As a Data Scientist at Publicis Groupe, you sit at the powerful intersection of data, technology, creativity, and strategy. You will work within network agencies like Digitas to build industry-leading analytical solutions that fuel strategic growth for some of the world's leading brands. Your work transforms complex marketing challenges, customer experience optimization goals, and cross-channel media data into actionable, measurable business outcomes.
Your day-to-day impact revolves around deploying advanced statistical methods, machine learning models, and robust experimental design to solve both familiar and novel data problems at scale. Whether you are building attribution models, designing incrementality tests, or developing customer segmentation strategies, your insights directly shape how major global brands connect with human networks. You will collaborate closely with cross-functional teams spanning engineering, media, creative, and business leadership to deliver trustworthy, high-impact analytical products.
Expect a fast-paced, collaborative environment where intellectual curiosity and comfort with ambiguity are essential. values fearless, inventive problem-solvers who can translate abstract business questions into rigorous analytical frameworks. If you thrive on turning raw data into game-changing commercial strategies while championing a culture of diverse perspectives, this role offers an exceptional platform for your career growth.
Recruiter Screen
reportedData Scientist covers at least four different jobs: experimentation, product analytics, causal work on observational data, and applied modelling that ships into a system. A screening call is the cheapest place to find out which of them is being hired for, and doing that diagnosis openly reads as senior rather than fussy. Ask what the last few pieces of work on the team actually were, and roughly how a week splits between querying, modelling and stakeholder time. Then say which parts of that you have done and which you have not. Claiming the whole range is the fastest way to be caught one round later.
What to demonstrate
- Whether you can distinguish the flavours of the role and locate your own experience inside one of them honestly
- Whether you name what you have not done instead of stretching to cover every line of the posting
- Whether your hard constraints (notice period, location, work authorisation, level) surface now rather than at offer stage
How to prepare
- Map the last two years of your time into rough percentages across query writing, experiment design, modelling and stakeholder work, so a question about scope has a real answer
- Mark every responsibility in the posting as done, adjacent or new, and prepare one sentence for each adjacent item naming the closest thing you have actually built
- Decide which logistics are non-negotiable before the call so you can state them in one sentence rather than negotiating live
Technical Evaluations
reportedBefore anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.
What to demonstrate
- Whether an ambiguous term becomes a specific column and filter before any computation happens
- Whether you read the schema for keys and cardinality rather than only for column names
- Whether the result answers the question at the grain it was asked at, per user or per session or per day
How to prepare
- Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
- On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
- Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over
Take-Home Assessment
reportedA take-home is graded as an argument, not as a notebook. Somebody reads the submission without you in the room, so every choice has to survive on the page: why the question was framed this way, and what was deliberately left out. The gap between a strong and a weak submission is almost never model quality. It is whether the writeup names the specific question it answers and commits to a recommendation, including what evidence would overturn it. A high-accuracy model attached to no conclusion reads as effort that stopped before the decision.
What to demonstrate
- Whether the question you answered is stated outright, and whether it is the question the prompt posed rather than an easier neighbour of it
- Whether the recommendation is specific enough to act on, with the uncertainty attached to it instead of parked in a caveats section at the end
- Whether analytical choices such as the metric definition, the population filter and the time window are justified in the prose, not merely visible in code
How to prepare
- Take a dataset you have already worked with, write the one-paragraph conclusion first, then check whether the analysis you were planning actually supports it and cut whatever does not
- Practise stating a metric in one sentence that fixes the population, the time window and the denominator, then confirm your query computes exactly that sentence and nothing adjacent to it
- Hand a draft to someone outside the problem and ask them to tell you back what you recommended and why; anything they cannot recover is not on the page yet
Collaborative Code Review
reportedBecause the format is not fixed, prepare the reasoning rather than the ritual. Nearly every version of this round draws on the same underlying material: a design you can defend, a metric you can define exactly, an analysis whose assumptions you can state out loud. Only the wrapper changes, whether that is a take-home, a live case, a deep dive on past work, or a rough estimate on a whiteboard. Answers rehearsed to fit one shape stall the moment the shape differs. Practise naming the assumption behind a number, then saying how much the conclusion moves if that assumption is wrong.
What to demonstrate
- Whether your justification for a method survives the question 'why not the simpler thing', including when the simpler thing would have worked
- Precision under pressure: what exactly counts as an active user, a conversion or a success, over what window, with what exclusions
- Whether you carry an argument through to a recommendation instead of stopping at a list of tradeoffs
How to prepare
- For each project you plan to mention, write the metric definition in one sentence: numerator, denominator, time window, exclusions. Say it out loud once, because vagueness shows up in speech before it shows up on paper.
- Rehearse the same project at three lengths: two minutes, ten minutes, and a deep dive on one technical decision. Cutting live is harder than it sounds.
- For your headline result, write down what would have had to be true for it to be wrong, and how you ruled that out.
Project Deep Dive
reportedRounds outside the standard loop often open with something deliberately under-specified: a loose business problem, an open question about a product area, a dataset described in one sentence. The common failure is surveying, listing six plausible approaches and committing to none of them. The thing that separates a strong answer is scoping out loud. State what you are treating as the goal, name the metric you would move, say what you are choosing not to do and why, then take one path through to an actual answer. An interviewer can follow you down a narrow path. Nobody can grade a menu.
What to demonstrate
- Whether you turn an ambiguous prompt into a stated question with a measurable outcome before doing any work
- The judgement visible in what you cut, and whether you say why you cut it rather than silently dropping it
- Whether you land on a concrete recommendation with its caveat attached, rather than an unranked set of options
How to prepare
- Take three vague prompts, such as 'is this feature working', 'why did retention drop', and 'should we expand into a new segment'. For each, write one sentence of goal, one primary metric with its window, and two things you are explicitly not doing.
- Practise giving the recommendation first and the reasoning second, in five minutes. Loosely defined rounds are usually time-boxed, and an answer that arrives last often does not arrive.
- Keep a running assumption list as you talk, on paper or in the shared doc, so the interviewer can challenge one assumption instead of your whole answer.
PracHub editorial advice for the preparation topics above.
Watching an experiment daily and stopping when it crosses significance
A fixed-sample test controls type I error at one pre-declared look. Checking repeatedly and stopping at the first p < 0.05 inflates the false positive rate to roughly 0.15 to 0.20 for ten looks, and it rises further with more frequent checks, because the p-value takes a random walk that will eventually dip below the threshold under the null. The usual defences are a fixed horizon declared before launch, group-sequential boundaries such as O'Brien-Fleming that spend alpha across a planned number of looks, or always-valid confidence sequences that are correct under continuous monitoring. Compounding it, the effect size reported conditional on having crossed the threshold is biased away from zero, and the bias is larger the lower the power was, so an underpowered test that 'won' typically overstates the lift it found.
Comparing cohort retention curves of different maturities, or building the curve from users who are still present
A cohort four weeks old has no week-8 value, so an average taken across cohorts silently drops young cohorts from the later columns and keeps them in the earlier ones. The curve then bends upward at the tail, and the reading that 'retention is improving over time' is an artefact of which cohorts survived to be measured. The same error appears in the denominator when retention is computed over users active in the current period rather than over the full original cohort, which conditions on survival and guarantees a flattering number. The fix is a triangle: fix the cohort at signup, bound every window on both sides, and only compare cells where every cohort has had the full elapsed time, publishing the rest as blank rather than as a partial average.
Treating a non-significant result as proof of no effect
Say whether the confidence interval excludes the effect sizes you would have cared about. If it does not, the honest reading is that the test was underpowered, so report the minimum detectable effect the design could have found and what sample size would resolve it.
Dropping rows with missing values without naming the mechanism
Say whether the values are missing at random, missing by a known process, or missing in a way that depends on the outcome, and handle them accordingly. Deleting incomplete rows silently redefines the population whenever missingness correlates with what you are measuring.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
Explain the role of p-values and confidence intervals to a non-technic…
Explain the role of p-values and confidence intervals to a non-technical marketing stakeholder.
Approach
- Write down the assumption the method needs before you use the method.
- Quantify uncertainty explicitly rather than reporting a point estimate alone.
- Say what the estimate is of, and over what population it generalises.
Follow-up
- What sample size would you need to detect an effect half this size?
- How would you explain this result to someone who does not know statistics?
Can you walk me through your process for selecting features and evalua…
Can you walk me through your process for selecting features and evaluating performance for a churn prediction model?
Approach
- Check what information would not exist at prediction time, and exclude it.
- Pick an evaluation metric that matches the cost of each error type, not a default.
- Set a baseline first, so any model has something honest to beat.
Follow-up
- Where could label leakage enter this setup?
- How would you choose the decision threshold, and who owns that choice?
Audit a one-day event extract for structural defects
You receive a one-day extract of fct_event as a DataFrame with event_id, occurred_at_utc, received_at_utc, visitor_id, user_id, account_id, event_name, is_bot_flagged and surface. Write a function returning one row per data-quality rule with the rule name, the failing row count and the failing share of the extract. Cover at minimum: duplicate event_id, received_at_utc earlier than occurred_at_utc, occurred_at_utc later than the extract's maximum received_at_utc, account_id present while user_id is NULL, and rows whose occurred_at date differs from their received_at date. Do not drop rows; report only.
Approach
- Compute the extract's own reference clock first: max(received_at_utc). Wall-clock now() is wrong here because the extract may be replayed days later, which would turn every row into a future-dated failure.
- Express each rule as a boolean Series over the same index so the checks compose, then aggregate with .sum() and divide by len(df). Building a list of (name, mask) pairs keeps the rule set extensible and keeps one code path for counting.
- For the duplicate rule, decide and state the convention: df.duplicated('event_id', keep=False).sum() counts every member of a duplicated group, df.duplicated('event_id').sum() counts only the surplus copies. Either is defensible; an unstated choice is not. The rest of this item assumes keep=False.
- Treat received_at < occurred_at as clock skew, not corruption: occurred_at is client-supplied. Separate it from the date-mismatch rule, which is the one that actually breaks a daily metric keyed on occurred_at.
- Know which rules imply which before you read the counts. A row whose occurred_at exceeds max(received_at_utc) has its own received_at no later than that maximum, so it is necessarily a clock-skew row as well: the future-dated mask is a subset of the skew mask, always. Neither is a subset of the date-mismatch mask, because skew of a few minutes inside one UTC date mismatches nothing.
- Return a tidy DataFrame sorted by failing_share descending, and add a boolean column saying whether the rule should block publication, so the output is a decision rather than a list of numbers.
Worked solution 20 min
- Parse both timestamp columns with utc=True and assert the dtype, since a silently-object column makes every comparison string-wise and wrong.
- Set ref = df['received_at_utc'].max() and build the five masks against it.
- Assemble results as pd.DataFrame(rows) with columns rule, failing_rows, failing_share, blocks_publication.
- Keep the masks addressable (a dict of name to Series) rather than only their sums, so the overlap between rules can be asserted rather than assumed.
- Verify the function is pure: assert the input frame's shape is unchanged after the call.
Follow-up
- The date-mismatch count is 2.1 percent on this extract. What late-arrival rule would you write for a daily metric, and how many days would you hold the number open?
- Duplicate event_id values appear only on the 'core_action_completed' event. What upstream cause would you check before deduplicating?
- Which of these rules should fire an alert at the pipeline, and which should only appear in a weekly review?
How do you optimize a slow-running query processing billions of rows i…
How do you optimize a slow-running query processing billions of rows in a cloud data warehouse like BigQuery?
Approach
- Say which table is the grain you start from, and join outward from it.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- State the window function and its partition and ordering out loud before writing it.
Follow-up
- How would you verify this result without re-running the same query?
- How does the query change if the join becomes one-to-many?
How would you handle and aggregate sparse session data across multiple…
How would you handle and aggregate sparse session data across multiple tables to build a unified customer view?
Approach
- State the window function and its partition and ordering out loud before writing it.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
- Compute rates by summing numerator and denominator separately, never by averaging rates.
Follow-up
- What breaks if events arrive late or out of order?
- How does the query change if the join becomes one-to-many?
Attribute account MRR to first-touch channel without seat fan-out
dim_user holds user_id, account_id, first_touch_channel, account_created_at_utc. dim_account holds account_id, lifecycle_status. fct_subscription_period holds account_id, period_start_utc, period_end_utc, period_status, mrr_cents_constant_fx. For a given as-of date, report active MRR by the first-touch channel of the account's earliest-created user. An account has many users and many periods. The channel totals must sum exactly to total active MRR on that date, and accounts whose label is NULL must appear as their own bucket.
Approach
- Reduce the label side to one row per account before any join: ROW_NUMBER() OVER (PARTITION BY account_id ORDER BY account_created_at_utc, user_id) = 1 over dim_user, carrying first_touch_channel. Joining dim_user to the period table directly repeats each revenue row once per seat.
- Reduce the money side to one row per account too: the period where period_start_utc <= :as_of AND period_end_utc > :as_of AND period_status IN ('active','past_due'). If more than one row survives that filter the account holds overlapping subscriptions, which must be deduped or deliberately summed, and either way the choice is stated rather than left to the join.
- Join the two one-row-per-account CTEs and SUM(mrr_cents_constant_fx). Use the constant-FX column, since the same query run in two quarters otherwise reports currency moves as channel performance.
- Bucket NULL first_touch_channel as 'unattributed' with COALESCE instead of letting it drop. Roughly the share of users with no observed touch is not small, and dropping it understates the total and inflates every named channel's share.
- Reconcile: the SUM over the joined result must equal the SUM over the period CTE alone. That single equality check catches fan-out immediately, which is why it is worth writing before presenting the number.
Worked solution 30 min
- Compute total active MRR on the as-of date from the period table alone and write the number down as the target.
- Build the label CTE and assert COUNT(*) = COUNT(DISTINCT account_id).
- Build the as-of period CTE and assert the same, investigating any account with more than one surviving row.
- Join, COALESCE the channel, aggregate, and compare the total to the target.
- Deliberately run the naive dim_user join and record the inflation factor, which is the MRR-weighted mean seat count.
Follow-up
- Which user should own the account's label: earliest created, the 'owner' role, or the one who converted? What does each choice systematically favour?
- What does this table entitle you to say about the value of a channel, and what does it not?
- Some accounts have a parent_account_id. How does rolling those up change both the numerator and the channel mix?
How would you investigate a sudden 15% metric drop in click-through ra…
How would you investigate a sudden 15% metric drop in click-through rates across a major digital campaign?
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Restate the decision this analysis has to support, and who acts on the answer.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How would you approach defining product metrics for a new digital cust…
How would you approach defining product metrics for a new digital customer experience platform?
Approach
- Decompose the metric into the rates that drive it, and say which one you would check first.
- State what result would change your recommendation, so the answer is falsifiable.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
How would you measure the success of a cross-channel social marketing …
How would you measure the success of a cross-channel social marketing campaign for a global retail brand?
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Decompose the metric into the rates that drive it, and say which one you would check first.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- Which segment would you cut first, and what would that rule out?
- What would you do if the primary metric and the guardrail moved in opposite directions?
What framework do you use to separate seasonal noise from structural d…
What framework do you use to separate seasonal noise from structural declines in campaign performance metrics?
Approach
- State what result would change your recommendation, so the answer is falsifiable.
- Name one primary metric, then the guardrail that stops it being gamed.
- Decompose the metric into the rates that drive it, and say which one you would check first.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- How would you detect that the metric is being gamed rather than genuinely improving?
Can you explain how you ensure proper randomization and avoid common e…
Can you explain how you ensure proper randomization and avoid common experimentation pitfalls such as sample ratio mismatch?
Approach
- State the primary metric and the minimum effect worth shipping, then size the test.
- Say whether units interfere with each other, and switch design if they do.
- Decide the analysis before seeing data, including how long it runs and when you look.
Follow-up
- What would you conclude if the result is positive but the test is underpowered?
- What would you do if you could not randomise at all?
What steps do you take when calculating the required sample size and m…
What steps do you take when calculating the required sample size and minimum detectable effect for an experiment?
Approach
- Decide the analysis before seeing data, including how long it runs and when you look.
- Name the guardrails that would stop a launch even on a positive primary result.
- State the primary metric and the minimum effect worth shipping, then size the test.
Follow-up
- What would you do if you could not randomise at all?
- What would you conclude if the result is positive but the test is underpowered?
Walk me through how you would evaluate the impact of an omnichannel ma…
Walk me through how you would evaluate the impact of an omnichannel marketing strategy on offline store sales.
Approach
- Work from the decision backwards to the evidence you would need.
- Say what you would check first and why it is the highest-information step.
- Clarify what is being asked and what a complete answer would contain.
Follow-up
- How would you know your answer was wrong?
- What assumption would you test first?
Estimate a threshold-triggered programme with regression discontinuity
Accounts reaching seats_licensed >= 25 in dim_account are automatically assigned a dedicated onboarding specialist; below 25 they are not. Leadership wants the programme's effect on 12-month net revenue retention and will not randomise coverage away from any account. Three years of dim_account and fct_subscription_period rows are available, including mrr_cents_constant_fx. Specify the design, the estimand it identifies, two threats that would invalidate it, and what changes when 8% of accounts below the threshold received a specialist anyway.
Approach
- Set up a regression discontinuity on the running variable seats_licensed with a cutoff at 25, comparing accounts just below with accounts just above. The identifying assumption is continuity: absent the programme, expected 12-month NRR would be a continuous function of seat count through 25.
- Name the estimand honestly and early. This is a local average treatment effect at 25 seats. It says nothing about a 5-seat or a 200-seat account, and that belongs in the first line of the answer rather than a footnote.
- Estimate with local linear regression on each side, a triangular kernel, an MSE-optimal bandwidth and robust bias-corrected confidence intervals. Do not fit a high-order global polynomial; it imports weight from observations far from the cutoff and is known to manufacture discontinuities.
- Test the two threats that actually apply. Manipulation: an account that wants the specialist can buy a 25th seat, which piles density just above the cutoff, so run a density test on seats_licensed around 25 and look for a spike at exactly 25. Bundling: if a price break, a plan tier or a support SLA also switches at 25 seats, the discontinuity measures the whole bundle, so check current_plan_tier and the price schedule at the cutoff.
- Treat the 8% crossover as a fuzzy design. Treatment probability jumps at the cutoff without going from 0 to 1, so divide the jump in NRR by the jump in the probability of receiving a specialist. That is a Wald instrumental-variables estimator with the cutoff indicator as the instrument; it needs exclusion, which is exactly what the bundling check is about, plus monotonicity, and it narrows the estimand further to compliers at the cutoff.
Worked solution 45 min
- Fix the running variable as seats_licensed at the moment the assignment rule was evaluated, and fix the outcome as 12-month NRR computed from fct_subscription_period on mrr_cents_constant_fx for the account's cohort.
- Plot mean NRR in one-seat bins on each side of 25 with a local linear fit. The picture comes before the estimate, because a discontinuity invisible in the binned plot is rarely real.
- Run the density test at 25 and a continuity check on pre-cutoff characteristics such as billing_country, account_type and pre-programme MRR; these must be smooth through the cutoff.
- Estimate the sharp RD with an MSE-optimal bandwidth and robust bias-corrected intervals, then repeat at half and double the bandwidth as a sensitivity check.
- Estimate the first stage, the jump in specialist assignment at 25, and report the fuzzy estimate as the ratio with the estimand stated as the complier effect at the cutoff.
Follow-up
- The density test shows a spike at exactly 25 seats. Is the design dead, and what would you do next?
- You have 40,000 accounts but the bandwidth keeps 900. How does the detectable effect compare with a randomised comparison of the same nominal size?
- Seat counts change over time. Which value of seats_licensed is the running variable, and what breaks if you pick the wrong one?
Tell a pipeline outage from a collapse in usage
Weekly active accounts completing a core action fell 9%, and almost the entire fall sits in accounts whose events carry surface = 'ios'. App crash rates and store reviews are unchanged. You have fct_event with occurred_at_utc, received_at_utc, event_name, is_core_action, app_version and surface, plus fct_session and the ingestion job run log. Establish within the hour whether iOS engagement fell or iOS events stopped arriving, name the evidence that distinguishes them, and say what you would publish on the dashboard in the meantime.
Approach
- Compare the event-name composition inside surface = 'ios' against the prior four weeks as shares, not counts. A behaviour collapse scales most event names together; a dropped event definition or a broken downstream filter hits specific event_name values while page_view and session-opening events hold steady. That shape difference is the fastest discriminator available.
- Profile the received_at_utc minus occurred_at_utc distribution per day for surface = 'ios'. A stalled-then-backfilling pipeline shows a fat upper tail and a recovering p99; a silently dropped stream shows an unchanged lag distribution over a smaller volume. The two failure modes have different remedies and different histories.
- Cut by app_version. A logging SDK change arrives with one build and ramps with its adoption curve; an infrastructure fault arrives across every build within the same hour. Checking this costs one group-by and rules out half the hypothesis space.
- Cross-check against a signal that does not travel the suspect path: server-emitted events with session_id NULL, and subscription or billing activity for the same accounts. If those accounts are still transacting, the users did not leave.
- Publish an ex-iOS total with an explicit annotated break rather than a blended total. A blended number during a known ingestion gap is wrong in a direction you can already name, and republishing it daily spreads the artefact into every downstream report.
Follow-up
- Suppose the events do eventually backfill. What is your policy for restating the published weekly numbers, and who needs to be told?
- What monitor would have caught this before a human noticed the weekly metric, and what would it alert on?
- If is_core_action is maintained in the tracking plan, what governance would stop a change to that list from silently moving a north-star metric?
Four days spend equal time on query work, statistics, modelling and product judgement at deliberately shallow depth, which produces a scored map of where you actually stand. The last three days spend everything on the two areas the role weights most, and close by re-running day one to measure movement.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Breadth pass: query fluency
- Solve six prompts spanning aggregation, joins, window functions and date arithmetic in 60 minutes total, stopping at 10 minutes each whether or not it works, and mark every prompt as solved, solved slowly, or stuck.
- For each unsolved prompt write the single blocking sentence (I lost the grain, I did not know the frame clause, I could not express the date boundary) instead of reading the solution.
- Translate one pandas transformation you know well into SQL and one SQL query into pandas, checking that both return the same row count and the same totals.
Deliverable: A scored six-row table, one line per prompt, saved for the day-seven re-run.
Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗02Breadth pass: statistics and inference
- Answer ten short questions in writing with nothing open: what a p-value is conditional on, what a 95 percent interval covers across repeated samples, when a paired test is the right one, what the bootstrap estimates, why multiple comparisons inflate false positives, how controlling the family-wise error rate differs from controlling the false discovery rate, what power depends on, what a missed real effect costs a product, the three situations where the central limit theorem does not rescue you (small n, very heavy tails, dependent observations), and what a standard error is the standard deviation of.
- Grade yourself against a reference and count only the answers that were exactly right, not the ones that were nearly right.
- Rewrite the two weakest answers the following morning from memory in full sentences.
Deliverable: Ten graded answers with an honest count of exact hits.
Practice prompt ↗Practice prompt ↗Practice prompt ↗03Breadth pass: modelling
- Take one tabular dataset end to end in 90 minutes: a leakage-safe split, a baseline that is not a model (majority class or historical mean), one regularized linear model, one gradient-boosted tree, and a single evaluation metric chosen before you look at any result.
- Write why that metric fits the cost structure: precision at a fixed recall for alerting, calibration for anything feeding a price or a threshold, ranking metrics for retrieval, and note that area under the ROC curve is insensitive to class balance in a way that can flatter a rare-positive problem.
- Name the leak you were most likely to introduce (an encoding fit on all rows before splitting, or a feature computed after the label's timestamp) and write the check that would have caught it.
Deliverable: A notebook whose first cell states the metric and the baseline, plus two lines on what beat what and by how much.
Practice prompt ↗Practice prompt ↗Practice prompt ↗04Breadth pass: product judgement
- Answer three case prompts aloud at 15 minutes each, timing how long passes before you state a success metric.
- For one case write the first segmentation you would run and the row counts you expect per segment, so that a tiny segment cannot quietly drive the conclusion.
- Take a metric definition you did not write, from a public dashboard, a textbook, or documentation you already have open, and list every place two analysts implementing it would diverge: which rows the denominator admits, whether the unit is an account or a person, what the time window is anchored to, and what happens to data that arrives late. Then write the one question that would close the largest of those gaps.
Deliverable: Three recorded case answers plus an ambiguity list for a metric someone else defined, ending in the single question you would ask about it.
Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗05Depth, first area
- Rank the four areas by how many bullet points in the role description each one covers, pick the top one, and spend the entire day inside it.
- Work the six hardest problems you can find in that area and for each write the generalizable move you should have reached for first, rather than the answer.
- Re-solve the two you failed the same evening with notes closed.
Deliverable: Six generalizable moves written as instructions to yourself, not as solutions.
Practice prompt ↗Practice prompt ↗06Depth, second area, and the seam between them
- Repeat the depth protocol on the second-ranked area with the same six-problem structure.
- Construct one problem that requires both areas at once, for example a metric redefinition whose effect you must validate with a test whose readout you then have to query.
- Solve your own combined problem end to end and note where the handoff between the two areas cost you time.
Deliverable: One combined problem, solved end to end, with the handoff failure written down.
Practice prompt ↗Practice prompt ↗07Integration and re-measurement
- Re-run the six prompts from day one under the same clock and compare both correctness and time.
- Run a 60-minute mixed mock that moves between areas without warning, since switching cost is what breadth passes do not train.
- Write the two areas you would still fail on, and the sentence you will use in the interview when you hit one of them.
Deliverable: A before-and-after score table plus a written plan for the two remaining gaps.
Practice prompt ↗Practice prompt ↗Worked solution ↗Expand any day for tasks and deliverables. Your progress is saved on this device.
Half of this section is about translation. Be ready to describe how you explained a result to someone who did not want the method, only the implication, and what you did when the simplified version started being repeated in a way that overstated it. Correcting your own simplification is a strong beat.
How do you handle situations where an A/B test shows contradictory res…
How do you handle situations where an A/B test shows contradictory results between primary and secondary metrics?
Approach
- Close with what you would do differently, concretely.
- State the situation in two sentences and spend the rest on your reasoning.
- Quantify the outcome, including what you would not claim credit for.
Follow-up
- How did you know the outcome was caused by your change?
- What did you decide not to do, and why?
Quantify your own impact without claiming the topline you touched
You are writing the impact section of your own review. Over the year you ran four experiments, one of which shipped and three of which were flat; you corrected the definition of gross monthly revenue churn so that cancellation is recognised at period_end_utc; and you built a self-serve funnel dashboard. Weekly active accounts rose 14% over the same period. Your reviewer knows the data well. Write the three impact claims you would defend, stating for each what you contributed, what evidence supports it, and what portion of the outcome you are not claiming.
Approach
- Recognise what is being probed: whether you apply to your own work the causal standard you would apply to somebody else's roadmap claim. Nearly everyone who would reject 'accounts that do Y retain better' will write 'I drove a 14% increase' without noticing it is the same error with a friendlier subject.
- Sort the work by the kind of evidence it can carry. The shipped experiment is the only item with a randomised estimate, so it is the only one where an effect size is defensible, and you claim the interval rather than the point estimate.
- Claim the three flat experiments as decisions prevented and price them. Features not built, or built differently, on evidence, with the engineering weeks reallocated as the number somebody else can verify. A defensible null is a delivered decision and should be written as one.
- Claim the definition fix as correctness, not as improvement. The old figure was overstated by a specific percentage and appeared in a specific set of recurring documents; the impact is the change it produced in the forecast built on top of it, not a change in churn itself.
- Claim the dashboard on usage and displacement: distinct weekly users of it, and the ad-hoc request count for six months before against six months after. If the request log does not exist, record the claim as unverified rather than estimating it upward.
- Disclaim the 14% explicitly and once. State that it cannot be separated from seasonality, other teams' launches and a pricing change, and bound your own contribution from above using the shipped experiment's interval converted into headline units.
Follow-up
- Your shipped experiment's interval was +0.2pp to +1.4pp on activation. How much of the 14% can that account for, and how do you say so without undercutting yourself?
- A peer in the same cycle claims the full 14%. What, if anything, do you do about it?
- If you could only keep two of your three claims, which do you drop, and why that one?
Turn an ambiguous onboarding question into a measurable metric
Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.
Approach
- Recognise what is being probed: whether you convert a goal into a computable predicate without stalling for requirements or guessing in silence. Listing clarifying questions is the generic answer; shipping a defensible default alongside them is the strong one, because the review is in two days and it will happen with or without you.
- Infer the decision behind the request. A question about whether onboarding works, arriving before a planning cycle, usually means whether to staff it next quarter. That points at a rate with visible headroom over several cohorts, not at a descriptive dashboard.
- Write the three questions so that each one changes the SQL. Which population, all signups or only self-serve from dim_user.signup_surface. What counts as working, reaching a core action or completing the onboarding flow_id. Against what bar, last quarter's cohorts or a stated target.
- Propose the default explicitly: seven-day activation on weekly signup cohorts. Numerator, users with is_core_action = TRUE events on at least two distinct UTC dates inside [account_created_at_utc, account_created_at_utc + 7 days). Denominator, the signup cohort with is_internal = FALSE. Publish with an eight-day lag, and state that the two-distinct-days threshold is a frozen choice rather than a discovery.
- Name the exclusion in the same breath as the number. The series shows whether users activate; it does not establish that onboarding caused the level, which needs a staged rollout or an experiment.
Follow-up
- The director replies that they meant the onboarding flow specifically, not activation. What changes in the query and in the caveats?
- Your cohort metric needs an eight-day lag and the review is in two days. What do you present, and how do you label it?
- Two of your three questions come back unanswered. Which one do you refuse to proceed without?
- 01
How do you handle situations where an A/B test shows contradictory results between primary and secondary metrics?
- 02
You are writing the impact section of your own review. Over the year you ran four experiments, one of which shipped and three of which were flat; you corrected the definition of gross monthly revenue churn so that cancellation is recognised at period_end_utc; and you built a self-serve funnel dashboard. Weekly active accounts rose 14% over the same period. Your reviewer knows the data well. Write the three impact claims you would defend, stating for each what you contributed, what evidence supports it, and what portion of the outcome you are not claiming.
- 03
Two days before a planning review, a director asks whether onboarding is working. You have dim_user (account_created_at_utc, signup_surface, is_internal), fct_event (is_core_action, flow_id, flow_instance_id, event_name, occurred_at_utc, received_at_utc) and fct_session. No further meeting with the director is possible before you start work. Deliver three clarifying questions you would send in writing, the metric you will compute in the meantime with its numerator, denominator, window and exclusions, and one sentence naming the question you are deliberately not answering.
Is this an official Publicis Groupe interview guide?
No. It is PracHub's own research and practice material for the Data Scientist role at Publicis Groupe. Rounds and questions reflect what candidates have reported, not a process Publicis Groupe has published, and they change over time. Confirm the current format and scope with your recruiter.
PracHub interview research ↗How difficult is the interview process, and how much preparation time should I plan?
The interview process is moderately rigorous, balancing technical depth with behavioral alignment. Candidates typically benefit from spending 3 to 4 weeks reviewing core statistical concepts, practicing advanced SQL queries, and refining their product sense frameworks before their loops.
PracHub interview research ↗What differentiates successful candidates from those who fall short?
Successful candidates stand out by connecting technical solutions directly to business impact. Rather than just reciting algorithms, top candidates explain *why* a specific model or test is chosen, how it addresses the client's commercial goals, and how they would communicate those findings to a non-technical audience.
PracHub interview research ↗What is the culture like on the Data Science teams at Publicis Groupe?
The culture is highly collaborative, intellectually curious, and fast-paced. You will work alongside diverse, cross-functional teams where knowledge-sharing and creative problem-solving are actively encouraged and celebrated.
PracHub interview research ↗What is the typical timeline from initial recruiter screen to a final offer?
The process typically moves efficiently over a period of 2 to 4 weeks. Timelines can vary slightly depending on scheduling coordination across multiple interviewers and leadership stakeholders.
PracHub interview research ↗Sources & methodology 3 sources ↗
No official company page is cited. Rounds and questions come from candidate reports and PracHub editorial material; each source shows the date it was read.
- 01PracHub interview research ↗
PracHub editorial research into this company and role, maintained with this guide. Candidate-reported, not an employer publication.
PracHub page · Accessed 2026-09-22 - 02PracHub Data Scientist practice ↗
Cross-company practice questions for this role.
PracHub page · Accessed 2026-09-22 - 03PracHub interview preparation framework ↗
The framework the preparation plan follows.
PracHub page · Accessed 2026-09-22
Explore related engineering environments and compare the preparation focus.
Fetch Rewards Data Scientist Interview Questions & Guide 2026
Product-sense practice for a Fetch Rewards data scientist interview: define a product and business analytics metric, pick its guardrails, and argue why a tempting alternative would mislead you.
1 digit technology Pvt Data Scientist Interview Questions & Guide 2026
Take-home style practice for data scientists preparing for 1 digit technology Pvt: a messy dataset, a fixed time budget, and a written analysis, reviewed for whether it states its assumptions and whether a reader could reproduce your number
xAI Data Scientist Interview Questions & Guide 2026
Communication practice for xAI data scientist candidates: turn an analysis into a recommendation, name the uncertainty honestly, and answer the follow-up a skeptical stakeholder will raise.
Windfall Data Scientist Interview Questions & Guide 2026
Data-quality drills for Windfall data scientist prep: survivorship and selection bias, leakage through time-ordered features, and extreme values where provenance decides the call. A logging fault or unit slip gets corrected or dropped; a ge