Lay Out a Five-Year Plan to Make Waymo's Robotaxi Business Profitable

Quick Overview

A strategy case that puts the candidate in the CEO seat at Waymo and asks for a five-year plan to reach profitability. It tests robotaxi unit economics, the levers of vehicle cost, utilization and operations, choices about fleet ownership, partners and new markets, and how safety and regulation limit growth.

Lay Out a Five-Year Plan to Make Waymo's Robotaxi Business Profitable

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Imagine you have just been named CEO of Waymo, the Alphabet company that runs a driverless ride-hailing service. Lay out the strategy you would follow over the next five years to make the business profitable. ```hint Work from the unit economics Before choosing markets or products, decide which few revenue and cost drivers must change for one vehicle to earn more than it costs, then check that every part of your plan moves at least one of them. ``` ### Clarifying Questions - Does profitability mean positive contribution per ride or per city, or operating profit for Waymo as a whole after research spending? - Should I assume Alphabet keeps funding Waymo for all five years, or must the plan work with limited capital? - Is the scope only ride-hailing, or may the plan include licensing the driving technology, personal vehicles, trucking or delivery? - Should the plan cover markets outside the US? ### What a Strong Answer Covers - A definition of profitability and a per-vehicle unit-economics model with clearly labeled assumptions - The levers that close the gap: vehicle and sensor cost, utilization, operations and support cost, pricing, and fixed research spending - A sequenced five-year plan with explicit choices on markets, fleet ownership versus partners, and which other businesses to pursue or defer - Safety, regulation and public trust treated as limits on the pace of growth, including a response to a serious incident - Yearly milestones and metrics that show whether the plan is on track, and what would make you change it ### Follow-up Questions - A competitor offers rides at half your price using cheaper camera-only vehicles. How does your plan change? - Would you rather own the fleet or let ride-hailing and fleet partners own the cars? What do you give up either way? - One of your vehicles is involved in a serious crash in a newly opened city. What do you do in the first week, and how does it affect the five-year plan?

Overview: A strategy case that puts the candidate in the CEO seat at Waymo and asks for a five-year plan to reach profitability. It tests robotaxi unit economics, the levers of vehicle cost, utilization and operations, choices about fleet ownership, partners and new markets, and how safety and regulation limit growth.

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Google
Sep 28, 2026
mediumProduct ManagerOtherProduct Design & Strategy
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Imagine you have just been named CEO of Waymo, the Alphabet company that runs a driverless ride-hailing service. Lay out the strategy you would follow over the next five years to make the business profitable.

Clarifying Questions Guidance

  • Does profitability mean positive contribution per ride or per city, or operating profit for Waymo as a whole after research spending?
  • Should I assume Alphabet keeps funding Waymo for all five years, or must the plan work with limited capital?
  • Is the scope only ride-hailing, or may the plan include licensing the driving technology, personal vehicles, trucking or delivery?
  • Should the plan cover markets outside the US?

What a Strong Answer Covers Guidance

  • A definition of profitability and a per-vehicle unit-economics model with clearly labeled assumptions
  • The levers that close the gap: vehicle and sensor cost, utilization, operations and support cost, pricing, and fixed research spending
  • A sequenced five-year plan with explicit choices on markets, fleet ownership versus partners, and which other businesses to pursue or defer
  • Safety, regulation and public trust treated as limits on the pace of growth, including a response to a serious incident
  • Yearly milestones and metrics that show whether the plan is on track, and what would make you change it

Follow-up Questions Guidance

  • A competitor offers rides at half your price using cheaper camera-only vehicles. How does your plan change?
  • Would you rather own the fleet or let ride-hailing and fleet partners own the cars? What do you give up either way?
  • One of your vehicles is involved in a serious crash in a newly opened city. What do you do in the first week, and how does it affect the five-year plan?