Alexa Product Sense: Driving More Usage of the Voice Assistant in the Kitchen

You are the product manager for Alexa, and your goal is to get people to engage more with Alexa in the kitchen. What would you do? Explain what engagement should mean here, who you would design for, what you would build first, and how you would know it worked. ```hint Walk through a meal Follow one household from deciding what to eat to cleaning up afterward, and mark the moments when hands are busy or messy and a phone or screen is awkward to use. ``` ### Clarifying Questions - Which devices are in scope: speakers without a screen, Alexa devices with a display, or both? - How should engagement be measured: kitchen users per week, kitchen sessions per household, or the range of kitchen tasks people use Alexa for? - Is grocery ordering through Amazon an outcome we want to drive, or only a possible side effect? - Which market should we design for first? ### What a Strong Answer Covers - A working definition of kitchen engagement and why it matters to Amazon - Household segments compared, with one chosen and the reason for the choice - Kitchen pain points drawn from that segment's routine, ranked by severity and by how well voice fits them - Solutions prioritized with explicit criteria, including what still works on a device without a screen - A primary metric with guardrails, and the risks of putting a voice product in a shared, noisy family space ### Follow-up Questions - How would you tell whether kitchen usage is new engagement rather than usage moved from other rooms or other devices? - If voice grocery reorders rose but so did cancelled or returned orders, what would you change? - How would your top feature work on a speaker with no screen?