Design an Amazon-branded television: users, pain points and launch features

As a product manager at Amazon, design a television sold under Amazon's own brand. Explain why Amazon should make one, which users it is for and what problems it solves for them, which features you would prioritize, and how you would measure whether it succeeds. ```hint Start from why Amazon, not why a TV Many companies already sell good TVs. Work out what Amazon gains from owning the main screen in the living room, and let that goal decide which users and features you pick. ``` ### Clarifying Questions - Is this Amazon's first television, or the next generation of the Fire TV-branded sets it already sells? - Which market should launch first, and at what price tier: budget, mid-range or premium? - What does Amazon most want from the product: hardware profit, more Prime Video viewing, a hub for Alexa and the smart home, or advertising and shopping reach? ### What a Strong Answer Covers - A goal for the TV tied to Amazon's wider business, with a north-star metric. - User segments compared, and one chosen with reasoning. - Pain points specific to how the chosen segment watches TV today. - Prioritized features with a launch version, including what is left out and why. - Success metrics with guardrails on privacy, advertising, returns and price, plus the key risks. ### Follow-up Questions - The TV ships with far-field microphones. How do you handle privacy concerns that could hurt sales? - How would you price the TV if most of its value to Amazon comes from viewing and services rather than hardware margin? - Sales are strong, but six months later many owners watch mostly through a game console or another streaming device plugged into the TV. What does that tell you, and what do you change?