Alarm clock for older users: segments, pain points and a prioritized design

Quick Overview

A product design exercise in which a product manager designs an alarm clock for older adults. It tests segmenting older users by the age-related changes that affect alarms, finding pain points in setting, hearing and silencing one, prioritizing accessible features, and defining success metrics with guardrails.

Alarm clock for older users: segments, pain points and a prioritized design

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design an alarm clock for older adults. Decide what the product should achieve, choose which older users you are designing for, find where ordinary alarm clocks let them down, and propose a prioritized design together with how you would measure whether it works. ```hint Start from the person, not the device List the changes that often come with age (hearing, eyesight, grip and dexterity, memory, sleep patterns) and walk through setting, hearing and silencing an alarm with each one in mind. ``` ### Clarifying Questions - Is the alarm mainly for waking up, or should it also handle daytime reminders such as taking medication? - Is the form factor open: a standalone bedside clock, a feature on a phone or smart speaker, or something wearable? - Do the users live at home, alone or with a partner, or in an assisted-living setting where staff help with daily routines? - Is the business goal unit sales, satisfaction among buyers, or reaching a particular group of older users? ### What a Strong Answer Covers - A stated goal for the product and the job the alarm does for its user, settled before any features - Older-adult segments compared on the age-related changes that affect using an alarm, with one chosen and the reason - Pain points across setting, trusting, hearing and silencing the alarm, ranked by how much they hurt the chosen segment - Solutions prioritized against explicit criteria, including accessibility, safety and anyone else sharing the bedroom - Success metrics with guardrails, the main risks, and how the design would be tested with older users before launch ### Follow-up Questions - How would you run usability testing with older adults, and what result would make you change the design? - A family member asks to be alerted when their parent has not switched off the alarm by mid-morning. Would you build it, and how would you handle consent? - How would the design change for someone living with early-stage dementia?

Overview: A product design exercise in which a product manager designs an alarm clock for older adults. It tests segmenting older users by the age-related changes that affect alarms, finding pain points in setting, hearing and silencing one, prioritizing accessible features, and defining success metrics with guardrails.

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Google
Feb 8, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Design an alarm clock for older adults. Decide what the product should achieve, choose which older users you are designing for, find where ordinary alarm clocks let them down, and propose a prioritized design together with how you would measure whether it works.

Clarifying Questions Guidance

  • Is the alarm mainly for waking up, or should it also handle daytime reminders such as taking medication?
  • Is the form factor open: a standalone bedside clock, a feature on a phone or smart speaker, or something wearable?
  • Do the users live at home, alone or with a partner, or in an assisted-living setting where staff help with daily routines?
  • Is the business goal unit sales, satisfaction among buyers, or reaching a particular group of older users?

What a Strong Answer Covers Guidance

  • A stated goal for the product and the job the alarm does for its user, settled before any features
  • Older-adult segments compared on the age-related changes that affect using an alarm, with one chosen and the reason
  • Pain points across setting, trusting, hearing and silencing the alarm, ranked by how much they hurt the chosen segment
  • Solutions prioritized against explicit criteria, including accessibility, safety and anyone else sharing the bedroom
  • Success metrics with guardrails, the main risks, and how the design would be tested with older users before launch

Follow-up Questions Guidance

  • How would you run usability testing with older adults, and what result would make you change the design?
  • A family member asks to be alerted when their parent has not switched off the alarm by mid-morning. Would you build it, and how would you handle consent?
  • How would the design change for someone living with early-stage dementia?