Evaluate a Standalone Short-Form Learning Feed for YouTube

You are a product manager at YouTube. Decide whether YouTube should launch its own feed devoted entirely to brief educational videos, separate from its existing feeds, and defend your recommendation. ```hint Start from the job the feed would do Ask what a viewer in a learning mindset cannot get from the existing short-video feed today, and whether a separate surface is the only way, or the best way, to give it to them. ``` ### Clarifying Questions - Does "short" mean YouTube's existing vertical short-video format, or brief videos of any format, including horizontal explainers? - Would the feed be a new top-level destination in the app, or could it live inside the existing short-video experience as a separate mode or tab? - What is YouTube's main objective here: more learning-oriented viewing, a stronger position against rival short-video apps, better outcomes for teens and their parents, or support for educational creators? ### What a Strong Answer Covers - The viewer and creator needs a separate educational feed would meet, and why the current feed does not meet them - A working definition of educational content and how it would be identified and quality-checked at scale - Cannibalization of existing short-video and long-form viewing, and the strategic case relative to competitors - A clear recommendation with alternatives considered, a minimal first version and launch criteria - Success metrics and guardrails, including satisfaction, depth of learning and misinformation ### Follow-up Questions - If a test showed that users of the new feed watched less in total but rated their sessions much higher, would you launch it? - How would you stop entertainment creators from labeling their videos as educational to reach the new feed? - Should the educational feed be the default for teen accounts? Why or why not?