As a Data Scientist at Info Edge, you are at the intersection of massive user scale and complex data ecosystems. Info Edge operates some of India’s most recognized internet brands across recruitment, real estate, and matrimony, meaning your work directly influences the daily experiences of millions of users. You will be responsible for building, deploying, and refining predictive models that solve real-world problems, from optimizing recommendation engines to automating content moderation and enhancing search relevance.
This role is highly technical and demands a rigorous, fundamental understanding of data science. Unlike roles that focus purely on implementation, Info Edge values candidates who can explain the "why" behind their models—whether it is the mathematical intuition behind a loss function or the statistical significance of an A/B test result. You will collaborate closely with product and engineering teams to translate business requirements into actionable data products, making this a high-impact position that requires both intellectual depth and a pragmatic, product-oriented mindset.
Online Assessment
reportedThis round decides whether someone can hand you a schema and a question and trust the number that comes back. Correctness under a clock is the bar, not clever syntax. The habit that separates strong from weak answers is checking the grain: after every join, know how many rows you expect and whether the count moved. Most wrong answers in this format are not wrong logic, they are a fan-out from a key that turned out not to be unique, or a filter applied before an aggregate when it belonged after. Say what you expect before you run it.
What to demonstrate
- Whether your row counts survive each join, and whether you notice on your own when they do not
- Deliberate handling of rows that fail to match, including whether the question needs an inner join or a left join with the non-matches kept and counted
- Whether NULLs are treated on purpose, given that a NULL compares equal to nothing and that COUNT of a column skips it
- Reaching a defensible answer inside the window instead of a refined one after it
How to prepare
- Take a two-table schema, write a join that fans out on purpose, then fix it by collapsing the many-side to one row per key before joining. Repeat until the fix is reflex rather than recall.
- Write a funnel as one query and print the distinct user count at each stage, then confirm each stage is a subset of the one above it rather than assuming it
- Do a few timed runs in a plain text box with no autocomplete and no formatter, since assessment editors often have neither
Technical Interviews
reportedA handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.
What to demonstrate
- Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
- Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
- Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.
How to prepare
- Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
- Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
- If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows
Conceptual Discussions
reportedAn extra round usually exists because something is still open after the standard loop: a skill the earlier interviews did not sample, a level decision, or two interviewers who disagreed. It is rarely a rerun of what you already did well. Ask the recruiter who you are meeting, what function they sit in, and how long the session runs. That is an ordinary scheduling question, and the answer changes what you should prepare. What separates a strong candidate here is treating the round as a fresh evaluation with its own bar, rather than assuming earlier performance carries you through or sinks you.
What to demonstrate
- Whether you can answer well on ground the earlier rounds did not cover, without leaning on what you already said to someone else
- Consistency of the facts in your stories: the same sample size, timeframe, team size and scope of your own role as in earlier conversations
- How you handle an unfamiliar format live, including whether you ask what kind of answer is wanted before producing one
How to prepare
- Ask the recruiter for the interviewer's function, the length, and whether to expect a coding surface, a discussion, or a presentation. Preparing for a 30 minute conversation with a partner team is not the same work as preparing for a 60 minute technical block.
- Write out what each earlier round actually covered, then list the two or three areas nobody probed. That gap is the most likely subject of the extra round.
- Re-read the numbers in the project stories you have already told, so a second telling does not quietly contradict the first.
Practical Coding Sessions
reportedMuch of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
PracHub editorial advice for the preparation topics above.
Watching an experiment daily and stopping when it crosses significance
A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.
Comparing cohort retention curves of different maturities, or building the curve from users who are still present
A cohort four weeks old has no week-8 value, so an average taken across cohorts silently drops young cohorts from the later columns and keeps them in the earlier ones. The curve then bends upward at the tail, and the reading that 'retention is improving over time' is an artefact of which cohorts survived to be measured. The same error appears in the denominator when retention is computed over users active in the current period rather than over the full original cohort, which conditions on survival and guarantees a flattering number. The fix is a triangle: fix the cohort at signup, bound every window on both sides, and only compare cells where every cohort has had the full elapsed time, publishing the rest as blank rather than as a partial average.
Interpreting a change before checking data quality and logging
Spend the first pass on row volume by day, null rates, duplicate keys, and whether the step change lands on a release or tracking-migration date. A discontinuity that coincides with a deploy is an instrumentation hypothesis before it is a behavioural one.
Defining the cohort on a post-treatment condition
Ask how rows entered the table. Filtering on something that treatment itself influences, such as users who finished onboarding or accounts still active at ninety days, breaks comparability between arms; define the population at an entry point that precedes exposure and keep everyone in it.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
How do you conduct hypothesis testing, and how do you interpret p-valu…
How do you conduct hypothesis testing, and how do you interpret p-values?
Approach
- Say what the estimate is of, and over what population it generalises.
- Write down the assumption the method needs before you use the method.
- Sanity-check the answer against a simple bound or a simulated case.
Follow-up
- What sample size would you need to detect an effect half this size?
- How would you explain this result to someone who does not know statistics?
In which case is the median greater than the mean?
In which case is the median greater than the mean?
Approach
- Translate the result into the decision it informs, in one plain sentence.
- Write down the assumption the method needs before you use the method.
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
Follow-up
- Which assumption here is most likely to be violated in practice?
- How would you explain this result to someone who does not know statistics?
How does a Decision Tree handle overfitting, and what is tree-pruning?
How does a Decision Tree handle overfitting, and what is tree-pruning?
Approach
- Set a baseline first, so any model has something honest to beat.
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Check what information would not exist at prediction time, and exclude it.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
What are the differences between L1 and L2 regularization?
What are the differences between L1 and L2 regularization?
Approach
- Say how the offline result would be validated online before it is trusted.
- Check what information would not exist at prediction time, and exclude it.
- Set a baseline first, so any model has something honest to beat.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
Simulate the false positive cost of repeated peeking
Quantify the cost of peeking. Simulate a two-arm experiment with no true effect: each arm accumulates Bernoulli conversions at a base rate of 0.10 up to 40,000 units per arm. Run a two-sided two-proportion z-test at alpha 0.05 at ten equally spaced interim points, and record whether the test ever crossed. Report the false positive rate over at least 10,000 replications, alongside the rate for a single look at the final sample only. Use a fixed seed and report a Monte Carlo standard error on both figures.
Approach
- Generate each replication as two cumulative sums of Bernoulli draws, then read the interim points off the cumulative arrays. Regenerating data at each look would make the looks independent, which destroys exactly the dependence the exercise is about: later looks share data with earlier ones.
- Use the pooled-variance two-proportion z: p_pool = (x1+x2)/(n1+n2), z = (p1-p2) / sqrt(p_pool*(1-p_pool)*(1/n1 + 1/n2)), reject when |z| > 1.96. State that the normal approximation is fine here because the smallest look has roughly 400 expected conversions per arm.
- Vectorise across replications rather than looping: draw a (reps, n) array of uniforms, threshold at 0.10, cumsum along axis 1 and slice the ten look indices. A per-replication loop at 10,000 by 40,000 is unnecessarily slow.
- Record the any-cross indicator per replication, take the mean, and compute the Monte Carlo standard error as sqrt(p*(1-p)/reps) so the reported figure comes with its own precision.
- Report the single-look rate in the same run as a control. If it does not land near 0.05, the bug is in the test statistic and not in the peeking argument.
Worked solution 30 min
- rng = np.random.default_rng(seed); for memory, batch the replications in chunks and accumulate the any-cross count across chunks.
- Per chunk: draw (chunk, 40000) uniforms per arm, x = (u < 0.10).cumsum(axis=1), slice columns at indices 3999, 7999, ..., 39999.
- Compute the ten z statistics vectorised over the chunk, take crossed = (np.abs(z) > 1.96).any(axis=1).
- Aggregate: peek_rate = total_crossed / reps; single_rate = mean of |z_final| > 1.96; mc_se = sqrt(p*(1-p)/reps) for each.
Follow-up
- Re-run with 40 looks instead of 10. Why does the curve flatten rather than continue rising linearly?
- Among the replications that crossed, what is the mean observed lift, and why is it not zero?
- What does an O'Brien-Fleming boundary or an always-valid confidence sequence change about this simulation, and what does each cost in power?
Describe your process for performing EDA (Exploratory Data Analysis) o…
Describe your process for performing EDA (Exploratory Data Analysis) on a new dataset.
Approach
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- How does the query change if the join becomes one-to-many?
- How would you verify this result without re-running the same query?
How do you use SQL window functions to perform complex aggregations?
How do you use SQL window functions to perform complex aggregations?
Approach
- State the window function and its partition and ordering out loud before writing it.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Say which table is the grain you start from, and join outward from it.
Follow-up
- What breaks if events arrive late or out of order?
- How does the query change if the join becomes one-to-many?
How would you approach a task involving monthly revenue prediction usi…
How would you approach a task involving monthly revenue prediction using Python?
Approach
- State the window function and its partition and ordering out loud before writing it.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
Follow-up
- How does the query change if the join becomes one-to-many?
- How would you verify this result without re-running the same query?
Pair flow starts to completions within a thirty-minute bound
fct_event holds event_id, flow_id, flow_instance_id, event_name, occurred_at_utc, surface, app_version. Using only rows where event_name is 'flow_started', 'flow_completed' or 'error_shown', compute the daily core-flow completion rate by surface and app_version. Numerator: distinct flow_instance_id whose flow_completed occurs within 30 minutes of its flow_started with no error_shown for the same instance in between. Denominator: distinct flow_instance_id with a flow_started that day. Report rows with a NULL flow_instance_id as a separate coverage count, not inside either side.
Approach
- Collapse the stream to one row per flow_instance_id using conditional aggregation: MIN(occurred_at_utc) FILTER (WHERE event_name = 'flow_started') AS started, MIN(...) FILTER (WHERE event_name = 'flow_completed') AS completed, MIN(...) FILTER (WHERE event_name = 'error_shown') AS first_error. This makes the 'first' semantics explicit and avoids a self-join entirely.
- Apply the predicates on that single row: completed IS NOT NULL AND completed <= started + interval '30 minutes' AND (first_error IS NULL OR first_error > completed). Note the last clause encodes 'in between' literally, so an error surfaced after a successful completion does not disqualify the attempt.
- Bucket by started::date, surface and app_version. Splitting by app_version is not decoration: a completion-rate regression is nearly always confined to one client build, and a pooled daily rate hides it behind the installed base.
- Count NULL flow_instance_id rows as a separate coverage figure. They cannot be attributed to an attempt at all, so they belong in neither numerator nor denominator, and their share tells you how much of the rate is unmeasurable.
- For any roll-up to week or to all surfaces, re-sum the numerator and denominator rather than averaging the daily rates.
Worked solution 25 min
- Write the per-instance collapse CTE and confirm COUNT(*) equals COUNT(DISTINCT flow_instance_id).
- Add the three predicates one at a time, recording how many instances each removes.
- Aggregate by day, surface and app_version with FILTER on the clean-completion flag.
- Compute the NULL-instance coverage count as a separate select and report it alongside.
- Pick the worst day-surface-version cell and pull ten raw instances to confirm the disqualification reason.
Follow-up
- occurred_at_utc is client-supplied. What do you do with an instance whose completion timestamp precedes its start?
- flow_instance_id is missing on 4 percent of starts for one app_version. What can and cannot you conclude about that build?
- An instance starts at 23:55 and completes at 00:04. Which day owns it, and what does the alternative do to the daily series?
Describe a project where you faced a metric drop; how did you diagnose…
Describe a project where you faced a metric drop; how did you diagnose the root cause?
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Restate the decision this analysis has to support, and who acts on the answer.
- Fix the population and the time window before naming any metric.
Follow-up
- Which segment would you cut first, and what would that rule out?
- How would you detect that the metric is being gamed rather than genuinely improving?
Estimate a threshold-triggered programme with regression discontinuity
Accounts reaching seats_licensed >= 25 in dim_account are automatically assigned a dedicated onboarding specialist; below 25 they are not. Leadership wants the programme's effect on 12-month net revenue retention and will not randomise coverage away from any account. Three years of dim_account and fct_subscription_period rows are available, including mrr_cents_constant_fx. Specify the design, the estimand it identifies, two threats that would invalidate it, and what changes when 8% of accounts below the threshold received a specialist anyway.
Approach
- Set up a regression discontinuity on the running variable seats_licensed with a cutoff at 25, comparing accounts just below with accounts just above. The identifying assumption is continuity: absent the programme, expected 12-month NRR would be a continuous function of seat count through 25.
- Name the estimand honestly and early. This is a local average treatment effect at 25 seats. It says nothing about a 5-seat or a 200-seat account, and that belongs in the first line of the answer rather than a footnote.
- Estimate with local linear regression on each side, a triangular kernel, an MSE-optimal bandwidth and robust bias-corrected confidence intervals. Do not fit a high-order global polynomial; it imports weight from observations far from the cutoff and is known to manufacture discontinuities.
- Test the two threats that actually apply. Manipulation: an account that wants the specialist can buy a 25th seat, which piles density just above the cutoff, so run a density test on seats_licensed around 25 and look for a spike at exactly 25. Bundling: if a price break, a plan tier or a support SLA also switches at 25 seats, the discontinuity measures the whole bundle, so check current_plan_tier and the price schedule at the cutoff.
- Treat the 8% crossover as a fuzzy design. Treatment probability jumps at the cutoff without going from 0 to 1, so divide the jump in NRR by the jump in the probability of receiving a specialist. That is a Wald instrumental-variables estimator with the cutoff indicator as the instrument; it needs exclusion, which is exactly what the bundling check is about, plus monotonicity, and it narrows the estimand further to compliers at the cutoff.
Worked solution 45 min
- Fix the running variable as seats_licensed at the moment the assignment rule was evaluated, and fix the outcome as 12-month NRR computed from fct_subscription_period on mrr_cents_constant_fx for the account's cohort.
- Plot mean NRR in one-seat bins on each side of 25 with a local linear fit. The picture comes before the estimate, because a discontinuity invisible in the binned plot is rarely real.
- Run the density test at 25 and a continuity check on pre-cutoff characteristics such as billing_country, account_type and pre-programme MRR; these must be smooth through the cutoff.
- Estimate the sharp RD with an MSE-optimal bandwidth and robust bias-corrected intervals, then repeat at half and double the bandwidth as a sensitivity check.
- Estimate the first stage, the jump in specialist assignment at 25, and report the fuzzy estimate as the ratio with the estimand stated as the complier effect at the cutoff.
Follow-up
- The density test shows a spike at exactly 25 seats. Is the design dead, and what would you do next?
- You have 40,000 accounts but the bandwidth keeps 900. How does the detectable effect compare with a randomised comparison of the same nominal size?
- Seat counts change over time. Which value of seats_licensed is the running variable, and what breaks if you pick the wrong one?
Attribute a flow-completion drop to one client build
Core-flow completion rate on surface = 'ios', defined as distinct flow_instance_id reaching 'flow_completed' within 30 minutes of 'flow_started' with no 'error_shown' on the same id in between, fell from 78% to 71% over four days. A new iOS build began a staged rollout on day one. Using fct_event columns flow_id, flow_instance_id, app_version, event_name, user_id and occurred_at_utc, produce the completion rate per build per day, size the loss in absolute completions, and say whether the fix is a rollback. Treat the possibility that the instrumentation changed rather than the flow.
Approach
- Cut the rate by app_version and day, each build against its own denominator. A pooled series during a staged rollout is a weighted average whose weights move daily, so it declines in proportion to the rollout share even when the old build is perfectly flat; confirming that proportionality is itself the evidence the regression is build-specific rather than environmental.
- Test the denominator before believing the rate. Compute flow_started events per distinct user_id on each build: if the new build re-mints flow_instance_id on retry, or fails to carry the id from start to completion, the denominator inflates and the numerator falls with nothing changing for the user.
- Normalise to a user-level outcome that is immune to the id question, namely completions per distinct user_id per day on each build. This is the number that says whether anyone actually failed to finish.
- Check the error path: pull error_shown counts and their properties for flow_instance_id values on the new build. A genuine regression produces errors; an instrumentation break produces missing completions with no corresponding error volume, and the two prescribe different fixes.
- Size the real loss as the per-user completion gap multiplied by daily users on the new build, and give the rollback recommendation conditional on the error evidence rather than on the rate.
Follow-up
- The rollout is at 45% and product wants to go to 100% tomorrow. What do you say, and what would you need by when?
- If the flow_instance_id is genuinely being re-minted, what is the correct historical treatment of the four affected days?
- How would you have caught this on day one instead of day four?
Roughly 90 minutes a night on weekdays with one longer weekend block. The plan deliberately cuts scope rather than compressing everything, on the assumption that finishing one thing a night beats half-starting four.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Fix the scope and set a baseline
- Read the role description and write the three things the loop will almost certainly test, then write an explicit not-doing list for everything else and keep it visible all week.
- Take one 20-minute SQL prompt and one 10-minute metric question cold, and write the single sentence that says what blocked each attempt, since that sentence is what decides which two topics get the most evenings.
- Set the week's one rule: one problem finished to completion every night, including the night you only have 40 minutes.
Deliverable: A one-page scope with an explicit not-doing list and two cold attempts, each carrying one sentence on what blocked it.
Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗02One query pattern, written three times
- Choose the single pattern most likely to appear (a cohort retention grid, or a funnel counted by user) and write it three times from a blank file rather than editing the previous attempt.
- On the third attempt, write the grain of every CTE as a comment before writing its body.
- Stop at 90 minutes even if the third version is imperfect, and write the one thing you would fix with another hour.
Deliverable: Three independent versions of the same query plus a note on what changed between them.
Practice prompt ↗Practice prompt ↗03Only the statistics you will be asked to defend
- Write, in under 200 words, how you would decide whether a difference between two groups is real: the test, its assumptions, and what you would switch to when an assumption fails.
- Compute a 95 percent confidence interval for a difference in proportions by hand on realistic numbers, then write in one sentence what changes if the two samples are paired rather than independent.
- Write your answer to "what does a p-value mean", check it against a definition, and delete the version that describes it as the probability the hypothesis is true.
Deliverable: A 200-word written answer and one hand-computed interval you can reproduce under pressure.
Practice prompt ↗Practice prompt ↗04One case, and the assumptions holding it up
- Answer one product case aloud in 20 minutes with a recording running, then listen back with a pen and mark every claim you asserted without saying what it rested on: an assumed user behaviour, an assumed data source, an assumed baseline rate, an assumed grain.
- Pick the three assumptions the recommendation actually depends on, write how you would check each one against data, and say which one being wrong would flip the recommendation rather than merely weaken it.
- Write the four-step structure you used onto a card small enough to hold in working memory when you are nervous.
Deliverable: One recording, three load-bearing assumptions each with a written check, and a four-step structure card.
Practice prompt ↗Practice prompt ↗Worked solution ↗05Your own work, timed
- Write a 90-second version and a four-minute version of your main project, and time both out loud rather than reading them.
- Prepare answers to the two follow-ups that always come: what you would do differently, and how you knew it worked.
- Put one number in the first sentence and be able to say exactly where that number came from and what it excludes.
Deliverable: Two timed narratives with one defensible number in the opening line.
Practice prompt ↗Practice prompt ↗06The one full rehearsal, in a longer weekend block
- Run a 60-minute mock covering query work, a case and a behavioural question in a single sitting with no breaks, because sustained attention is the thing evenings have not trained.
- Immediately afterwards, and before hearing any feedback, write the three moments you lost the thread.
- Spend the rest of the block only on those three moments, and on nothing you merely feel shaky about.
Deliverable: Mock notes naming three failure moments with a specific fix written under each.
Practice prompt ↗Practice prompt ↗07Taper
- Write the 20-minute warm-up you will actually do on the morning of the interview: one query you can already write from a blank file, one metric you can define out loud, and nothing you have never seen before.
- Re-read only your own notes from this week, and open no new material.
- Write down the logistics: the tool you will be asked to work in, whether lookups are allowed, and the sentence you will use when you do not know something.
Deliverable: A one-page card holding the case structure, the project numbers, and the logistics.
Practice prompt ↗Practice prompt ↗Worked solution ↗Expand any day for tasks and deliverables. Your progress is saved on this device.
Saying no well is a senior skill and it is rarely rehearsed. Think of a time you told someone their analysis was not worth doing, or that the experiment could not answer their question at the sample size available. Explain what you offered instead. Refusal without an alternative reads as obstruction rather than judgement.
Tell me about a time you had to explain a complex technical model to a…
Tell me about a time you had to explain a complex technical model to a non-technical stakeholder.
Approach
- Quantify the outcome, including what you would not claim credit for.
- Name the disagreement or constraint, and how you resolved it with evidence.
- State the situation in two sentences and spend the rest on your reasoning.
Follow-up
- How did you know the outcome was caused by your change?
- What would you do differently if you ran that project again?
Defend a flat experiment readout against a post-hoc segment
A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.
Approach
- Recognise what is being probed: whether you hold a statistical position under social pressure without becoming either rigid or apologetic. A generic answer says the segment is not significant; a strong one separates the request into a question that is answerable (is the mobile_web number real?) and one that is not (can we ship on it?), and answers both.
- Price the multiplicity out loud. The slice was chosen after seeing the results, so its estimate is selected on favourable noise and is biased away from zero. With k independent looks at a nominal 5% level, the chance of at least one false positive is 1 - 0.95^k: 26% at six segments, 64% at twenty. Quote the k you actually inspected, not the k you reported.
- Use the arithmetic already in front of you. On the point estimates, a +1.1pp mobile_web effect combined with a pooled +0.05pp implies the remaining surfaces average negative in proportion to mobile_web's share of exposures. State that as a testable implication of their story rather than as a rebuttal of it.
- Ask the one question that settles the category: was mobile_web named in the analysis plan before launch? If it was, it is a planned comparison and gets a corrected reading. If it was not, it is a hypothesis, and the honest move is to size the test that would confirm it.
- Convert the refusal into a cost. Size a mobile_web-only confirmatory test at the claimed effect, state the weeks of mobile_web traffic it needs, and close with the recommendation: do not ship this as a lift, and note that the interval already rules out anything at or above +0.6pp, which is itself a useful input to the roadmap.
Follow-up
- The confirmatory test you sized needs nine weeks of mobile_web traffic and the team has three. What do you recommend instead?
- Suppose mobile_web was pre-registered. How does your reading change, and what correction do you apply?
- Your interval excludes +0.6pp. Is that the same as saying the feature does nothing?
Choose between three teams' requests with one analyst-week
You have one analyst-week. Three requests land the same morning. A growth team wants a paid-channel readout before a Friday spend decision. A billing team wants gross monthly revenue churn rebuilt, because the current figure recognises cancellation at canceled_at_utc rather than period_end_utc and is therefore wrong. A product team wants a dashboard for a feature launching in six weeks. All three sponsors are peers of your manager. Deliver your ranking, the explicit rule that produced it, and the message you send to the two teams you defer.
Approach
- Recognise what is being probed: whether you prioritise on decision value and reversibility or on who asked most recently and most loudly. The generic answer sorts by importance; the strong one states a rule, applies it, and accepts the ranking it produces even where that is uncomfortable.
- Score each request on three statable things: the decision it unblocks and the date that decision is made, the cost of being wrong in the meantime, and whether the work is one-off or compounding. A wrong published churn figure compounds, because it is quoted downstream and enters forecasts; the channel readout has a fixed date that cannot move; the dashboard has six weeks of slack.
- Notice the tension between value and urgency rather than resolving it by feel. The churn defect is the most valuable item and the least urgent one, which is exactly the shape of work that never gets done.
- Break the churn item in two. A one-hour severity check, sizing the gap between the two recognition points in MRR, is cheap enough to do before ranking anything and may promote the item outright. Do that first, then rank.
- Make the deferrals concrete. Each deferred team gets a date, a reason expressed as another team's decision deadline rather than as relative importance, and the smallest thing you can hand them immediately.
Follow-up
- The dashboard team escalates to your manager. What do you say in that conversation?
- Your severity check shows churn is overstated by 15%. Does the ranking change, and does anybody need to be told today regardless of the ranking?
- A fourth request arrives Wednesday with a Thursday deadline. What comes off the list, and who do you tell first?
- 01
Tell me about a time you had to explain a complex technical model to a non-technical stakeholder.
- 02
A feature you evaluated is flat on seven-day activation: +0.05pp with a 95% interval of [-0.47pp, +0.57pp], from 61,000 exposed users per arm in fct_experiment_exposure joined to dim_user and fct_event. Baseline activation is 32%. The launch team asks you to drop every surface except mobile_web, where the point estimate is +1.1pp, and re-run. You have ten minutes in their planning meeting. Deliver a spoken position: what you will and will not do, and the decision you recommend.
- 03
You have one analyst-week. Three requests land the same morning. A growth team wants a paid-channel readout before a Friday spend decision. A billing team wants gross monthly revenue churn rebuilt, because the current figure recognises cancellation at canceled_at_utc rather than period_end_utc and is therefore wrong. A product team wants a dashboard for a feature launching in six weeks. All three sponsors are peers of your manager. Deliver your ranking, the explicit rule that produced it, and the message you send to the two teams you defer.
Is this an official Info Edge interview guide?
No. It is PracHub's own research and practice material for the Data Scientist role at Info Edge. Rounds and questions reflect what candidates have reported, not a process Info Edge has published, and they change over time. Confirm the current format and scope with your recruiter.
PracHub interview research ↗How much time should I dedicate to preparing for the theory-heavy rounds?
Dedicate at least 60-70% of your prep time to core theory. The interviewers at Info Edge value deep conceptual understanding over surface-level familiarity.
PracHub interview research ↗Is the coding round strictly DSA-focused?
No. The coding rounds are typically focused on Data Science tasks, such as data manipulation with pandas, feature engineering, or implementing a basic ML model from scratch on a provided dataset.
PracHub interview research ↗What is the most important factor in passing the interview?
Clarity of thought. Even if you don't know the exact answer to a complex mathematical question, explaining your logical approach and your reasoning process will significantly improve your chances.
PracHub interview research ↗How can I best prepare for the behavioral rounds?
Use the STAR method (Situation, Task, Action, Result) to frame your past projects. Focus on your specific contribution and the impact your work had on the business.
PracHub interview research ↗Sources & methodology 3 sources ↗
No official company page is cited. Rounds and questions come from candidate reports and PracHub editorial material; each source shows the date it was read.
- 01PracHub interview research ↗
PracHub editorial research into this company and role, maintained with this guide. Candidate-reported, not an employer publication.
PracHub page · Accessed 2026-09-22 - 02PracHub Data Scientist practice ↗
Cross-company practice questions for this role.
PracHub page · Accessed 2026-09-22 - 03PracHub interview preparation framework ↗
The framework the preparation plan follows.
PracHub page · Accessed 2026-09-22
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