Alexa product sense: propose new voice capabilities and justify which launches first

Quick Overview

A product sense prompt for Amazon's Alexa voice assistant: propose new skills to launch and justify each one. It tests choosing a goal and judging criteria, recognizing where voice beats a phone, prioritizing ideas by impact and business fit, and measuring lasting habit rather than novelty, along with privacy and accidental-action risks.

Alexa product sense: propose new voice capabilities and justify which launches first

Company: Amazon

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are a product manager on Alexa, Amazon's voice assistant. Propose a few new skills you would launch and make the case for each: who it serves, what problem it solves, and why Alexa should have it now. Then say which one you would launch first and how you would tell whether it is working. ```hint Test each idea against voice For every idea, ask what makes speaking better than tapping through a phone app in that moment, such as busy hands, a shared room or people who struggle with screens, and drop the ideas that fail the test. ``` ### Clarifying Questions - By "skills", do you mean capabilities Amazon builds itself, or categories of third-party skills Amazon should get developers to build? - What should the new skills do for Amazon: raise daily use, drive shopping and subscriptions, or sell more Echo devices? - Which devices are in scope: speakers without a screen, Echo devices with displays, or also cars and headphones? - Should I focus on a particular market or household type, or is that my choice? ### What a Strong Answer Covers - A stated goal for the new skills and explicit criteria for judging ideas, including why voice suits each one - The households or daily moments targeted, with reasons - Several distinct, concrete skill ideas, each tied to a real problem and to what Alexa can already do - A launch order justified by impact, effort and fit with Amazon's business - Success metrics that separate lasting habit from novelty, with guardrails and the risks of an assistant that listens and acts inside the home ### Follow-up Questions - How would people discover the new skill on a speaker with no screen to browse? - If use spiked in the first week and then fell away, what would you investigate and change? - How would you stop the skill from buying things or taking actions the household did not intend?

Overview: A product sense prompt for Amazon's Alexa voice assistant: propose new skills to launch and justify each one. It tests choosing a goal and judging criteria, recognizing where voice beats a phone, prioritizing ideas by impact and business fit, and measuring lasting habit rather than novelty, along with privacy and accidental-action risks.

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Amazon
Oct 28, 2023
mediumProduct ManagerOtherProduct Design & Strategy
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You are a product manager on Alexa, Amazon's voice assistant. Propose a few new skills you would launch and make the case for each: who it serves, what problem it solves, and why Alexa should have it now. Then say which one you would launch first and how you would tell whether it is working.

Clarifying Questions Guidance

  • By "skills", do you mean capabilities Amazon builds itself, or categories of third-party skills Amazon should get developers to build?
  • What should the new skills do for Amazon: raise daily use, drive shopping and subscriptions, or sell more Echo devices?
  • Which devices are in scope: speakers without a screen, Echo devices with displays, or also cars and headphones?
  • Should I focus on a particular market or household type, or is that my choice?

What a Strong Answer Covers Guidance

  • A stated goal for the new skills and explicit criteria for judging ideas, including why voice suits each one
  • The households or daily moments targeted, with reasons
  • Several distinct, concrete skill ideas, each tied to a real problem and to what Alexa can already do
  • A launch order justified by impact, effort and fit with Amazon's business
  • Success metrics that separate lasting habit from novelty, with guardrails and the risks of an assistant that listens and acts inside the home

Follow-up Questions Guidance

  • How would people discover the new skill on a speaker with no screen to browse?
  • If use spiked in the first week and then fell away, what would you investigate and change?
  • How would you stop the skill from buying things or taking actions the household did not intend?