A Data Scientist at Principal Financial Group is a strategic partner tasked with transforming vast amounts of financial data into actionable insights that drive global retirement and investment solutions. At Principal, data science isn't just about building models; it is about ensuring the financial security of millions of customers. You will work at the intersection of finance and technology, applying advanced analytics to solve complex problems ranging from risk assessment and fraud detection to personalized customer experiences and investment optimization.
The impact of this role is significant. Your work directly influences how Principal Financial Group manages assets, predicts market trends, and interacts with its clients. Whether you are optimizing a retirement readiness algorithm or developing predictive models for insurance underwriting, your contributions help the company maintain its competitive edge in a rapidly evolving financial landscape. You will join a collaborative environment where technical rigor is balanced with a deep commitment to ethical data use and customer-centric outcomes.
This position offers the opportunity to work on large-scale datasets within a highly regulated but innovative industry. Because Principal operates globally, the challenges you face will be diverse, requiring a blend of technical mastery, business acumen, and the ability to navigate the nuances of financial services. You are expected to be both a builder and a communicator, translating complex mathematical findings into strategies that executive leadership can trust and act upon.
Initial Screening
reportedMost candidates lose this call inside the first two minutes, during the walkthrough of their own background. The account runs chronologically, sits at the level of tools and titles, and never arrives at a decision anyone could have disagreed with. Anchor on a problem instead of a timeline: what the team could not answer, what you did about it, what happened next. Ninety seconds is enough, and stopping on time leaves room for the half of the call that belongs to you. What you ask about how work gets prioritised signals your level more reliably than the walkthrough does.
What to demonstrate
- Whether your background summary has a shape (problem, decision, consequence) or is a chronological list of tools and employers
- Whether you can account for gaps, short stints and the reason you are looking, unprompted and without hedging
- The substance of the questions you ask back, which an experienced screener reads as a level signal
How to prepare
- Time your opening walkthrough against a clock. If it runs past two minutes, compress the earliest role into a single clause and spend the recovered time on the most recent one
- Write one honest sentence for every gap or short stint visible on your resume and offer it before being asked about it
- Prepare questions about how work arrives and gets prioritised: who writes the request, how often priorities change, and what happens to an analysis after it is delivered
Digital Assessment
reportedMuch of what gets scored here happens out loud while you type. Nobody can see your reasoning inside a half-written query, so five silent minutes read as being stuck even when they are not. State the plan in plain language first: which tables, what grain you are aggregating to, and the one filter that defines the population. Then write it. The narration doubles as insurance, because a wrong plan gets caught early and cheaply while a wrong query gets caught at the end with no time left to redo it. A timed statistics section, where one exists, is a separate test with its own clock.
What to demonstrate
- Whether the query you write matches the plan you just described
- What you do with a hint, meaning whether the correction gets absorbed or the first approach gets defended
- Whether you can debug your own wrong output by reading the result set and naming which part of the query produced the anomaly
How to prepare
- Solve three problems while screen-sharing into a recording, then watch it back and mark every stretch longer than thirty seconds where you said nothing
- Practise compressing the plan into one sentence before typing, then check afterwards whether the finished query actually matched it
- Time yourself on statistics questions that carry a business reading, such as what a confidence interval does and does not claim, rather than re-reading notes without a clock
Technical Rounds
reportedA handful of shapes account for most of what gets asked in this format: a ranking or deduplication inside groups, a running or rolling total, a period-over-period comparison, and a cohort tracked forward over time. Recognising the shape quickly is most of the speed here; deriving it from scratch while a clock runs is where the time goes. Know that a window function keeps every row while a GROUP BY collapses them, and know which one the question needs. If the exercise is in Python instead of SQL, the same shapes arrive as groupby with transform, shift and merge, and the same grain mistakes are available.
What to demonstrate
- Whether you reach the right construct without a detour, such as ROW_NUMBER over a partition to deduplicate instead of a self-join against a MAX subquery
- Whether you know what your window frame actually is, since adding ORDER BY inside OVER changes the default frame and silently changes a running total
- Whether the thing runs. A near-miss that throws an error scores below a plainer query that returns the right rows.
How to prepare
- Write each of the four shapes once from memory against a small schema and keep the working version somewhere you will reread it: dedupe with ROW_NUMBER, a running total, a month-over-month change with LAG, and a retention table
- Compute one running total twice on data with tied timestamps, once on the default frame and once with ROWS BETWEEN UNBOUNDED PRECEDING AND CURRENT ROW, and look at where the two disagree
- If Python is on the table, rebuild the dedupe and the running total with groupby and cumsum, then assert the two implementations return identical rows
Behavioral Interview
reportedMost of the weight in this round sits on the disagreement questions. Data work routinely produces an answer someone senior did not want, and the interviewer is trying to learn what you do in that hour. Both failure modes are common: folding as soon as a director pushes back, and treating the pushback as ignorance to be corrected with a better chart. A strong answer usually contains a specific thing the other person knew that you did not, and describes how you found out whether it changed the conclusion.
What to demonstrate
- Whether you can state the other side's argument accurately before you explain why you disagreed
- What you treated as evidence during the disagreement, such as a rerun under their assumption or a holdout check, rather than persuasion technique
- Whether you distinguish being overruled from being wrong, and can give an example of each
How to prepare
- Write out one disagreement where you turned out to be wrong, and say what in the data misled you. Candidates prepare the story where they were right, and the follow-up asks for the other one.
- For your main disagreement story, be ready to say what result would have made you drop your position. If no such result exists, you were not arguing from the data.
- Practise stating the opposing position out loud in one sentence the stakeholder would accept, then continue the story.
PracHub editorial advice for the preparation topics above.
Reading the most recent months of fraud and dispute rates as final
Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, and several reason codes run considerably longer, so the disputes belonging to a recent transaction month have simply not been filed yet. Any chart attributed by transaction date therefore slopes down at the right edge regardless of what is happening. The fix is to report only matured cohorts, or to apply development factors estimated from completed months and to show the estimate as an estimate.
Counting authorizations instead of weighting them, and summing amounts across currencies
Declines skew toward high-value, cross-border and card-not-present transactions, so an unweighted approval rate can sit flat while approved value falls. Merchant retry logic also turns one declined purchase into several rows, inflating the denominator by an amount that varies by merchant and by decline reason. Amounts are held in the minor unit of the transaction currency and that unit is not always two decimals, since some currencies have none and some have three, so summing amount_minor across currencies produces a figure with no interpretation at all.
Reporting a mean for a heavy-tailed metric without saying what it hides
For spend, session length or items per order, a small fraction of units carries most of the total, so the mean has a wide standard error and one account can move it. Fix the handling before you see the result: cap or winsorise at a pre-declared percentile, and report the median or the share above a threshold next to the mean. Capping changes the estimand, so say which question the capped number answers, and check how much of any difference comes from the top 0.1 percent of units.
Solving silently instead of narrating the reasoning
Say which branch you are taking and why you chose it over the alternative, for example checking the denominator first because it changes what the comparison means. A correct answer that arrives with no visible path scores below a rigorous one that needed a hint.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
Explain the difference between L1 and L2 regularization.
Explain the difference between L1 and L2 regularization.
Approach
- Sanity-check the answer against a simple bound or a simulated case.
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
- Translate the result into the decision it informs, in one plain sentence.
Follow-up
- How would you explain this result to someone who does not know statistics?
- Which assumption here is most likely to be violated in practice?
Describe the purpose of a confusion matrix and explain its components.
Describe the purpose of a confusion matrix and explain its components.
Approach
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
- Translate the result into the decision it informs, in one plain sentence.
- Sanity-check the answer against a simple bound or a simulated case.
Follow-up
- Which assumption here is most likely to be violated in practice?
- What sample size would you need to detect an effect half this size?
How would you build a model to predict customer churn for a retirement…
How would you build a model to predict customer churn for a retirement savings product?
Approach
- Frame the prediction: the label, the moment of prediction, and the action it triggers.
- Say how the offline result would be validated online before it is trusted.
- Pick an evaluation metric that matches the cost of each error type, not a default.
Follow-up
- What would you monitor after launch to know the model is still valid?
- How would you choose the decision threshold, and who owns that choice?
What are the assumptions of linear regression, and how do you check th…
What are the assumptions of linear regression, and how do you check them?
Approach
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Check what information would not exist at prediction time, and exclude it.
- Say how the offline result would be validated online before it is trusted.
Follow-up
- Where could label leakage enter this setup?
- How would you choose the decision threshold, and who owns that choice?
Simulate false alarms in a merchant chargeback monitoring rule
Baseline matured first-chargeback rate is 12 per 10,000 settled transactions. A monitoring rule alerts when a merchant's observed monthly rate exceeds twice baseline. For monthly settled transaction counts of 500, 2,000, 10,000 and 50,000, simulate the false-alarm probability per merchant-month under the baseline, and the power to detect a merchant whose true rate is 30 per 10,000. Then, for a portfolio of 4,000 merchants split 60, 25, 10 and 5 percent across those four counts, give the expected number of false alarms per month.
Approach
- Recognise the rule is a threshold on an integer count, not on a continuous rate. At n = 500, twice baseline is 24 per 10,000, so the first observable value above it is 2 chargebacks, or 40 per 10,000. Derive the trigger count for every n before simulating anything.
- Draw binomial counts with numpy at p = 0.0012 and take the share at or above the trigger for the false-alarm rate, then repeat at p = 0.0030 for power. Use at least 200,000 draws per cell so a probability near 0.001 has a usable standard error.
- Cross-check every simulated cell against the Poisson approximation with lambda = n*p, which is tight here because p is tiny. A mismatch almost always means the trigger count is off by one.
- Weight the per-merchant false-alarm probabilities by the portfolio mix, and report the share of expected alerts contributed by each size band rather than only the total.
- Close on the operating consequence: a fixed multiplicative threshold is not a constant false-alarm rate across merchant sizes, so either the threshold scales with n or small merchants need a minimum volume before the rule applies.
Worked solution 30 min
- For each n, compute trigger = floor(2 * 0.0012 * n) + 1 and print the four values before simulating.
- Simulate 200,000 binomial draws per n at p = 0.0012 and take the share at or above the trigger.
- Repeat at p = 0.0030 and record power for the same triggers.
- Compute the Poisson tail 1 - CDF(trigger - 1, lambda = n*p) for both p values and confirm agreement within Monte Carlo error.
- Multiply the false-alarm probabilities by 2400, 1000, 400 and 200 merchants and sum.
Follow-up
- How would you set a threshold that holds the false-alarm rate roughly constant across merchant size?
- The rule reads the transaction month, but disputes arrive for up to 120 days afterwards. What does that do to the alert and how would you fix it?
- What does a month of these false alarms cost, and how would you decide whether it is worth paying?
Collapse merchant retry chains before measuring authorization approval
Merchant retry logic turns one declined purchase into several rows in fct_payment_authorization. Collapse attempts into chains: inside a partition of (card_token_id, merchant_id, amount_minor), consecutive rows whose requested_at gap is 15 minutes or less belong to the same chain. Return one row per chain with chain_started_at, attempt_count, amount_minor, channel, and chain_outcome set to 'approved' when any attempt in the chain was approved. Then report a 7-day rolling dollar-weighted approval rate by channel over chains rather than attempts. Exclude is_reversal rows.
Approach
- In a CTE, take LAG(requested_at) OVER (PARTITION BY card_token_id, merchant_id, amount_minor ORDER BY requested_at) and set is_new_chain when the previous value is null or the gap exceeds 15 minutes.
- Turn the flag into a chain identifier with SUM(is_new_chain::int) OVER (same partition, same order, rows unbounded preceding to current row), which is the standard gaps-and-islands construction.
- Aggregate to one row per chain: MIN(requested_at), COUNT(*), and BOOL_OR(auth_result = 'approved') as the chain outcome, because the purchase succeeded if any attempt in the chain did.
- Roll the chains to a daily grain per channel, then apply the rolling window as PARTITION BY channel ORDER BY chain_date RANGE BETWEEN INTERVAL '6 days' PRECEDING AND CURRENT ROW. An interval-offset RANGE frame is value-based: it admits every row in the partition whose chain_date falls in the closed window [D - 6 days, D], so a channel with no chains on some dates still gets the right seven-day sums — sparsity is exactly what this construct tolerates. ROWS BETWEEN 6 PRECEDING AND CURRENT ROW is the one that needs a dense grain, because it counts rows and on a sparse grain reaches back further than seven days.
- Left-join a dense date spine only if the output needs a row on days with no chains. That is a presentation requirement, not a correctness one, and it leaves every rolling sum unchanged. The RANGE frame's preconditions are that chain_date is a date or timestamp (an interval offset needs an ordering column it can be added to) and that the aggregation left one row per (channel, chain_date).
- Divide approved chain value by total chain value inside the rolling frame, never the average of daily rates, since averaging rates weights a quiet day the same as a heavy one.
Worked solution 40 min
- CTE 1: filter out is_reversal rows, then compute prev_requested_at with LAG and the is_new_chain flag.
- CTE 2: build chain_id with a running SUM of the flag over the same partition and order.
- CTE 3: group by partition keys plus chain_id to emit chain_started_at, attempt_count, amount_minor, channel and chain_outcome.
- CTE 4: aggregate chains to (chain_date, channel) with approved value and total value. Add the date spine here only if the report must show empty days.
- Final SELECT: two rolling SUMs over PARTITION BY channel ORDER BY chain_date RANGE BETWEEN INTERVAL '6 days' PRECEDING AND CURRENT ROW, divided at the end.
Follow-up
- This definition chains off the previous attempt, so a chain can span an hour if attempts arrive every 14 minutes. When is that right, and when would you anchor the window to the first attempt instead?
- Two genuine purchases of the same amount at the same merchant, four minutes apart, collapse into one chain. How large is that error and how would you bound it?
- A channel goes dark for three days mid-window. Which of the two frame types would silently widen, and what would the resulting rate look like?
- What changes if the merchant retries with a slightly different amount to dodge a velocity rule?
Customers with no credit application, avoiding the NOT IN trap
Count current customers who have never submitted a credit application, broken out by segment. dim_customer is a slowly changing dimension type 2, so restrict to is_current = true, kyc_status = 'verified' and closed_at null. In fct_loan_application, customer_id is null for applicants who were not customers when they applied. Write the anti-join, return segment and customer_count, and state in one line what NOT IN (SELECT customer_id FROM fct_loan_application) returns against this table and why.
Approach
- Pin the dimension to one row per customer first: is_current = true already guarantees that, but say so out loud, because forgetting it multiplies every count by the number of attribute versions a customer has accumulated.
- Write the anti-join as NOT EXISTS with a correlated predicate on customer_id, which evaluates per row and is unaffected by nulls anywhere in the applications table.
- Name the failure explicitly: NOT IN against a nullable column compares each candidate to a set containing NULL, the comparison yields UNKNOWN rather than TRUE, and the whole predicate is therefore never satisfied, so the query returns zero rows.
- If NOT IN is required for some reason, add WHERE customer_id IS NOT NULL inside the subquery, which restores the intended semantics, and note that a LEFT JOIN with an IS NULL filter is equally safe.
- Group by segment and sanity-check the total against the unfiltered current-customer count minus the count of distinct applying customers.
Follow-up
- Rewrite it as a LEFT JOIN with IS NULL and say when you would prefer that form to NOT EXISTS.
- How does the answer change if you want customers who never applied as of a historical date rather than today?
- The applications table has 40,000 rows with a null customer_id. What are those rows, and are they a data quality problem or a product fact?
How do you measure the success of a recommendation engine?
How do you measure the success of a recommendation engine?
Approach
- Fix the population and the time window before naming any metric.
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- Which segment would you cut first, and what would that rule out?
- How would you detect that the metric is being gamed rather than genuinely improving?
How do you stay updated with the latest trends and technologies in dat…
How do you stay updated with the latest trends and technologies in data science?
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
If you were given a dataset with 500 features, how would you go about …
If you were given a dataset with 500 features, how would you go about feature selection?
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Restate the decision this analysis has to support, and who acts on the answer.
- Name one primary metric, then the guardrail that stops it being gamed.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
Price a false decline when the label does not exist
Your expected-cost threshold needs a figure for what a false decline costs beyond the margin on the blocked transaction. fct_payment_authorization records the decline, nothing records what the customer did next elsewhere, and declined transactions never produce a fraud outcome, so neither side of the error is directly observable. Propose the measurement: the proxy you would build from the tables you have, the design that yields an unbiased estimate for at least part of the score range, the bias in each, and the single sentence you would attach to the number when it reaches a pricing decision.
Approach
- Write down what is unobservable and why. The counterfactual spend of a customer who was not declined, and the fraud label on any transaction the rule blocked, are both missing because of the decision itself. Missingness that depends on the decision is not fixed by matching on observed covariates.
- Build the observational proxy anyway and be specific. For customers receiving a first risk-rule decline in a window, compare settled volume and active status over the following 30 and 90 days against customers matched on pre-period settled volume, tenure, segment and channel mix who attempted a comparable transaction and were approved. The bias runs one way: matching conditions on having attempted something that scored near the cutoff, and part of the declined group are genuine fraudsters whose disappearance is a saving rather than a loss, so the estimate overstates the damage.
- Buy one unbiased local estimate. Hold a small random share of authorizations inside a defined risk_score band out of the decline rule and approve them, sizing the sample in advance from the expected fraud rate in that band so the cost of the experiment is known before it runs. The result is unbiased for that band only, and it is simultaneously the only source of fraud labels in the declined region.
- Bound the extrapolation instead of hiding it. Run the holdout in two or three adjacent bands and report the spread. If the effect is flat across bands a constant is defensible; if it is steep, quote band-specific figures and decline to supply a single number.
- Handle the window. Attrition after a decline can resolve over months, so a 90-day window truncates it and the randomised estimate is a lower bound on long-run damage at the same time as the observational version is an upper bound. Stating both directions is what makes the number safe to use.
- Write the sentence that travels with the number: what it is (an estimate from a randomised holdout in one score band over a 90-day window), what it is not (a measurement anywhere else on the score range), and which way it is likely to be wrong.
Worked solution 40 min
- Define the decline cohort and the matched comparison cohort precisely, including matching variables and the pre-period window, and produce the 30-day and 90-day settled-volume difference.
- Decompose the declined cohort into customers who never transact again and customers who transact less, since fraudsters concentrate in the first group and that split tells you how much of the estimate is contamination.
- Write the holdout design: score band, sample share, expected fraud rate in band, expected cost of running it, and the run length needed to detect an effect large enough to change the cutoff.
- Recompute p* = C_FP / (C_FP + C_FN) at the top and bottom of your estimated cost range and state whether the range changes the cutoff you would set.
- Write the one-sentence caveat that will be quoted alongside the number in the pricing decision.
Follow-up
- Compliance and finance both object to deliberately approving transactions you believe are fraudulent. What is your answer, and how do you size the holdout?
- Your interval spans the decision boundary. What do you recommend?
- How would you detect that this number has gone stale?
A single day of settled volume comes in thirty percent low
Yesterday's settled volume is 30 percent below the same weekday across the previous eight weeks, while authorization counts and approved counts for the day look normal. You have fct_payment_authorization with requested_at, captured_at, captured_amount_minor, settled_at, settlement_amount_minor, settlement_currency, created_at and updated_at, plus warehouse load metadata. Decide within the hour whether this is a real drop or a load problem, and say what you would post to the on-call channel in either case.
Approach
- Check the data before the business. Compare max(updated_at) and row counts per load partition for the affected day against the prior eight same weekdays; a truncated load usually shows as a count deficit confined to a specific hour range.
- Measure null rates per column by requested_at date. Authorization fields present while settled_at and settlement_amount_minor are null points at the settlement feed; a uniform deficit across all columns points at ingestion.
- Separate late arrival from loss. Settlement lands after authorization by design, so re-measure the same day 24 and 48 hours later. A deficit that closes on the next load is lag, not a drop.
- Reconcile against the independent source: tie the day's settled total to the settlement ledger or acquirer file. If the ledger has the money and the warehouse does not, the business number was never wrong.
- Only after those four steps consider a business explanation, and then only if a segment cut produces a coherent story rather than a flat haircut spread evenly across every merchant and channel.
- Close by splitting the alert: a freshness and completeness check on the settlement feed, separate from the volume alert, so the next occurrence is classified automatically.
Follow-up
- How would you make the daily volume alert immune to settlement lag without also hiding a genuine drop?
- What is the right way to restate a published number after a backfill lands?
- Which check catches a partial load that is uniform across the day rather than concentrated in one window?
Roughly 90 minutes a night on weekdays with one longer weekend block. The plan deliberately cuts scope rather than compressing everything, on the assumption that finishing one thing a night beats half-starting four.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Fix the scope and set a baseline
- Read the role description and write the three things the loop will almost certainly test, then write an explicit not-doing list for everything else and keep it visible all week.
- Take one 20-minute SQL prompt and one 10-minute metric question cold, and write the single sentence that says what blocked each attempt, since that sentence is what decides which two topics get the most evenings.
- Set the week's one rule: one problem finished to completion every night, including the night you only have 40 minutes.
Deliverable: A one-page scope with an explicit not-doing list and two cold attempts, each carrying one sentence on what blocked it.
Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗02One query pattern, written three times
- Choose the single pattern most likely to appear (a cohort retention grid, or a funnel counted by user) and write it three times from a blank file rather than editing the previous attempt.
- On the third attempt, write the grain of every CTE as a comment before writing its body.
- Stop at 90 minutes even if the third version is imperfect, and write the one thing you would fix with another hour.
Deliverable: Three independent versions of the same query plus a note on what changed between them.
Practice prompt ↗Practice prompt ↗03Only the statistics you will be asked to defend
- Write, in under 200 words, how you would decide whether a difference between two groups is real: the test, its assumptions, and what you would switch to when an assumption fails.
- Compute a 95 percent confidence interval for a difference in proportions by hand on realistic numbers, then write in one sentence what changes if the two samples are paired rather than independent.
- Write your answer to "what does a p-value mean", check it against a definition, and delete the version that describes it as the probability the hypothesis is true.
Deliverable: A 200-word written answer and one hand-computed interval you can reproduce under pressure.
Practice prompt ↗Practice prompt ↗04One case, and the assumptions holding it up
- Answer one product case aloud in 20 minutes with a recording running, then listen back with a pen and mark every claim you asserted without saying what it rested on: an assumed user behaviour, an assumed data source, an assumed baseline rate, an assumed grain.
- Pick the three assumptions the recommendation actually depends on, write how you would check each one against data, and say which one being wrong would flip the recommendation rather than merely weaken it.
- Write the four-step structure you used onto a card small enough to hold in working memory when you are nervous.
Deliverable: One recording, three load-bearing assumptions each with a written check, and a four-step structure card.
Practice prompt ↗Practice prompt ↗Worked solution ↗05Your own work, timed
- Write a 90-second version and a four-minute version of your main project, and time both out loud rather than reading them.
- Prepare answers to the two follow-ups that always come: what you would do differently, and how you knew it worked.
- Put one number in the first sentence and be able to say exactly where that number came from and what it excludes.
Deliverable: Two timed narratives with one defensible number in the opening line.
Practice prompt ↗Practice prompt ↗06The one full rehearsal, in a longer weekend block
- Run a 60-minute mock covering query work, a case and a behavioural question in a single sitting with no breaks, because sustained attention is the thing evenings have not trained.
- Immediately afterwards, and before hearing any feedback, write the three moments you lost the thread.
- Spend the rest of the block only on those three moments, and on nothing you merely feel shaky about.
Deliverable: Mock notes naming three failure moments with a specific fix written under each.
Practice prompt ↗Practice prompt ↗07Taper
- Write the 20-minute warm-up you will actually do on the morning of the interview: one query you can already write from a blank file, one metric you can define out loud, and nothing you have never seen before.
- Re-read only your own notes from this week, and open no new material.
- Write down the logistics: the tool you will be asked to work in, whether lookups are allowed, and the sentence you will use when you do not know something.
Deliverable: A one-page card holding the case structure, the project numbers, and the logistics.
Practice prompt ↗Practice prompt ↗Worked solution ↗Expand any day for tasks and deliverables. Your progress is saved on this device.
Interviewers here are not checking whether you can describe a project. They want the decision you made, why you made it under the information you had, and what changed afterwards that someone else could measure. A story that ends at 'I built a model' has no ending. Say what the model caused, or what you stopped doing because of it.
Tell me about a time you failed on a project. What did you learn?
Tell me about a time you failed on a project. What did you learn?
Approach
- Quantify the outcome, including what you would not claim credit for.
- Pick a story where you drove the decision, not one where you observed it.
- Close with what you would do differently, concretely.
Follow-up
- What would you do differently if you ran that project again?
- What did you decide not to do, and why?
Recommend a decision whose true outcome matures a year later
An underwriting rule change must be decided in six weeks. Its real outcome, the vintage 90-plus rate at months_on_book 12 in fct_loan_performance_monthly, matures in a year. The executive wants a yes or no, not a range. Randomising the credit decision across the whole population is not available. Name the leading indicator you would accept, state its bias and the direction of that bias, define the decision rule and stopping condition before any rollout starts, and say what reading would make you recommend reversing the change.
Approach
- Fix the readout before the rollout, because a readout chosen after the data arrives is a story rather than a decision rule: indicator, window, threshold and reversal condition all go in writing first.
- Choose the leading indicator on its measured relationship to the matured outcome in historical vintages rather than on availability. Early delinquency, typically the share reaching dpd_1_29 or missing a first scheduled payment by months_on_book 3, is the usual candidate, and you quantify how well it predicted the 12-month rate across past cohorts.
- State the bias and its direction plainly: early delinquency under-represents default that emerges later and is contaminated by servicing and payment-date effects, so treat it as a floor on risk rather than an estimate of it.
- Buy identification where full randomisation is unavailable: a narrow randomised approval band around the cutoff, or a staged rollout by channel or region read as a difference-in-differences, with the parallel-trends assumption stated and checked in the pre-period rather than assumed.
- Give the executive the binary they asked for with the trigger attached in the same sentence: yes, conditional on the month-3 indicator staying inside a stated band, with an automatic hold if it breaches.
Follow-up
- How would you validate that the month-3 indicator predicts the 12-month outcome, and what evidence would invalidate it mid-rollout?
- Compliance refuses a randomised band. What is your next-best identification strategy, and what precision do you lose by taking it?
Disagree with a product manager over an approval-rate target
A product manager proposes a quarterly goal of raising card authorization approval rate by 150 basis points, measured as approved authorizations divided by all authorizations in fct_payment_authorization. You believe that metric can be hit with no customer benefit, because merchant retry chains, zero-amount verification authorizations, incremental authorizations and reversals all sit in the denominator, and declines skew toward high-value cross-border ecommerce. You support the underlying goal. In one working session, change the metric without killing the initiative, and name the guardrail you would accept.
Approach
- Separate the goal from the metric out loud and agree with the goal first, so the disagreement stays narrow and technical rather than becoming positional.
- Demonstrate the failure rather than asserting it: compute the proposed metric and the dollar-weighted collapsed version over the same recent window, and find a period where they moved in opposite directions.
- Propose the replacement precisely: sum of approved amount_minor over sum of attempted amount_minor, after collapsing retries to one attempt per card_token_id, merchant_id and amount_minor within a 15-minute window, excluding is_reversal rows and zero-amount verifications, with everything converted to one reporting currency before summing.
- Attach the guardrail that makes the target honest: matured first-chargeback rate and net fraud loss in basis points of settled volume, read only on transaction months carrying at least 120 days of maturity.
- Give the product manager something back: the replacement metric cuts cleanly by channel and issuer_country, which makes a roadmap of merchant-specific and authentication fixes legible in a way the blended rate never was.
Follow-up
- How do you identify a retry chain when the merchant varies the amount slightly between attempts?
- The product manager wants a weekly read on the guardrail. What is the earliest defensible signal, and how do you label it?
- 01
Tell me about a time you failed on a project. What did you learn?
- 02
An underwriting rule change must be decided in six weeks. Its real outcome, the vintage 90-plus rate at months_on_book 12 in fct_loan_performance_monthly, matures in a year. The executive wants a yes or no, not a range. Randomising the credit decision across the whole population is not available. Name the leading indicator you would accept, state its bias and the direction of that bias, define the decision rule and stopping condition before any rollout starts, and say what reading would make you recommend reversing the change.
- 03
A product manager proposes a quarterly goal of raising card authorization approval rate by 150 basis points, measured as approved authorizations divided by all authorizations in fct_payment_authorization. You believe that metric can be hit with no customer benefit, because merchant retry chains, zero-amount verification authorizations, incremental authorizations and reversals all sit in the denominator, and declines skew toward high-value cross-border ecommerce. You support the underlying goal. In one working session, change the metric without killing the initiative, and name the guardrail you would accept.
Is this an official Principal Financial Group interview guide?
No. It is PracHub's own research and practice material for the Data Scientist role at Principal Financial Group. Rounds and questions reflect what candidates have reported, not a process Principal Financial Group has published, and they change over time. Confirm the current format and scope with your recruiter.
PracHub interview research ↗How difficult is the Data Scientist interview at Principal Financial Group?
The interview difficulty is generally rated as average to difficult. While the atmosphere is supportive, the technical expectations are high, particularly regarding statistical fundamentals and the ability to explain model logic clearly.
PracHub interview research ↗What is the typical timeline from the first screen to an offer?
The process usually takes between 3 to 6 weeks. This can vary depending on the specific team's urgency and the number of candidates in the pipeline.
PracHub interview research ↗Does Principal Financial Group allow for remote or hybrid work?
Principal has adopted a flexible work model for many of its tech and data roles. Most positions are hybrid, requiring some time in an office (such as the Des Moines headquarters), but specific arrangements depend on the team and the seniority of the role.
PracHub interview research ↗What makes a candidate stand out in the interview?
Successful candidates are those who demonstrate business empathy. This means not just building an accurate model, but understanding how that model helps a customer retire with dignity or helps the company manage risk more effectively.
PracHub interview research ↗Sources & methodology 3 sources ↗
No official company page is cited. Rounds and questions come from candidate reports and PracHub editorial material; each source shows the date it was read.
- 01PracHub interview research ↗
PracHub editorial research into this company and role, maintained with this guide. Candidate-reported, not an employer publication.
PracHub page · Accessed 2026-09-22 - 02PracHub Data Scientist practice ↗
Cross-company practice questions for this role.
PracHub page · Accessed 2026-09-22 - 03PracHub interview preparation framework ↗
The framework the preparation plan follows.
PracHub page · Accessed 2026-09-22