Amusement Park Product Design: Map the Visitor Day and Fix Its Worst Moments

How would you make the experience at an amusement park better, and for whom? ```hint Walk through the visit Map a visit from planning the trip to leaving the parking lot, and note where time, money or patience is lost. Then ask which of those problems a product can really change, given that each ride can only carry so many people per hour. ``` ### Clarifying Questions - Whose experience are we improving: guests, or the park's staff and operators? Are we building for one park operator or as an independent product used across parks? - Is the answer limited to a digital product such as an app, or can it also change how the park operates, such as queues and ticketing? - What kind of park: a large destination resort with multi-day stays, or a regional park most people visit for a single day? - Which guests matter most: families with young children, teens and thrill-seekers, or groups and tourists? ### What a Strong Answer Covers - A clear choice of whose experience, which type of park and which guest segment, with reasons. - A walk through the visit that finds the biggest pain points, such as waiting in lines, planning the day and keeping a group together. - Solutions prioritized by guest impact, park economics and feasibility, with a clear first version. - Success metrics for both guests and the park, with guardrails such as fairness, crowding and ride throughput. - Risks and constraints: fixed ride capacity, privacy of location data, guests without smartphones and guests with disabilities. ### Follow-up Questions - Your design shortens waits for guests who use the app. What happens to guests who don't, and is that acceptable? - Ride capacity is fixed. How can a product reduce the pain of waiting if it cannot reduce the total amount of waiting? - How would you measure success when most families visit only once or twice a year?