As a Data Scientist at The Coca-Cola, you are positioned at the critical intersection of global consumer data, supply chain optimization, and digital strategy. This role is not merely about building models; it is about driving actionable insights that influence how one of the world's most iconic brands connects with billions of consumers. You will work on high-impact projects that range from predicting consumer demand patterns to optimizing marketing spend and supply chain logistics.
The complexity of this role lies in the sheer scale of the data and the strategic influence you will have. You will be expected to translate ambiguous business problems into clear technical requirements, ensuring that your data-driven solutions directly support The Coca-Cola business objectives. Whether you are analyzing market trends or refining product placement algorithms, your work serves as a foundational pillar for decision-making across the organization.
Initial Screening
reportedWhoever runs this call is usually not a practitioner. They take notes, and a hiring manager skims those notes later, so the real question is whether your work survives being written down by someone outside the field. Test every project sentence against that: could a non-specialist repeat it correctly without knowing what a propensity score is? Carry a plain-language version of each project and one reason you want this particular role that you could not copy onto another application. Vagueness at this stage reads as inexperience, even when the underlying work was genuinely deep.
What to demonstrate
- Whether a non-specialist can restate your projects accurately, since their paraphrase is what reaches the hiring manager
- Whether your reason for wanting the role points at the work itself rather than the company's reputation
- Whether your language signals the level being screened for: what you decided yourself versus what you were handed
How to prepare
- Write a two-sentence, jargon-free version of each major project: the question nobody could answer, and the decision your work changed. Read it to someone outside data and have them repeat it back
- Point your 'why this role' answer at something concrete in the job description or the product surface you would be working on, and keep it to two sentences
- Have two questions ready about measurement: which metric the team is held to, and who acts on an analysis once it lands
Technical Assessment
reportedBefore anything else, this round is a reading test. You are given a small schema and a question phrased in business language, and most of the difficulty sits in the gap between them. Who counts as an active user, does a refunded order still count as an order, is that date column an event time or a load time. Weak answers start typing immediately and compute something precise about the wrong population. Strong ones pin the definition in one sentence, name the column that encodes it, then write the query. On a timed assessment with nobody to tell, write the definition in a comment anyway.
What to demonstrate
- Whether an ambiguous term becomes a specific column and filter before any computation happens
- Whether you read the schema for keys and cardinality rather than only for column names
- Whether the result answers the question at the grain it was asked at, per user or per session or per day
How to prepare
- Take three metrics you already use and write down the exact filter and exact grain behind each, then practise stating one of them in a single sentence out loud
- On a schema you have never seen, spend the first minute writing what one row of each table means and which key it is unique on, then predict which joins can duplicate rows
- Rehearse a version where the definition changes halfway through, and edit the query you have instead of starting over
Behavioral Rounds
reportedMost of the weight in this round sits on the disagreement questions. Data work routinely produces an answer someone senior did not want, and the interviewer is trying to learn what you do in that hour. Both failure modes are common: folding as soon as a director pushes back, and treating the pushback as ignorance to be corrected with a better chart. A strong answer usually contains a specific thing the other person knew that you did not, and describes how you found out whether it changed the conclusion.
What to demonstrate
- Whether you can state the other side's argument accurately before you explain why you disagreed
- What you treated as evidence during the disagreement, such as a rerun under their assumption or a holdout check, rather than persuasion technique
- Whether you distinguish being overruled from being wrong, and can give an example of each
How to prepare
- Write out one disagreement where you turned out to be wrong, and say what in the data misled you. Candidates prepare the story where they were right, and the follow-up asks for the other one.
- For your main disagreement story, be ready to say what result would have made you drop your position. If no such result exists, you were not arguing from the data.
- Practise stating the opposing position out loud in one sentence the stakeholder would accept, then continue the story.
Final Stakeholder Interviews
reportedA day of back-to-back interviews samples your floor, not your ceiling. Four hours in, the habits that carry a good answer are the first to go: restating the question before solving it, asking what the data would have to look like, checking a number before quoting it. What the day decides is whether the tired version of you is still someone to leave alone with an ambiguous problem. The round that sinks a candidate is usually not the hardest one. It is the one immediately after the round that went badly.
What to demonstrate
- Whether the late rounds get the same clarifying questions as the first one, or whether you start answering immediately to save effort
- Whether a weak answer stays in the room it happened in, instead of following you into the next conversation as apology or distraction
- Whether the quality of your questions holds up, since fatigue removes curiosity about the problem before it removes knowledge of the method
How to prepare
- Rehearse the length, not just the content: book four mock interviews of different types in one afternoon with short gaps, because the one you need to observe is the fourth
- Put the two or three questions you ask at the start of any problem on a card in front of you, so that under fatigue it is a habit you run rather than a decision you make
- Decide in advance what the gap between rooms is for: water, one line of notes on anything you promised to follow up, and an explicit close on the round that just ended so it does not travel
- Prepare a different closing question for each interviewer, so the end of a long day does not produce the same one four times
PracHub editorial advice for the preparation topics above.
Using written premium as the denominator of a loss ratio
Premium is written at inception and earned pro rata across the exposure period, so in a growing book written premium runs ahead of earned premium and the loss ratio comes out too low, with the error reversing when the book shrinks. The numerator has the mirror-image problem if it omits incurred-but-not-reported reserves, since recent accident periods then look profitable twice over. Both sides must refer to the same exposure period, which is what an accident-period view at a fixed development age enforces.
Reading the most recent months of fraud and dispute rates as final
Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, and several reason codes run considerably longer, so the disputes belonging to a recent transaction month have simply not been filed yet. Any chart attributed by transaction date therefore slopes down at the right edge regardless of what is happening. The fix is to report only matured cohorts, or to apply development factors estimated from completed months and to show the estimate as an estimate.
Dropping rows with missing values without naming the mechanism
Say whether the values are missing at random, missing by a known process, or missing in a way that depends on the outcome, and handle them accordingly. Deleting incomplete rows silently redefines the population whenever missingness correlates with what you are measuring.
Building features from data that postdates the prediction time
Check every feature against the timestamp at which the model would actually score, and drop anything computed from a window that includes or follows the label event. For a forecasting use case, split train and test by time rather than at random, and split by entity when the same entity recurs.
Choose a category, try a prompt, then open its approach, worked solution or follow-up when you need it.
Measure calibration of a twelve-month default probability from scratch
fct_loan_application gives application_id, model_pd_12m, model_version, decision, funded_at and loan_id. fct_loan_performance_monthly gives loan_id, months_on_book, days_past_due and charge_off_flag. Define the outcome as ever 90 or more days past due, or charged off, by months_on_book = 12. Without sklearn or scipy, build an equal-count binned reliability table, the expected calibration error, the Brier score and its reliability, resolution and uncertainty components, and report the residual the binned identity leaves behind. Restrict to cohorts that have actually reached 12 months on book.
Approach
- Build the label first and name the population it covers out loud: only funded loans have outcomes, so this measures calibration on the approved population. The declined region is unmeasured, and no binning scheme repairs that.
- Restrict to applications whose loans have reached months_on_book = 12. A cohort observed at 8 months has a mechanically lower default rate and will read as systematic over-prediction that is really just immaturity.
- Bin by equal count, deciles of model_pd_12m through a rank-based cut, not equal width. The PD distribution is heavily right-skewed, so equal-width bins put most of the mass in the first bin and leave the risky bins with single-digit counts whose observed rates mean nothing.
- Per bin compute n, mean predicted, observed rate, and the binomial standard error sqrt(o(1-o)/n) so a gap can be read against noise. ECE is the count-weighted mean absolute gap between mean predicted and observed.
- Compute Brier directly as the mean squared error, then reliability = sum of n_k (pbar_k - obar_k)^2 over N, resolution = sum of n_k (obar_k - obar)^2 over N, uncertainty = obar(1 - obar). Report residual = Brier - (reliability - resolution + uncertainty). That identity is exact only for discrete forecasts, so with binned continuous scores the residual is the within-bin spread of the score; a large one means the bins are too wide to support the decomposition.
- Split by model_version. A mixed-version population can look well calibrated in aggregate while each version is biased in opposite directions.
Worked solution 45 min
- Reduce fct_loan_performance_monthly to one row per loan_id with the maximum days_past_due and any charge_off_flag over months_on_book 0 to 12, plus the maximum months_on_book observed, and keep only loans reaching 12.
- Inner-join to approved and funded applications, and record how many approved applications were dropped for immaturity and how many decisions were declines that never enter the measurement at all.
- Assign deciles with a rank-based cut on model_pd_12m, then aggregate n, mean predicted, observed rate and standard error per bin.
- Compute ECE, Brier, reliability, resolution, uncertainty and the residual, and print all six.
- Repeat the whole computation split by model_version and compare the per-version reliability against the pooled figure.
Follow-up
- AUC is unchanged after a population shift but the reliability curve has moved. What happened, and what do you do about it?
- How would you recalibrate without retraining, and what would you check afterwards?
- The top decile shows observed default well above predicted. Is that a calibration problem or a policy problem?
Collapse retry chains and compute a dollar-weighted approval rate
fct_payment_authorization gives auth_id, card_token_id, merchant_id, amount_minor, transaction_currency, requested_at, auth_result, is_reversal, channel and issuer_country. Two reference frames give the minor-unit exponent per currency and a daily rate to one reporting currency. Collapse retry chains first: attempts sharing card_token_id, merchant_id and amount_minor whose consecutive gaps are under 15 minutes form a single attempt, whose outcome is its last row. Exclude reversals and zero-amount verifications. Return a 7-day rolling dollar-weighted approval rate by channel and issuer_country.
Approach
- Filter before grouping: drop is_reversal rows and zero-amount verifications, since neither is a purchase attempt and both would otherwise sit in the denominator.
- Sort by card_token_id, merchant_id, amount_minor and requested_at, take the gap to the previous row within that key, mark a chain start where the gap exceeds 15 minutes or the key changes, and label chains with a cumulative sum of that flag. This is a gap rule between consecutive attempts, not a fixed clock bucket, so a chain may span more than 15 minutes in total.
- Keep each chain's terminal row by requested_at. If a retry was approved, the purchase was approved; keeping the first row reports the decline that caused the retry as the outcome.
- Convert amounts exactly once: amount_minor divided by 10 to the power of the currency exponent, multiplied by the reference rate for the authorization date. Do not reach for settlement_fx_rate, which is null on precisely the declined rows the denominator needs.
- Build the rolling window as a ratio of two rolling sums, approved value over total value, per channel and issuer_country. A rolling mean of daily ratios weights a quiet Sunday the same as a busy Friday.
Follow-up
- The count-weighted rate is flat while the dollar-weighted rate falls 80 basis points. What do you look at first?
- How would you choose the 15-minute window rather than inheriting it?
- A merchant moves from two retries to five. Which of your two rates moves, and is that a real change in approval quality?
Bootstrap a fraud loss rate that clusters within merchant
You have a per-transaction frame with auth_id, merchant_id, settled_amount_reporting and net_loss_reporting, both already in one reporting currency. Most rows carry zero loss, a few carry large ones, and losses cluster within merchant. Using only numpy's random generator and no resampling helper from any library, write a bootstrap that returns a 95 percent interval for net fraud loss in basis points of settled volume, resampling merchants with replacement and taking all rows belonging to each drawn merchant. Also produce the naive row-level interval and state which you would report.
Approach
- State the estimator before writing it: total net loss divided by total settled volume, times 10,000. It is a ratio of sums, so each replicate recomputes both sums. Averaging per-transaction loss rates instead would weight a five-unit transaction like a five-thousand-unit one.
- Pre-aggregate loss and volume to merchant level once. For a ratio of sums, drawing merchants and taking all their rows is arithmetically identical to drawing merchant-level (loss_sum, volume_sum) pairs, so a replicate becomes one integer draw plus two vectorised sums rather than a groupby inside the loop.
- Draw B replicates of M merchant indices with replacement, where M is the observed merchant count, compute the ratio per replicate, and take the 2.5th and 97.5th percentiles. Say explicitly that this is a percentile interval and that BCa would correct the skew-induced bias if the decision is close.
- Repeat with independent row draws for the naive interval and compare widths on the same replicate count.
- Report the clustered interval. Rows within a merchant share an acceptance profile, a category code and a fraud exposure, so they are not independent, and the row-level interval understates variance by roughly the design effect.
Follow-up
- Your clustered interval is three times wider. How do you explain that to someone who wanted a tighter number?
- One merchant accounts for 40 percent of losses. What does that do to the interval, and what would you do about it?
- How does this change if the question is whether two months differ rather than what this month's rate is?
Explain how you would optimize a slow-running query on a large dataset…
Explain how you would optimize a slow-running query on a large dataset.
Approach
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Say which table is the grain you start from, and join outward from it.
- State the window function and its partition and ordering out loud before writing it.
Follow-up
- What breaks if events arrive late or out of order?
- How would you verify this result without re-running the same query?
How would you handle missing data when aggregating datasets from multi…
How would you handle missing data when aggregating datasets from multiple regional sources?
Approach
- Compute rates by summing numerator and denominator separately, never by averaging rates.
- Check whether any join is one-to-many before aggregating, or the sums inflate.
- Handle the rows that do not match: a LEFT JOIN with a NULL check is usually the question.
Follow-up
- How does the query change if the join becomes one-to-many?
- What breaks if events arrive late or out of order?
Attribute chargebacks to transaction month without fanning out
Report the matured first-chargeback rate. Numerator: fct_card_dispute rows whose dispute_stage is first_chargeback, representment, pre_arbitration or arbitration, attributed to the requested_at month of the linked fct_payment_authorization row rather than to opened_at. Denominator: settled authorizations in that same transaction month, meaning settled_at is not null and is_reversal is false. One authorization can carry more than one dispute case. Report only transaction months whose last day is at least 120 days old, and mark the remainder incomplete rather than showing them as low.
Approach
- Compute the denominator from fct_payment_authorization alone, grouped by the requested_at month, before any dispute table is mentioned, so the join cannot touch it.
- Compute the numerator as a separate aggregate: join disputes to their authorization only to recover requested_at, then count dispute rows per transaction month with the stage filter.
- Join the two aggregates on the month key, which keeps the grain at one row per month and makes double counting structurally impossible rather than something you have to remember.
- Apply the maturity gate on the month's last day plus 120 days against the current date, because a transaction on the final day of the month is the least mature one in the cohort.
- Emit an explicit status column of 'final' or 'incomplete' instead of filtering immature months away silently, so a reader cannot mistake absence for zero.
Worked solution 30 min
- CTE denom: SELECT date_trunc('month', requested_at) AS txn_month, COUNT(*) AS settled_txns FROM fct_payment_authorization WHERE settled_at IS NOT NULL AND NOT is_reversal GROUP BY 1.
- CTE numer: join fct_card_dispute to fct_payment_authorization on auth_id, filter dispute_stage to the four stages at or beyond first_chargeback, group by the same txn_month expression, count dispute rows.
- LEFT JOIN numer onto denom on txn_month so months with zero disputes appear as zero rather than disappearing.
- Derive the rate with a numeric cast and a status column driven by (txn_month + interval '1 month - 1 day') + interval '120 days' <= current_date.
Follow-up
- Should the numerator count dispute cases or disputed authorizations? Which one reconciles to the loss line, and which one to the operations queue?
- Some reason codes allow filing well beyond 120 days. How would you estimate the tail on a month you have decided to call final?
- How would you present the incomplete months so that a weekly reader does not read the right-hand slope as an improvement?
How would you design a metric to measure the success of a new digital …
How would you design a metric to measure the success of a new digital loyalty program?
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Decompose the metric into the rates that drive it, and say which one you would check first.
- State what result would change your recommendation, so the answer is falsifiable.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
A key engagement metric has suddenly dropped by 10%; walk me through y…
A key engagement metric has suddenly dropped by 10%; walk me through your diagnostic process.
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Fix the population and the time window before naming any metric.
- Restate the decision this analysis has to support, and who acts on the answer.
Follow-up
- What would you do if the primary metric and the guardrail moved in opposite directions?
- Which segment would you cut first, and what would that rule out?
How do you prioritize which product features to build based on user da…
How do you prioritize which product features to build based on user data?
Approach
- Name one primary metric, then the guardrail that stops it being gamed.
- Restate the decision this analysis has to support, and who acts on the answer.
- Fix the population and the time window before naming any metric.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- What would you do if the primary metric and the guardrail moved in opposite directions?
How do you manage competing priorities when working on multiple high-s…
How do you manage competing priorities when working on multiple high-stakes projects?
Approach
- Restate the decision this analysis has to support, and who acts on the answer.
- State what result would change your recommendation, so the answer is falsifiable.
- Decompose the metric into the rates that drive it, and say which one you would check first.
Follow-up
- How would you detect that the metric is being gamed rather than genuinely improving?
- Which segment would you cut first, and what would that rule out?
What are some common experimentation pitfalls you have encountered in …
What are some common experimentation pitfalls you have encountered in previous projects?
Approach
- Name the guardrails that would stop a launch even on a positive primary result.
- Name the randomisation unit first; it decides the variance and what the test can detect.
- Decide the analysis before seeing data, including how long it runs and when you look.
Follow-up
- What would you do if you could not randomise at all?
- What would you conclude if the result is positive but the test is underpowered?
How do you determine the required sample size for an A/B test?
How do you determine the required sample size for an A/B test?
Approach
- Say whether units interfere with each other, and switch design if they do.
- Name the randomisation unit first; it decides the variance and what the test can detect.
- State the primary metric and the minimum effect worth shipping, then size the test.
Follow-up
- What would you do if you could not randomise at all?
- How would you handle interference between treated and control units?
Monitor a rollout daily without inflating false positives
A risk-rule change is ramped to 50 percent and the team reads the dashboard every morning for twenty business days, intending to stop the first time the two-sided p-value on the count-weighted approval rate falls below 0.05. Quantify how much that inflates the false positive rate, propose a monitoring scheme that still permits an early stop for harm, and explain what dispute maturity does to the matured fraud basis points guardrail when it is read on day twenty.
Approach
- Quantify rather than assert. Repeatedly applying a fixed-horizon test at nominal two-sided 0.05 inflates the family-wise type I error to roughly 8 percent at 2 looks, 14 percent at 5, 19 percent at 10 and about 25 percent at 20 equally spaced looks. Under continuous monitoring with no stopping rule the probability of crossing at some point tends to 1.
- Pick a scheme matched to how the team actually behaves. If looks are on a fixed schedule, use a group-sequential design with an alpha-spending function: O'Brien-Fleming spends almost nothing early so the final boundary stays near nominal, which suits a team that mostly wants to ship at the end; Pocock spends evenly and buys genuine early-stopping power at the cost of a stricter final boundary. If looks are truly continuous and ad hoc, use an always-valid confidence sequence such as a mixture sequential probability ratio test, which is valid at every moment in exchange for a larger fixed-horizon sample at equal power.
- Treat the harm stop as a separate, asymmetric decision. Stopping a change because it looks harmful costs one abandoned experiment; failing to stop costs real loss every day it runs. Run the guardrail as a one-sided monitor at a looser alpha with its own pre-registered stop rule, and do not spend the primary metric's alpha budget on it.
- Fix the schedule before launch: the number of looks, their timing, the boundaries, and the maximum sample. Boundaries computed after the fact from however many times someone opened the dashboard are not a correction.
- Separate peeking from immaturity on the fraud guardrail. Disputes on a transaction can be filed for roughly 120 days, and some reason codes run longer, so a day-twenty read covers transactions with at most twenty days of dispute exposure. The number is not low, it is incomplete. Either report only matured transaction months, or apply development factors estimated from completed months and label the result an estimate with its interval.
Worked solution 25 min
- Quote the inflation for the stated plan: twenty looks at nominal two-sided 0.05 gives a family-wise type I error of about 25 percent, so one rule change in four would appear significant with no true effect.
- Specify the replacement: five pre-scheduled looks at 20, 40, 60, 80 and 100 percent of planned sample under an O'Brien-Fleming spending function, with z boundaries of approximately 4.56, 3.23, 2.63, 2.28 and 2.04. For comparison, a Pocock design at five looks uses a constant boundary of about 2.41.
- Add a one-sided harm monitor on the fraud guardrail and the decline-rate guardrail with its own alpha and its own pre-registered rule, documented before launch.
- For the fraud read, restrict to transaction months with at least 120 days of maturity; if none exist yet, present a development-factor estimate from completed months with its uncertainty and mark the recent months incomplete on the chart rather than plotting them as low.
- If the boundary is crossed early, report a bias-adjusted effect estimate, because the estimate at a stopping boundary is systematically larger in magnitude than the truth.
Follow-up
- Under an O'Brien-Fleming boundary you cross on day three. What do you say about the effect size, and why is the naive point estimate biased?
- How would you set the stopping rule for the fraud guardrail given that its true value is not observable inside the test window?
- The team argues that they are only looking, not deciding, so peeking is harmless. Under what precise condition is that true, and how would you verify it?
A single day of settled volume comes in thirty percent low
Yesterday's settled volume is 30 percent below the same weekday across the previous eight weeks, while authorization counts and approved counts for the day look normal. You have fct_payment_authorization with requested_at, captured_at, captured_amount_minor, settled_at, settlement_amount_minor, settlement_currency, created_at and updated_at, plus warehouse load metadata. Decide within the hour whether this is a real drop or a load problem, and say what you would post to the on-call channel in either case.
Approach
- Check the data before the business. Compare max(updated_at) and row counts per load partition for the affected day against the prior eight same weekdays; a truncated load usually shows as a count deficit confined to a specific hour range.
- Measure null rates per column by requested_at date. Authorization fields present while settled_at and settlement_amount_minor are null points at the settlement feed; a uniform deficit across all columns points at ingestion.
- Separate late arrival from loss. Settlement lands after authorization by design, so re-measure the same day 24 and 48 hours later. A deficit that closes on the next load is lag, not a drop.
- Reconcile against the independent source: tie the day's settled total to the settlement ledger or acquirer file. If the ledger has the money and the warehouse does not, the business number was never wrong.
- Only after those four steps consider a business explanation, and then only if a segment cut produces a coherent story rather than a flat haircut spread evenly across every merchant and channel.
- Close by splitting the alert: a freshness and completeness check on the settlement feed, separate from the volume alert, so the next occurrence is classified automatically.
Follow-up
- How would you make the daily volume alert immune to settlement lag without also hiding a genuine drop?
- What is the right way to restate a published number after a backfill lands?
- Which check catches a partial load that is uniform across the day rather than concentrated in one window?
For a candidate whose interviews will centre on A/B testing, metric movement and causal claims. Design comes before arithmetic, arithmetic before analysis, and the week ends by rehearsing the readout rather than the derivation.
Prepare, practise & reflect
One practical outcome each day. Spend longer where you need it.
0 / 7 done01Design one test end to end on paper
- Take a single feature change and write the full design: randomization unit, the exact point of exposure, the primary metric with its grain, guardrails, allocation, planned duration, and the decision rule committed before any data exists.
- Write why the randomization unit must sit at or above the level where treatment can spill over, and give one case where user-level randomization is still contaminated (shared accounts or devices, or two participants in the same marketplace).
- State in advance what you will do if the primary metric is flat while a secondary metric is significant.
Deliverable: A one-page test design with a decision rule written before launch.
Practice prompt ↗Practice prompt ↗Practice prompt ↗Worked solution ↗02Power arithmetic until it is automatic
- Compute required sample size per arm for a binary metric with the normal approximation, n is approximately 2 times (z for alpha/2 plus z for power) squared times p(1 minus p) divided by delta squared, for baselines of 2, 10 and 40 percent at a 5 percent relative lift, and note that for a fixed relative lift the requirement falls as the baseline rises because delta grows proportionally with p.
- Redo the calculation for a continuous metric using variance in place of p(1 minus p), and show why a heavy-tailed quantity such as revenue per user needs either far more traffic or a capped version with a stated cap.
- Convert one of the results into weeks given a weekly eligible traffic figure, then list the two honest ways to shorten it (accept a larger detectable effect, or reduce variance) and write why quietly lowering the power target is a decision to miss more real wins, not a speedup.
Deliverable: A small script or sheet that maps baseline, minimum detectable effect, alpha and power to sample size and weeks, cross-checked against a published calculator.
Practice prompt ↗Practice prompt ↗Practice prompt ↗03Variance and the unit-of-analysis problem
- Take a ratio metric whose denominator is not the randomization unit (clicks per session, randomized by user) and compute the standard error twice, once naively at session level and once by the delta method or a user-level bootstrap, then record how much the naive version understates it.
- Implement CUPED on simulated data: choose a pre-period covariate X measured before assignment, estimate theta as Cov(Y, X) divided by Var(X), and analyse Y minus theta times (X minus its mean) in place of Y. Confirm the variance of the adjusted outcome equals the raw variance multiplied by one minus the squared correlation between Y and X, so a correlation of 0.45 removes about 20 percent of the variance and not 80.
- Now run that simulation a few hundred times and confirm the adjusted effect estimate is unbiased for the same effect rather than numerically identical to the raw one. Within any single run the two differ, sometimes by a large fraction of the true effect, because the two arms' pre-period covariate means never coincide exactly in a finite sample; they agree in expectation, which is the property that matters and the one to state out loud.
Deliverable: A notebook showing the adjusted estimator with a measurably smaller variance than the raw one, plus a repeated-simulation table showing the two estimators agreeing on average while differing run by run.
Practice prompt ↗Practice prompt ↗Practice prompt ↗04Validity threats you can actually test for
- Run a sample ratio mismatch check as a chi-square goodness-of-fit test against the intended allocation, and write the three causes you would chase first (assignment logged before exposure, an arm-specific redirect or load failure, bot filtering applied asymmetrically).
- Simulate peeking: generate A/A data, test daily at alpha 0.05 across 14 looks, record the inflated false positive rate, then apply an alpha-spending boundary or commit to a fixed horizon and confirm the rate returns to nominal.
- Write how you would separate a novelty effect from a durable lift using the treatment effect plotted against days since first exposure, and what shape would change your recommendation.
Deliverable: One table showing the peeking false positive rate before and after correction, plus a written SRM triage list.
Practice prompt ↗Practice prompt ↗Worked solution ↗05When randomization is not available
- Write the identifying assumption for difference-in-differences (parallel trends in the absence of treatment), then plot pre-period trends for two candidate control groups and justify rejecting one of them.
- Design a switchback test for a change where user-level randomization would leak across participants, choosing a time-block length against the carryover you expect and saying how you would detect carryover in the data.
- List what an interrupted time series or a synthetic control buys you and the one thing neither can rule out: an unobserved shock that coincides with the launch.
Deliverable: A one-page memo recommending a single quasi-experimental design and naming its weakest assumption explicitly.
Practice prompt ↗Practice prompt ↗06The readout query
- Write the assignment-to-exposure join that returns exactly one row per unit per experiment, and handle units appearing in both arms by excluding and counting them rather than silently keeping one.
- Compute the per-arm metric, its variance and the relative lift with a confidence interval in SQL, then reproduce the identical numbers in a notebook as a cross-check.
- Add a segment breakdown and write the sentence that keeps it from being p-hacking: segments declared in advance, everything else reported as exploratory and corrected for multiplicity.
Deliverable: A single query that outputs the full readout table, matched to a notebook recomputation.
Practice prompt ↗Practice prompt ↗07Present it to someone who will not read the appendix
- Give a 10-minute readout of a real or simulated experiment in the order decision, number, uncertainty, caveat.
- Have your listener ask "can we ship it" in the case where the primary is flat and a guardrail moved, and answer with a recommendation rather than a request for more data.
- Rewrite your opening line so the recommendation lands before any methodology.
Deliverable: A one-page readout whose first line is the recommendation.
Practice prompt ↗Practice prompt ↗Worked solution ↗Expand any day for tasks and deliverables. Your progress is saved on this device.
Have two ready. In one, the data was on your side and you had to move someone who outranked you. In the other, the pushback was correct and you changed position. The second is the harder story and it lands better, because it shows you separate being right from being attached to an answer. Name the person's actual objection.
Tell me about a time you disagreed with a manager’s decision; how did …
Tell me about a time you disagreed with a manager’s decision; how did you handle it?
Approach
- Name the disagreement or constraint, and how you resolved it with evidence.
- State the situation in two sentences and spend the rest on your reasoning.
- Pick a story where you drove the decision, not one where you observed it.
Follow-up
- What did you decide not to do, and why?
- How did you know the outcome was caused by your change?
Recommend a decision whose true outcome matures a year later
An underwriting rule change must be decided in six weeks. Its real outcome, the vintage 90-plus rate at months_on_book 12 in fct_loan_performance_monthly, matures in a year. The executive wants a yes or no, not a range. Randomising the credit decision across the whole population is not available. Name the leading indicator you would accept, state its bias and the direction of that bias, define the decision rule and stopping condition before any rollout starts, and say what reading would make you recommend reversing the change.
Approach
- Fix the readout before the rollout, because a readout chosen after the data arrives is a story rather than a decision rule: indicator, window, threshold and reversal condition all go in writing first.
- Choose the leading indicator on its measured relationship to the matured outcome in historical vintages rather than on availability. Early delinquency, typically the share reaching dpd_1_29 or missing a first scheduled payment by months_on_book 3, is the usual candidate, and you quantify how well it predicted the 12-month rate across past cohorts.
- State the bias and its direction plainly: early delinquency under-represents default that emerges later and is contaminated by servicing and payment-date effects, so treat it as a floor on risk rather than an estimate of it.
- Buy identification where full randomisation is unavailable: a narrow randomised approval band around the cutoff, or a staged rollout by channel or region read as a difference-in-differences, with the parallel-trends assumption stated and checked in the pre-period rather than assumed.
- Give the executive the binary they asked for with the trigger attached in the same sentence: yes, conditional on the month-3 indicator staying inside a stated band, with an automatic hold if it breaches.
Follow-up
- How would you validate that the month-3 indicator predicts the 12-month outcome, and what evidence would invalidate it mid-rollout?
- Compliance refuses a randomised band. What is your next-best identification strategy, and what precision do you lose by taking it?
Explain an incomplete dispute chart to a non-technical executive
A finance lead is looking at first-chargeback rate by transaction month, built from fct_card_dispute joined to fct_payment_authorization on auth_id and attributed to requested_at. The last three months slope sharply down and the lead wants to announce a fraud improvement at tomorrow's review. Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, so those months are not complete. In five minutes, with no statistics vocabulary, explain why the decline is not yet evidence and say exactly what you would put on the slide instead.
Approach
- Lead with the mechanism in the listener's own terms, not with the statistical name for it: a dispute is attributed to the month the transaction happened, but it can be filed up to roughly 120 days later, so recent months contain only the disputes filed so far.
- Show completeness rather than arguing about the rate: for each transaction month, plot the share of its eventual disputes already filed, estimated from months that are fully matured. The last three months will sit visibly below 100 percent.
- Replace the chart with two artefacts: a matured series that stops 120 days back and is labelled final, and a development-factor estimate for the immature months drawn as a dashed range and labelled an estimate.
- Hand over one sentence the executive can repeat without you in the room: the recent months look better because the disputes have not arrived yet, not because fewer will arrive.
- Offer a weekly signal they can watch instead, such as the risk-score mix of approved volume or the decline-rule hit rate, and state up front what it does and does not predict.
Follow-up
- The deck ships tomorrow regardless. What exactly goes on the slide, and what wording do you insist on?
- How would you estimate the development factors, and how would you notice if they had shifted?
- 01
Tell me about a time you disagreed with a manager’s decision; how did you handle it?
- 02
An underwriting rule change must be decided in six weeks. Its real outcome, the vintage 90-plus rate at months_on_book 12 in fct_loan_performance_monthly, matures in a year. The executive wants a yes or no, not a range. Randomising the credit decision across the whole population is not available. Name the leading indicator you would accept, state its bias and the direction of that bias, define the decision rule and stopping condition before any rollout starts, and say what reading would make you recommend reversing the change.
- 03
A finance lead is looking at first-chargeback rate by transaction month, built from fct_card_dispute joined to fct_payment_authorization on auth_id and attributed to requested_at. The last three months slope sharply down and the lead wants to announce a fraud improvement at tomorrow's review. Consumer dispute rights commonly run around 120 days from the transaction or expected delivery date, so those months are not complete. In five minutes, with no statistics vocabulary, explain why the decline is not yet evidence and say exactly what you would put on the slide instead.
Is this an official The Coca-Cola interview guide?
No. It is PracHub's own research and practice material for the Data Scientist role at The Coca-Cola. Rounds and questions reflect what candidates have reported, not a process The Coca-Cola has published, and they change over time. Confirm the current format and scope with your recruiter.
PracHub interview research ↗How difficult are the technical interviews?
The technical interviews are rigorous and focus on real-world application. You should expect to be tested on your ability to write efficient code and apply statistics in a business context.
PracHub interview research ↗How much time should I spend preparing?
Most successful candidates dedicate several weeks to reviewing their technical foundations and practicing behavioral responses. Consistency is key.
PracHub interview research ↗What is the company culture like?
The Coca-Cola is a global, formal, and highly collaborative environment. They value data-driven decision-making and clear, professional communication.
PracHub interview research ↗Is this role fully remote?
Expectations regarding location vary by team and region; always clarify the specific expectations for your role with your recruiter early in the process.
PracHub interview research ↗Sources & methodology 3 sources ↗
No official company page is cited. Rounds and questions come from candidate reports and PracHub editorial material; each source shows the date it was read.
- 01PracHub interview research ↗
PracHub editorial research into this company and role, maintained with this guide. Candidate-reported, not an employer publication.
PracHub page · Accessed 2026-09-22 - 02PracHub Data Scientist practice ↗
Cross-company practice questions for this role.
PracHub page · Accessed 2026-09-22 - 03PracHub interview preparation framework ↗
The framework the preparation plan follows.
PracHub page · Accessed 2026-09-22
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