People · Data Scientist
Updated · 2026-09-24

People Data Scientist
Interview Questions & Guide 2026

THE 60-SECOND BRIEF

The Data Scientist role at People is a high-impact position that sits at the intersection of consumer behavior, product strategy, and advanced analytics. You will be responsible for translating complex user interactions into actionable insights that drive engagement, retention, and growth across People entertainment brands. Your work directly influences how the company understands its audience and optimizes the experiences that millions of users interact with daily.

Ask early whether the loop includes an asynchronous take-home or a timed live case, because the two are graded on different things. A take-home is read as an artifact: the question you decided to answer, what you did about missing or malformed records, and a conclusion stated plainly enough for someone to act on. A reviewer who cannot rerun your notebook discounts the result whatever score is printed in it. Hold to the stated time box and write down what you would have done with more of it, since the follow-up round is usually a live defence of the same work.

People candidates report 4 rounds · ≈ 3-5 weeks. The stages below are what candidates describe, not a published process.

Separate authorization, settlement and dispute outcomes cleanlySet fraud thresholds by expected costRead vintage curves, not blended portfolio averages

36 min read

Practice 17 Data Scientist prompts
17Practice promptsAcross five skill areas
3With worked solutionsIncluded in the practice prompts

The Data Scientist role at People is a high-impact position that sits at the intersection of consumer behavior, product strategy, and advanced analytics. You will be responsible for translating complex user interactions into actionable insights that drive engagement, retention, and growth across People entertainment brands. Your work directly influences how the company understands its audience and optimizes the experiences that millions of users interact with daily.

This is a Product-biased role, meaning you will spend as much time framing the right questions as you do building models. Whether you are analyzing churn signals, designing robust A/B tests, or building propensity models to predict customer lifetime value, your work serves as the analytical backbone for cross-functional decisions. You will partner closely with product managers, marketers, and engineers to ensure that data is not just observed, but used to steer the product roadmap.

Success in this role requires more than just technical proficiency; it demands a high degree of product sense and the ability to simplify complex statistical findings for non-technical stakeholders. You will work in an environment that values rigor—especially regarding —and you will be expected to own projects from initial problem definition to final impact measurement.

01

Recruiter Screen

reported

Data Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.

What to demonstrate

  • Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
  • Whether you name what you have not done instead of stretching to cover every line of the posting
  • Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage

How to prepare

  • Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
  • Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
  • Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live
PracHub interview research ↗
02

Technical Assessment

reported

A handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.

What to demonstrate

  • Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
  • Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
  • Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.

How to prepare

  • Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
  • Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
  • If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows
PracHub interview research ↗
03

Onsite/Virtual Interviews

reported

A loop is not scored one interview at a time. The people you meet compare notes afterwards, usually in a meeting you are not in, and the outcome turns on what each of them can say about you when asked. That rewards something other than survival: every room needs one specific thing worth repeating, and none of them can contradict another. The common way to lose is to tell the same project four times with different numbers in it, or to be uniformly fine in a way that leaves nobody with anything to argue for.

What to demonstrate

  • Whether your account of a project survives being told twice, with the same scale, the same metric definition and the same numbers each time
  • Whether each interviewer leaves with one concrete claim they could make on your behalf later, rather than an absence of complaints
  • Whether a question you already answered in an earlier room gets the same answer at the same depth, without visible impatience

How to prepare

  • Write a one-page fact sheet for your two or three main projects that fixes the numbers you will quote: rows of data, the metric as a single sentence, the effect you measured and how long the work took. Say them aloud from the sheet until they come out identical every time
  • For each kind of room you expect, decide the one sentence you want that interviewer repeating in a debrief, then check during the mock that you said it outright instead of implying it
  • Rehearse answering the same project question twice in one sitting, the second time as though you had not just answered it, because the thing that needs fixing is the flatness that creeps into a repeated story
PracHub interview research ↗
04

Behavioral Assessment

reported

Behavioural answers from data candidates get audited in a way that answers from other roles do not. When you say a model lifted retention, the next question is the denominator, the window, and how you knew the lift was not seasonal. So attach the measurement to each claim while you tell it: what the metric was before, over what period, and against what comparison. Numbers with no baseline read as rounded-up memory, and one unsupported figure tends to make the rest of the story sound rehearsed.

What to demonstrate

  • Whether each impact number arrives with a baseline, a window and a comparison, or as a bare percentage
  • Whether you can name the method that attributed the effect to your work (an experiment, a staged rollout, a seasonal control) or concede the link was correlational
  • Whether the magnitudes stay internally consistent when the interviewer multiplies them against the scale you described earlier

How to prepare

  • For each story, write the impact line as metric, value before, value after, window, and how attribution was established. Any line missing two of those five is a follow-up you will answer badly.
  • Re-derive one headline number from the source table rather than the deck that reported it. Resume numbers drift upward across retellings.
  • Decide in advance which figures you cannot share, and prepare the ratio or relative change you can give instead, so a confidentiality limit does not read as evasion.
PracHub interview research ↗

PracHub editorial advice for the preparation topics above.

01

Using written premium as the denominator of a loss ratio

Premium is written at inception and earned pro rata across the exposure period, so in a growing book written premium runs ahead of earned premium and the loss ratio comes out too low, with the error reversing when the book shrinks. The numerator has the mirror-image problem if it omits incurred-but-not-reported reserves, since recent accident periods then look profitable twice over. Both sides must refer to the same exposure period, which is what an accident-period view at a fixed development age enforces.

02

Reading the most recent months of fraud and dispute rates as final

Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, and several reason codes run considerably longer, so the disputes belonging to a recent transaction month have simply not been filed yet. Any chart attributed by transaction date therefore slopes down at the right edge regardless of what is happening. The fix is to report only matured cohorts, or to apply development factors estimated from completed months and to show the estimate as an estimate.

03

Reading a dozen metrics with no multiplicity control

Nominate one primary metric before launch and treat the rest as guardrails or exploratory, with Bonferroni or Benjamini-Hochberg applied when you intend to make claims from them. Twenty independent tests at 0.05 under the null produce at least one false positive about 64 percent of the time.

04

Analysing at a different unit than the one randomised

Say out loud what was randomised (user, device, account, cluster) and make the analysis unit match, or account for the clustering with cluster-robust standard errors, the delta method, or aggregation up to the randomised unit. Randomising users and then running a test over sessions understates variance and inflates the false-positive rate.

Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.

14 technical prompts3 include a worked solution

Explain the concept of p-values to a non-technical product manager.

medium
statistics and probability

Explain the concept of p-values to a non-technical product manager.

Approach
  1. Quantify uncertainty explicitly rather than reporting a point estimate alone.
  2. Say what the estimate is of, and over what population it generalises.
  3. Sanity-check the answer against a simple bound or a simulated case.
Follow-up
  • What sample size would you need to detect an effect half this size?
  • Which assumption here is most likely to be violated in practice?

Implement accident-quarter loss ratio at twelve months development

mediumWorked solution
loss ratiodevelopment ageearned premium

fct_policy_period_monthly arrives as a stack of month-end snapshots: each row carries valuation_month alongside as_of_month, policy_id, product_line, written_premium_minor, earned_premium_minor, paid_loss_minor, case_reserve_minor, ibnr_reserve_minor and loss_adjustment_expense_minor. Compute the accident-quarter loss ratio at exactly 12 months of development: incurred losses over earned premium, both taken from rows whose as_of_month falls in the accident quarter, read from the snapshot 12 months after that quarter closes. Report quarters that cannot reach that age as incomplete rather than dropping them.

Approach
  1. Derive accident_quarter from as_of_month, then define the evaluation snapshot per quarter as valuation_month equal to the quarter's final month plus twelve months. Every figure in the ratio comes from that one snapshot, not from whichever snapshot happens to be newest.
  2. Numerator is paid_loss_minor plus case_reserve_minor plus ibnr_reserve_minor over the accident quarter's rows in that snapshot. Loss adjustment expense may be included or not, but the choice applies to every quarter and is named in an output column.
  3. Denominator is earned_premium_minor over the same rows. Written premium is booked in full at inception, so in a growing book it runs ahead of earned premium and drags the ratio down, with the error reversing when the book shrinks.
  4. Left-join the full quarter list against available valuation months so a quarter with no 12-month snapshot yields status incomplete and a null ratio, instead of disappearing and shortening the series without saying so.
  5. Split by product_line, since both the loss ratio level and the speed of development differ by line, and a blended series moves with mix as much as with experience.
Worked solution 30 min
  1. Add accident_quarter and a target_valuation column equal to the quarter end plus twelve months.
  2. Filter rows to those where valuation_month equals the row's target_valuation, then assert each accident_quarter has exactly one distinct valuation_month left.
  3. Aggregate incurred and earned premium by accident_quarter and product_line and take the ratio.
  4. Reindex against the full list of accident quarters and product lines, marking rows with no matching snapshot as incomplete with a null ratio.
  5. Recompute one quarter by hand on a five-policy subset and confirm it matches.
EXPECTED RESULTOne row per accident_quarter and product_line with incurred, earned_premium, loss_ratio, an lae_included flag and status in complete or incomplete. Complete quarters end twelve months before the latest valuation_month, so the four or five most recent quarters carry null ratios.
Follow-up
  • The most recent complete quarter came in four points better than the one before. What do you check before calling it an improvement?
  • How would you estimate the 12-month figure for a quarter that is only 6 months developed, and how would you label the estimate?
  • Why can an expense ratio legitimately use a different denominator from the loss ratio in the same presentation?

Build a vintage delinquency table without pivot or unstack

easy
vintage analysiscohortsgroupbycumulative max

fct_loan_performance_monthly gives loan_id, origination_month, months_on_book, days_past_due, charge_off_flag and restructured_flag. Produce a DataFrame with one row per origination_month and columns for months_on_book 0 through 12, each cell holding the share of that vintage's funded loans that had ever reached 90 or more days past due, or charge-off, by that age. You may not use pivot, pivot_table, crosstab or unstack. Cells for ages a cohort has not yet reached must be NaN rather than zero.

Approach
  1. Define the per-row indicator as days_past_due >= 90 or charge_off_flag, then take a cumulative maximum of it per loan ordered by months_on_book, because the metric is reached-by-age-m, not in-that-state-at-age-m.
  2. Deal with restructuring before the cumulative max. Restructuring resets days_past_due, so a restructured loan re-enters at current and, without the cumulative maximum carrying its pre-restructure worst state, reads as a cure.
  3. Fix the denominator once as the count of distinct loan_id per origination_month across the whole cohort. Prepaid and charged-off loans stop producing rows, so a denominator recomputed at each age silently shrinks exactly where losses land.
  4. Aggregate with groupby(['origination_month','months_on_book'])['ever_90'].sum(), then pre-build the output frame indexed by sorted origination months with integer columns 0 to 12 and assign from the grouped Series by .loc on its index.
  5. Mask cells beyond each cohort's maximum observed months_on_book so an immature cell reads NaN instead of an artificially low rate.
Follow-up
  • Two adjacent vintages diverge at months_on_book 6. How would you separate seasoning, mix shift and a genuine credit-quality change?
  • The three most recent vintages look best on this table. What do you check before saying so?
  • How does the table change if charge-off policy moved from 180 to 120 days past due partway through the series?

Roughly 90 minutes a night on weekdays with one longer weekend block. The plan deliberately cuts scope rather than compressing everything, on the assumption that finishing one thing a night beats half-starting four.

Small steps. Visible outcomes.0 / 7 completed
ONE WEEK · YOUR PACE

Prepare, practise & reflect

One practical outcome each day. Spend longer where you need it.

0 / 7 done
01Fix the scope and set a baseline
  • Read the role description and write the three things the loop will almost certainly test, then write an explicit not-doing list for everything else and keep it visible all week.
  • Take one 20-minute SQL prompt and one 10-minute metric question cold, and write the single sentence that says what blocked each attempt, since that sentence is what decides which two topics get the most evenings.
  • Set the week's one rule: one problem finished to completion every night, including the night you only have 40 minutes.

Deliverable: A one-page scope with an explicit not-doing list and two cold attempts, each carrying one sentence on what blocked it.

Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗
02One query pattern, written three times
  • Choose the single pattern most likely to appear (a cohort retention grid, or a funnel counted by user) and write it three times from a blank file rather than editing the previous attempt.
  • On the third attempt, write the grain of every CTE as a comment before writing its body.
  • Stop at 90 minutes even if the third version is imperfect, and write the one thing you would fix with another hour.

Deliverable: Three independent versions of the same query plus a note on what changed between them.

Practice prompt ↗Practice prompt ↗Practice prompt ↗
03Only the statistics you will be asked to defend
  • Write, in under 200 words, how you would decide whether a difference between two groups is real: the test, its assumptions, and what you would switch to when an assumption fails.
  • Compute a 95 percent confidence interval for a difference in proportions by hand on realistic numbers, then write in one sentence what changes if the two samples are paired rather than independent.
  • Write your answer to "what does a p-value mean", check it against a definition, and delete the version that describes it as the probability the hypothesis is true.

Deliverable: A 200-word written answer and one hand-computed interval you can reproduce under pressure.

Practice prompt ↗Practice prompt ↗Practice prompt ↗
04One case, and the assumptions holding it up
  • Answer one product case aloud in 20 minutes with a recording running, then listen back with a pen and mark every claim you asserted without saying what it rested on: an assumed user behaviour, an assumed data source, an assumed baseline rate, an assumed grain.
  • Pick the three assumptions the recommendation actually depends on, write how you would check each one against data, and say which one being wrong would flip the recommendation rather than merely weaken it.
  • Write the four-step structure you used onto a card small enough to hold in working memory when you are nervous.

Deliverable: One recording, three load-bearing assumptions each with a written check, and a four-step structure card.

Practice prompt ↗Practice prompt ↗Worked solution ↗
05Your own work, timed
  • Write a 90-second version and a four-minute version of your main project, and time both out loud rather than reading them.
  • Prepare answers to the two follow-ups that always come: what you would do differently, and how you knew it worked.
  • Put one number in the first sentence and be able to say exactly where that number came from and what it excludes.

Deliverable: Two timed narratives with one defensible number in the opening line.

Practice prompt ↗Practice prompt ↗
06The one full rehearsal, in a longer weekend block
  • Run a 60-minute mock covering query work, a case and a behavioural question in a single sitting with no breaks, because sustained attention is the thing evenings have not trained.
  • Immediately afterwards, and before hearing any feedback, write the three moments you lost the thread.
  • Spend the rest of the block only on those three moments, and on nothing you merely feel shaky about.

Deliverable: Mock notes naming three failure moments with a specific fix written under each.

Practice prompt ↗Practice prompt ↗
07Taper
  • Write the 20-minute warm-up you will actually do on the morning of the interview: one query you can already write from a blank file, one metric you can define out loud, and nothing you have never seen before.
  • Re-read only your own notes from this week, and open no new material.
  • Write down the logistics: the tool you will be asked to work in, whether lookups are allowed, and the sentence you will use when you do not know something.

Deliverable: A one-page card holding the case structure, the project numbers, and the logistics.

Practice prompt ↗Practice prompt ↗Worked solution ↗

Expand any day for tasks and deliverables. Your progress is saved on this device.

A number you shipped turned out to be wrong, and someone had already acted on it. That is one of the most useful stories a data person can carry. What is being scored is how fast you noticed, who you told first, and what you changed in the process so the same class of error could not repeat quietly.

How do you prioritize your work when you have multiple stakeholders co…

medium
behavioural and stakeholder questions

How do you prioritize your work when you have multiple stakeholders competing for your time?

Approach
  1. State the situation in two sentences and spend the rest on your reasoning.
  2. Name the disagreement or constraint, and how you resolved it with evidence.
  3. Close with what you would do differently, concretely.
Follow-up
  • What did you decide not to do, and why?
  • How did you know the outcome was caused by your change?

State honestly what your cutoff change actually contributed

hard
impact attributionswap setcounterfactual

Six months ago your recommendation moved a credit cutoff, using fct_loan_application and fct_loan_performance_monthly. Since then approval rate rose four points and the 12-month vintage 90-plus rate on affected cohorts is flat. In the same window the bureau changed a score attribute, marketing shifted channel mix toward broker, and the internal funding rate moved. Your performance review asks for impact in currency terms. Give the number you would stand behind, the counterfactual it rests on, and the part of the observed movement you would not claim.

Approach
  1. Define the counterfactual before computing anything: the claim is not what happened after the change, it is what would have happened had the old cutoff scored the same applications, which means replaying the old threshold on the post-change population.
  2. Build the swap set: applications the new cutoff approves that the old one declined, applications the old one approved that the new one declines, and everyone else held out as unaffected. Only the swap groups carry your effect. Note that the swap-out group has no outcome under the new rule, because those loans were never funded, so its forgone margin must be estimated from matched pre-change approvals rather than observed.
  3. Price each swap group at months_on_book equal to 12 on the measure the cutoff was meant to move: interest and fees collected, minus net charge-offs, minus funding cost at the internal transfer rate.
  4. Strip the confounders explicitly. Cohorts affected by the bureau attribute change are either recomputed on the old attribute or excluded; channel mix is held fixed by reweighting to the pre-change mix; funding cost is charged at the rate in force each month rather than one blended average.
  5. State the residual you will not claim, with its size, and give a range rather than a point wherever cohorts have not yet reached 12 months on book.
Follow-up
  • The swap-in group is only 6 percent of applications. How does that change the way you present the number, and to whom?
  • What would you have needed to set up at launch to make this attribution clean, and why was a randomised band around the cutoff not used?

Allocate one analyst-week across three competing risk requests

medium
prioritisationdecision deadlinesstakeholder negotiation

Three requests land in the same week and you have one analyst-week. Payments wants a merchant-level decline teardown before a contract renewal in nine days. Credit wants a swap-set analysis on a cutoff change scheduled to ship in six weeks. Insurance wants accident-quarter loss ratios at 12 months development for a reserving review with no fixed date. Each sponsor believes theirs is first, and each has escalated before. Produce the allocation, the reasoning you would say out loud to all three at once, and what you explicitly drop.

Approach
  1. Score each request on the decision it unblocks rather than on effort or on how loudly it arrived: what changes if it is late, and is that change reversible.
  2. Separate deadline from value. The nine-day renewal is a hard, irreversible date with a bounded prize; the six-week cutoff has slack but a much larger downside if it ships unmeasured; the reserving number has no date but feeds external reporting, which is its own kind of hard.
  3. Hunt for the cheap partial in each: a decline teardown restricted to the top merchants by declined value usually answers the contract question at a fraction of the full cut.
  4. Sequence by hard date first, then by largest irreversible downside, and deliver the trade-off to all three sponsors in one message rather than three, so nobody negotiates privately against a version you told someone else.
  5. Name what is dropped and who now owns that consequence, in writing, so the trade-off is visible rather than silently absorbed by you.
Follow-up
  • The credit sponsor escalates to your manager. What do you change, and what do you refuse to change?
  • How would you make this allocation reproducible so the next contested week is a rule application rather than a negotiation?
  • 01

    How do you prioritize your work when you have multiple stakeholders competing for your time?

  • 02

    Six months ago your recommendation moved a credit cutoff, using fct_loan_application and fct_loan_performance_monthly. Since then approval rate rose four points and the 12-month vintage 90-plus rate on affected cohorts is flat. In the same window the bureau changed a score attribute, marketing shifted channel mix toward broker, and the internal funding rate moved. Your performance review asks for impact in currency terms. Give the number you would stand behind, the counterfactual it rests on, and the part of the observed movement you would not claim.

  • 03

    Three requests land in the same week and you have one analyst-week. Payments wants a merchant-level decline teardown before a contract renewal in nine days. Credit wants a swap-set analysis on a cutoff change scheduled to ship in six weeks. Insurance wants accident-quarter loss ratios at 12 months development for a reserving review with no fixed date. Each sponsor believes theirs is first, and each has escalated before. Produce the allocation, the reasoning you would say out loud to all three at once, and what you explicitly drop.

PracHub interview preparation framework ↗
Is this an official People interview guide?

No. It is PracHub's own research and practice material for the Data Scientist role at People. Rounds and questions reflect what candidates have reported, not a process People has published, and they change over time. Confirm the current format and scope with your recruiter.

PracHub interview research ↗
How much time should I spend preparing for the coding portion?

Dedicate at least 30-40% of your time to SQL and Python. While you don't need to be a software engineer, you must demonstrate the ability to manipulate data efficiently and write code that is clean and maintainable.

PracHub interview research ↗
Is the culture at People very academic or business-focused?

It is highly business-focused. While technical rigor is expected, the ultimate goal is always to drive measurable impact for the business. Frame your answers by connecting your technical approach to the bottom-line business value.

PracHub interview research ↗
What is the biggest differentiator for successful candidates?

The ability to explain the "why." Don't just provide the technical solution; explain why that specific model or experimental design is the right choice for the business problem at hand.

PracHub interview research ↗
Sources & methodology 3 sources ↗

Official role evidence, timestamped platform data and clearly labeled preparation advice.