TRUE rather than reading an assignment log, then check the variant split for a sample-ratio mismatch before believing any effect at all. Contribution to the headline is the variant effect multiplied by the exposed share, which is not the same number as the variant effect.
- Decompose the cohort mix by dim_user.first_touch_channel using the same weight-times-rate arithmetic as any other mix question, so the paid_search increase is sized as a weight change at a measured conversion rate rather than asserted from the spend figure.
- Convert all three to points of the headline, sum them, and print the residual against the historical week-to-week standard deviation of the metric. If the residual is inside that band, say so and stop looking; if it is outside, name what you would investigate next rather than leaving it implied.
- Land the decision. Only one of the three is actionable on Monday, so state whether the experiment has accrued enough exposed units to stop at the pre-declared horizon, and state separately what the settlement-lag correction does to the published series and its lag rule.
Follow-up
- How do you choose the fixed cohort age, and what do you lose by choosing it too long?
- If the pricing variant is genuinely 1.2 points worse, does that settle whether to stop it? What else is on the other side of that decision?
- The trailing eight-week mean spans the processor migration. What is the right baseline instead?
For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Design one test end to end on paper
- Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
- Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
- State in advance what you will do if the primary metric is flat while a secondary metric is significant.
Deliverable: A one-page test design with a decision rule written before launch.
Practice prompt ↗Practice prompt ↗Worked solution ↗02Power arithmetic until it is automatic
- Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
- Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
- Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.
Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.
Practice prompt ↗Practice prompt ↗03Variance and the unit-of-analysis problem
- Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
- Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
- Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.
Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.
Practice prompt ↗Practice prompt ↗04Validity threats you can actually test for
- Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
- Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
- Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.
Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.
Practice prompt ↗Practice prompt ↗Worked solution ↗05When randomization is not available
- Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
- Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
- List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.
Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.
Practice prompt ↗Practice prompt ↗06The readout query
- Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
- Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
- Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.
Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.
Practice prompt ↗Practice prompt ↗07Present it to someone who will not read the appendix
- Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
- Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
- Rewrite your opening line so the recommendation lands before any methodology.
Deliverable: A one-page readout whose first line is the recommendation.
Practice prompt ↗Worked solution ↗Expand any day for tasks and deliverables. Your progress is saved on this device.
Work that nobody used is a common and unflattering pattern in data careers, and interviewers probe for it. Have a story about an analysis that changed a decision, and be specific about how you got it in front of the person who could act. Also have one about work that went nowhere, with your reading of why.
How do you handle missing data when building a predictive model for us…
How do you handle missing data when building a predictive model for user churn?
Approach
- Name the disagreement or constraint, and how you resolved it with evidence.
- Close with what you would do differently, concretely.
- Pick a story where you drove the decision, not one where you observed it.
Follow-up
- How did you know the outcome was caused by your change?
- What did you decide not to do, and why?
Turn an ambiguous onboarding question into a measurable metric
Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.
Approach
- Recognise what is being probed: whether you convert a goal into a computable predicate without stalling for requirements or guessing in silence. Listing clarifying questions is the generic answer; shipping a defensible default alongside them is the strong one, because the review is in two days and it will happen with or without you.
- Infer the decision behind the request. A question about whether onboarding works, arriving before a planning cycle, usually means whether to staff it next quarter. That points at a rate with visible headroom over several cohorts, not at a descriptive dashboard.
- Write the three questions so that each one changes the SQL. Which population, all signups or only self-serve from dim_user.signup_surface. What counts as working, reaching a core action or completing the onboarding flow_id. Against what bar, last quarter's cohorts or a stated target.
- Propose the default explicitly: seven-day activation on weekly signup cohorts. Numerator, users with is_core_action = TRUE events on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Denominator, the signup cohort with is_internal = FALSE. Publish with an eight-day lag, and state that the two-distinct-days threshold is a frozen choice rather than a discovery.
- Name the exclusion in the same breath as the number. The series shows whether users activate; it does not establish that onboarding caused the level, which needs a staged rollout or an experiment.
Follow-up
- The director replies that they meant the onboarding flow specifically, not activation. What changes in the query and in the caveats?
- Your cohort metric needs an eight-day lag and the review is in two days. What do you present, and how do you label it?
- Two of your three questions come back unanswered. Which one do you refuse to proceed without?
Explain a wide interval to a non-technical executive
A pricing change is under consideration. Your best estimate of its effect on trial-to-paid conversion is a 1.8pp drop, with a 95% interval from a 4.6pp drop to a 1.0pp rise, read from a geo holdout rather than a randomised test. An executive preparing a board slide asks you for 'the number'. You have ninety seconds and one slide, and the words confidence interval, p-value and significance are not usable with this audience. Deliver the slide headline, the single supporting line, and what you say aloud.
Approach
- Recognise what is being probed: whether you can carry uncertainty into a decision instead of either hiding it or hiding behind it. The generic answer promises to explain the interval in plain English; the strong one replaces the question 'what is the number' with 'across this range, where does the decision change'.
- Find the threshold before you draft anything. Ask what the pricing case assumes, then compute the conversion drop at which the higher price stops adding revenue: price uplift on the conversions kept against the revenue lost from conversions forgone. That single figure is what makes the range legible.
- Restate the estimate and both bounds in the unit the audience already reasons in. Convert percentage points into monthly first-paid conversions at current trial volume, then into mrr_cents_constant_fx, so the slide reads as money per month rather than as statistics.
- Place the range against the break-even and say which part of it sits on each side. If most of the range clears the threshold, that is a recommendation to proceed with a monitoring plan; if the range straddles it, that is a recommendation to narrow the range first.
- Name what would narrow it and what that costs in weeks, then give one recommendation with an explicit condition for revisiting it. Uncertainty stated without a next step is read as indecision and the midpoint gets used anyway.
Follow-up
- The executive says to give the midpoint and they will manage the risk. What do you do?
- How does the slide change if the interval were a 4.6pp to 0.2pp drop, with no positive outcomes in range?
- Why is a geo holdout the credible read here rather than the attributed channel numbers you already have?
- 01
How do you handle missing data when building a predictive model for user churn?
- 02
Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.
- 03
A pricing change is under consideration. Your best estimate of its effect on trial-to-paid conversion is a 1.8pp drop, with a 95% interval from a 4.6pp drop to a 1.0pp rise, read from a geo holdout rather than a randomised test. An executive preparing a board slide asks you for 'the number'. You have ninety seconds and one slide, and the words confidence interval, p-value and significance are not usable with this audience. Deliver the slide headline, the single supporting line, and what you say aloud.
Is this an official HeyGen interview guide?
No. It is PracHub's own research and practice material for the Data Scientist role at HeyGen. Rounds and questions reflect what candidates have reported, not a process HeyGen has published, and they change over time. Confirm the current format and scope with your recruiter.
PracHub interview research ↗How difficult is the interview process?
The process is considered difficult due to the depth of the technical rounds and the number of stakeholders involved. It requires both strong coding skills and high-level product intuition.
PracHub interview research ↗What is the typical timeline?
From application to a final decision, the process can take up to 3 months. Expect the interview stages themselves to take about 2 months.
PracHub interview research ↗What is the most important thing to focus on?
Focus on your ability to connect data to business value. Technical skills get you in the door, but your ability to think strategically about product outcomes is what leads to an offer.
PracHub interview research ↗Are the leadership interviews technical?
The interviews with the CTO and COO focus more on your problem-solving approach, your understanding of the product, and your long-term vision, rather than live coding.
PracHub interview research ↗Sources & methodology 3 sources ↗
Official role evidence, timestamped platform data and clearly labeled preparation advice.
- 01PracHub interview research ↗
PracHub editorial research into this company and role, maintained with this guide. Candidate-reported, not an employer publication.
platform · Accessed 2026-09-22 - 02PracHub Data Scientist practice ↗
Cross-company practice questions for this role.
platform · Accessed 2026-09-22 - 03PracHub interview preparation framework ↗
The framework the preparation plan follows.
platform · Accessed 2026-09-22
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