A Software Engineer at Lg Ad Solutions plays a pivotal role in shaping the future of Connected TV (CTV) and cross-screen advertising. Operating at the intersection of high-performance computing, massive data scale, and real-time decision-making, engineers here build the systems that power intelligent ad delivery to millions of screens globally. The work directly impacts how brands engage with audiences, making algorithmic efficiency, low-latency execution, and system reliability central to every engineering endeavor. The engineering team at Lg Ad Solutions tackles complex challenges, such as processing billions of ad requests daily, managing high-throughput data pipelines, and maintaining robust cloud infrastructure. Whether you are optimizing a backend service in C++ or Golang, developing intuitive fullstack interfaces, or scaling cloud-native infrastructure, your contributions will directly influence the company’s core ad-serving engine and analytics platforms. To succeed in this role, you must possess a passion for solving open-ended problems and a drive to build highly scalable systems. The engineering culture is deeply collaborative, requiring close alignment with product managers, data scientists, and infrastructure specialists. If you thrive in environments where sub-millisecond latency is the standard and system design is treated as an art form, this position offers an exceptionally rewarding technical playground.
Technical Recruiter Screen
reportedInitial screening to assess candidate's fit and technical background.
What to demonstrate
- Initial screening to assess candidate's fit and technical background
- Depth in System Design
How to prepare
- Be able to walk your CV end to end in two minutes, and say why this company specifically.
- Have your salary expectations, notice period and location constraints ready, and ask for the rest of the loop in writing.
Deep-Dive Technical Evaluations
reportedIn-depth technical assessments focusing on practical problem-solving and real-world scenarios.
What to demonstrate
- In-depth technical assessments focusing on practical problem-solving and real-world scenarios
- Depth in System Design
How to prepare
- Answer aloud and timed: Given an array of integers, find the contiguous subarray with the largest sum and write an optimal solution.
- Answer aloud and timed: Implement an efficient algorithm to detect a cycle in a directed graph.
Leadership and Behavioral Assessment
reportedEvaluation of candidate's collaborative potential and alignment with company values.
What to demonstrate
- Evaluation of candidate's collaborative potential and alignment with company values
- Depth in System Design
How to prepare
- Prepare three examples from your own work, each with a decision you made and an outcome you can quantify.
- Re-read the description of the leadership and behavioral assessment above and write down what you would ask to confirm before it.
PracHub editorial advice for the preparation topics above.
Focus on Resource Efficiency
In the ad-tech space, CPU cycles and network bandwidth translate directly to operational costs. When writing code or designing systems, always explain how your choices minimize memory usage, network overhead, and database roundtrips.
Do not jump straight into writing code during your technical rounds
Spending the first 5 minutes clarifying the requirements, confirming inputs/outputs, and discussing your high-level strategy will prevent you from wasting time on the wrong solution.
Be Precise with Big-O Notation
When analyzing your code, go beyond simply stating the time complexity. Explain the space complexity of your approach, including the overhead of recursive call stacks or auxiliary data structures, and discuss how the algorithm behaves with extremely large datasets.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
Explain the mechanics of Merge Sort and discuss its time and space complexity compared to other sorting algori
Explain the mechanics of Merge Sort and discuss its time and space complexity compared to other sorting algorithms.
Approach
- Restate the input: its shape, its size, and what is guaranteed about it.
- Name the brute-force solution and its complexity before improving on it.
- Choose the data structure from the access pattern, not from familiarity.
- State the target complexity and say which constraint rules the naive version out.
Follow-up
- How does this change if the input no longer fits in memory?
- What is the worst case, and how likely is it on real data?
Walk through the process of reversing a singly linked list both iteratively and recursively.
Walk through the process of reversing a singly linked list both iteratively and recursively.
Approach
- Restate the input: its shape, its size, and what is guaranteed about it.
- Name the brute-force solution and its complexity before improving on it.
- Choose the data structure from the access pattern, not from familiarity.
- State the target complexity and say which constraint rules the naive version out.
Follow-up
- How does this change if the input no longer fits in memory?
- What is the worst case, and how likely is it on real data?
Given an array of integers, find the contiguous subarray with the largest sum and write an optimal solution.
Given an array of integers, find the contiguous subarray with the largest sum and write an optimal solution.
Approach
- Restate the input: its shape, its size, and what is guaranteed about it.
- Name the brute-force solution and its complexity before improving on it.
- Choose the data structure from the access pattern, not from familiarity.
- State the target complexity and say which constraint rules the naive version out.
Follow-up
- How does this change if the input no longer fits in memory?
- What is the worst case, and how likely is it on real data?
Implement an efficient algorithm to detect a cycle in a directed graph.
Implement an efficient algorithm to detect a cycle in a directed graph.
Approach
- Restate the input: its shape, its size, and what is guaranteed about it.
- Name the brute-force solution and its complexity before improving on it.
- Choose the data structure from the access pattern, not from familiarity.
- State the target complexity and say which constraint rules the naive version out.
Follow-up
- How does this change if the input no longer fits in memory?
- What is the worst case, and how likely is it on real data?
Write a function to find the lowest common ancestor of two nodes in a binary tree.
Write a function to find the lowest common ancestor of two nodes in a binary tree.
Approach
- Restate the input: its shape, its size, and what is guaranteed about it.
- Name the brute-force solution and its complexity before improving on it.
- Choose the data structure from the access pattern, not from familiarity.
- State the target complexity and say which constraint rules the naive version out.
Follow-up
- How does this change if the input no longer fits in memory?
- What is the worst case, and how likely is it on real data?
Explain why the owner filter ignores the listing index
The only index on resource is (tenant_id, status, updated_at DESC, resource_id DESC). A new endpoint returns one user's resources across all statuses, newest created first: WHERE tenant_id = $1 AND owner_user_id = $2 ORDER BY created_at DESC LIMIT 20. On a tenant with 2M rows it takes 900 ms and EXPLAIN shows a sort above a large scan. Explain precisely why the existing index cannot serve it, give the index that can, and state which of these the new index still will not help: owner_user_id alone across tenants; the same query ordered by updated_at. PostgreSQL 16.
Approach
- Separate the two jobs an index does. For filtering, a composite btree is seekable only on a left prefix, so with no predicate on status the scan can at best range over tenant_id and test owner_user_id per row; PostgreSQL 16 has no btree skip scan to jump the unconstrained column.
- For ordering, the index is sorted by (status, updated_at) within a tenant and not by created_at, so the LIMIT cannot stop early: every matching row is read and then sorted. That is the 'Sort Method: top-N heapsort' line, and it is why the plan reads 2M rows to answer with 20.
- Derive the replacement from the access path — equality, equality, then the ordering column: CREATE INDEX CONCURRENTLY ON resource (tenant_id, owner_user_id, created_at DESC). The scan seeks to the (tenant, owner) range and walks 20 entries in order, so the Sort node disappears along with the row-read.
- Treat INCLUDE (title, status) as conditional, not free. An index-only scan still visits the heap for any row whose page is not marked all-visible, so on a table taking 1.2k writes/second the win depends on autovacuum keeping the visibility map current, and the wider index costs more on every insert.
Follow-up
- 90% of rows are status='active'. Would a partial index WHERE status = 'active' change your answer, and for which of the three queries?
- A dashboard runs this for 40 owners in one page load. What changes about the design?
Denormalise tenant onto revisions and backfill it live
resource_revision (revision_id, resource_id, version, actor_user_id, change_kind, patch, request_id, created_at) has 400M rows and no tenant column; tenant_id lives only on resource. Two reads need it: a tenant-scoped audit feed ordered by created_at DESC, and an offboarding purge. Both join back to resource today. Justify adding tenant_id to resource_revision against those two reads, name the anomaly the copy introduces and the constraint that prevents it, then give the ordered migration for a live table taking 1.2k writes/second — the lock each step takes, how the backfill is batched, and where each step stops being reversible. PostgreSQL 16.
Approach
- Justify from the access path rather than from taste. Without the column, the audit feed either scans resource_revision by created_at and discards other tenants' rows, or resolves the tenant's resource_ids first and probes with them — both proportional to the tenant's whole history rather than to one page. With (tenant_id, created_at DESC, revision_id DESC) it is a seek that stops at 50 rows, and the purge becomes a ranged delete instead of a join.
- Name the cost exactly: a second copy of a fact can disagree with the first. Make the disagreement unwritable rather than documented — add UNIQUE (resource_id, tenant_id) on resource so it can serve as a foreign-key target, then FOREIGN KEY (resource_id, tenant_id) REFERENCES resource (resource_id, tenant_id) on the revision table. A revision can then only ever carry its parent's tenant.
- Step one, expand: ALTER TABLE resource_revision ADD COLUMN tenant_id BIGINT NULL, with no default, so it is a catalogue change and no rewrite. It still needs ACCESS EXCLUSIVE for an instant, and that instant queues behind the longest open transaction on the table while every later query queues behind it — set lock_timeout to 2s and retry rather than wait.
- Step two, dual-write: deploy the writer that populates tenant_id on every new revision while reads still use the join. Reversible by redeploying the previous build, because nothing reads the column yet.
Follow-up
- The backfill is half finished and a rollback is required. What state is the table in, and what does the previous build do with a half-populated column?
- How do you verify the backfill actually finished, given rows are still being inserted while it runs?
Design a high-throughput, low-latency rate limiter for an external API gateway.
Design a high-throughput, low-latency rate limiter for an external API gateway.
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
How would you architect a distributed message queue capable of handling millions of events per second with gua
How would you architect a distributed message queue capable of handling millions of events per second with guaranteed delivery?
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
Design a real-time analytics dashboard that aggregates ad click events across global regions.
Design a real-time analytics dashboard that aggregates ad click events across global regions.
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
Explain how you would design a content delivery network (CDN) specifically optimized for video-on-demand strea
Explain how you would design a content delivery network (CDN) specifically optimized for video-on-demand streaming.
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
Walk through the architecture of an ad-serving platform, focusing on budget pacing and frequency capping.
Walk through the architecture of an ad-serving platform, focusing on budget pacing and frequency capping.
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
How do you manage infrastructure as code (IaC) across multiple cloud environments to prevent configuration dri
How do you manage infrastructure as code (IaC) across multiple cloud environments to prevent configuration drift?
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
Describe your approach to diagnosing a sudden latency spike in a microservices architecture running on Kuberne
Describe your approach to diagnosing a sudden latency spike in a microservices architecture running on Kubernetes.
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
Explain how you would design a secure, automated CI/CD pipeline for a highly available backend service.
Explain how you would design a secure, automated CI/CD pipeline for a highly available backend service.
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
How do you optimize cloud resource utilization for auto-scaling workloads with highly variable traffic pattern
How do you optimize cloud resource utilization for auto-scaling workloads with highly variable traffic patterns?
Approach
- Fix the scope first: who calls this, how often, and what they do when it fails.
- Name the read and write paths separately; they rarely have the same bottleneck.
- Choose a partition key and say what query it makes expensive.
- State the consistency you need, and where you are willing to be stale.
Follow-up
- What breaks first when traffic grows ten times?
- How does this behave when that dependency is down for an hour?
One customer endpoint stalls deliveries to every other destination
The egress service delivers about 1.5k webhooks/second across 40,000 destinations, with a per-destination concurrency cap of 4 and a 10-second connect-plus-read timeout. Throughput falls to 300/second, queue depth climbs, and p99 delivery latency for unaffected destinations goes from 200 ms to minutes, while the error rate barely moves. One tenant holds 900 destination rows whose URLs share a hostname that now answers in 9.5 seconds. Explain the mechanism with the arithmetic, then give the containment in the order you would apply it.
Approach
- Look at saturation before errors. A flat error rate with collapsing throughput says nothing is failing, things are waiting, so the first signal to pull is in-flight request count or pool wait time rather than the error counter. This is the distinction that decides the whole investigation.
- Group in-flight work by resolved host, not by destination id. The cap is keyed per destination row, so 900 rows sharing one hostname buy 3,600 concurrent slots against a single host, each held for 9.5 seconds. The bulkhead was never a bulkhead for that host, and grouping by the wrong dimension is why the dashboard looked healthy.
- Do the arithmetic in both directions. Required concurrency is arrival rate times latency, so 1.5k/second at 200 ms needs about 300 in flight, which is entirely consumed by 3,600 slow slots; conversely whatever concurrency is left sustains rate equals concurrency divided by 9.5 seconds, which is the 300/second you are seeing. Matching both numbers is what promotes this from a plausible story to the mechanism.
- Explain why the circuit breaker never helped. It opens on consecutive failures, and a 9.5-second response inside a 10-second timeout is a success. Slow is not failing, so an error-rate breaker cannot see this; you need a slow-call ratio, a deadline propagated from the caller's remaining budget, or a concurrency limiter.
Follow-up
- The host recovers to 80 ms. How long does the queue take to drain, and what does the drain do to the recovered host?
- Where should the 10-second timeout number actually come from?
Built from the rounds and topics Lg Ad Solutions candidates report.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Map the Lg Ad Solutions loop
- Write out the reported sequence: Technical Recruiter Screen, Deep-Dive Technical Evaluations, Leadership and Behavioral Assessment.
- For each round, write one sentence on what it is judging, from the description above, and mark the one you are least ready for.
Deliverable: A one-page map of the 3 reported rounds, with the weakest marked.
02Work System Design
- Spend the session on System Design, which Lg Ad Solutions candidates report being tested on.
- Write one worked example in System Design and time yourself on it.
Deliverable: One timed worked example in System Design.
03Work Algorithms
- Spend the session on Algorithms, which Lg Ad Solutions candidates report being tested on.
- Write one worked example in Algorithms and time yourself on it.
Deliverable: One timed worked example in Algorithms.
04Work C++
- Spend the session on C++, which Lg Ad Solutions candidates report being tested on.
- Write one worked example in C++ and time yourself on it.
Deliverable: One timed worked example in C++.
05Answer out loud: Algorithms & Data Structures
- Answer aloud, timed: Explain the mechanics of Merge Sort and discuss its time and space complexity compared to other sorting algorithms.
- Answer aloud, timed: Walk through the process of reversing a singly linked list both iteratively and recursively.
Deliverable: Spoken answers to 2 reported Algorithms & Data Structures question(s), under time.
06Answer out loud: System Design & Architecture
- Answer aloud, timed: Design a high-throughput, low-latency rate limiter for an external API gateway.
- Answer aloud, timed: How would you architect a distributed message queue capable of handling millions of events per second with guaranteed delivery?
Deliverable: Spoken answers to 2 reported System Design & Architecture question(s), under time.
07Answer out loud: Platform & Infrastructure
- Answer aloud, timed: How do you manage infrastructure as code (IaC) across multiple cloud environments to prevent configuration drift?
- Answer aloud, timed: Describe your approach to diagnosing a sudden latency spike in a microservices architecture running on Kubernetes.
Deliverable: Spoken answers to 2 reported Platform & Infrastructure question(s), under time.
Expand any day for tasks and deliverables. Your progress is saved on this device.
Behavioural rounds judge the decision you made and what it cost.
Reverse your own decision and price the reversal
Describe a technical decision you made and later reversed. Pick one that cost something: a service you split and merged back, a cache you added and removed, an index you created that pushed the planner onto a worse plan, a projection you rebuilt from scratch. State what you believed when you decided, the measurement that changed your mind, how long the wrong version ran in production, and what the reversal cost in migrations, dual writes, and a deprecation window for callers you did not own.
Approach
- State the original rationale without irony, in the version you would still defend given what was known then. If it is not defensible, the story is about carelessness rather than judgement, and a different example serves you better.
- Give the measurement that moved with a before and after: the p99 that did not improve, the cache hit rate that sat at 40%, the plan that flipped to a sequential scan once the table passed a size you can name.
- Cost the reversal in steps, not adjectives: expand-and-contract deploys, the dual-write window, the callers who had to be notified, the rows already written in the wrong shape that had to be backfilled or abandoned.
- Distinguish reversal from rewrite by naming what you kept. Most good reversals preserve the schema or the interface and undo one decision inside it, which is also why they were affordable.
Follow-up
- What in that decision was irreversible, and did you know it was irreversible when you made it?
- How did you tell the people who had already built on top of the original decision?
Narrate an outage you owned from page to postmortem
Pick an incident you personally drove, ideally one where writes were affected rather than reads. In six to eight minutes: state the symptom as it first appeared on a dashboard, the blast radius you established before you knew the cause, the mitigation you applied and when, the mechanism you eventually proved, and the follow-up that would prevent a repeat. Bring numbers: error rate, tenants affected, minutes to mitigate, minutes to resolve. If you cannot name what you measured, choose a different incident.
Approach
- Open on the signal rather than the cause: which metric at which percentile moved, on which service, at what time, so the listener follows the same evidence you had rather than a conclusion you already reached.
- Separate mitigation from diagnosis out loud. State what you did to stop the bleeding (flag off, shed traffic, drain a lease, roll back a deploy) and say plainly that you did it before the mechanism was known, because those are two jobs with different deadlines.
- Establish blast radius in countable terms: how many tenants, how many writes, and crucially whether the effect was loss or only delay. An append-only revision table or a pending outbox row means the change survived and the projection was merely behind, which is a repair rather than a data-loss incident.
- Prove the mechanism instead of asserting it. Name the trace span that grew, the plan that flipped to a sequential scan, the lease that expired, plus one alternative you ruled out and the signal that stayed flat while you ruled it out.
Follow-up
- What would you do differently in the first five minutes, given the same dashboard and no more information?
- Which follow-up action did you deliberately not take, and why was dropping it the right call?
Turn a code review disagreement into a decision
A colleague's change updates a row with UPDATE resource SET version = version + 1 WHERE resource_id = $1 AND version = $2 and treats an affected-row count of zero as a successful no-op. You read that as a silently lost update; they think returning 200 is friendlier to clients than returning a conflict. Describe how you have handled a review disagreement of this shape: what goes in the comment, when you leave the thread, and who decides. Then write the comment you would leave here, in under 80 words.
Approach
- Sort the disagreement before writing anything. A silently discarded write is a correctness claim about data; the choice between 409 and 412 is taste. Only the first justifies blocking a merge, and saying which one you are doing is most of the value of the comment.
- Make the claim reproducible in the comment itself with an interleaving rather than a principle: A reads version 7, B reads version 7, B commits version 8, A's predicate matches zero rows, A is told it succeeded and A's edit is gone.
- Offer the alternative with its cost attached: return 409 carrying the current version and the revision that won, so the client can re-read and re-apply. Note that automatic retry is not the fix, because a retry re-reads the winner's state and reapplies an intent formed against data that no longer exists.
- Apply an escalation rule you can state: two round trips on the thread, then a call, and the service's owner decides rather than the reviewer. A reviewer who cannot be overruled is a bottleneck with extra steps.
Follow-up
- Where would you put the test that fails if someone reintroduces the swallowed zero rowcount?
- The author says clients cannot handle a 409. How do you check whether that is true?
- 01
Describe a technical decision you made and later reversed. Pick one that cost something: a service you split and merged back, a cache you added and removed, an index you created that pushed the planner onto a worse plan, a projection you rebuilt from scratch. State what you believed when you decided, the measurement that changed your mind, how long the wrong version ran in production, and what the reversal cost in migrations, dual writes, and a deprecation window for callers you did not own.
- 02
Pick an incident you personally drove, ideally one where writes were affected rather than reads. In six to eight minutes: state the symptom as it first appeared on a dashboard, the blast radius you established before you knew the cause, the mitigation you applied and when, the mechanism you eventually proved, and the follow-up that would prevent a repeat. Bring numbers: error rate, tenants affected, minutes to mitigate, minutes to resolve. If you cannot name what you measured, choose a different incident.
- 03
A colleague's change updates a row with UPDATE resource SET version = version + 1 WHERE resource_id = $1 AND version = $2 and treats an affected-row count of zero as a successful no-op. You read that as a silently lost update; they think returning 200 is friendlier to clients than returning a conflict. Describe how you have handled a review disagreement of this shape: what goes in the comment, when you leave the thread, and who decides. Then write the comment you would leave here, in under 80 words.
How difficult is the Software Engineer interview process at Lg Ad Solutions?
The process is highly rigorous and is widely considered difficult, especially during the system design and core algorithmic rounds. Preparing thoroughly for scalability challenges and low-latency constraints will significantly increase your chances of success.
Lg Ad Solutions Software Engineer candidate reports ↗What programming languages should I use during the coding interviews?
You can generally use any modern programming language you are comfortable with, such as Python, Java, C++, or Golang. It is highly recommended to choose a language that you can write quickly and bug-free under time pressure.
Lg Ad Solutions Software Engineer candidate reports ↗Does Lg Ad Solutions support hybrid or remote work arrangements?
Yes, Lg Ad Solutions offers flexible working arrangements depending on the specific team and location. Many engineering teams operate under a hybrid model, balancing remote productivity with collaborative in-office days.
Lg Ad Solutions Software Engineer candidate reports ↗How long does the entire interview process take from start to finish?
The typical timeline from the initial recruiter screen to a final decision is approximately three to four weeks. This can vary depending on candidate availability and the scheduling of onsite panel interviews.
Lg Ad Solutions Software Engineer candidate reports ↗What topics does Lg Ad Solutions test in interviews?
Lg Ad Solutions interviews most often cover SQL (query writing), System Design, Data analysis (case studies), Ad Tech Product Management, and Algorithms. The exact emphasis depends on the specific role you apply for.
Lg Ad Solutions Software Engineer candidate reports ↗Sources & methodology 3 sources ↗
No official company page is cited. Rounds and questions come from candidate reports and PracHub editorial material; each source shows the date it was read.
- 01Lg Ad Solutions Software Engineer candidate reports ↗
Company-reported rounds, questions and FAQ.
Candidate reports · Accessed 2026-09-22 - 02PracHub Software Engineer practice ↗
PracHub practice material, not company-reported.
PracHub page · Accessed 2026-09-22 - 03PracHub preparation framework ↗
PracHub preparation guidance.
PracHub page · Accessed 2026-09-22