Analyze Biker Dasher Program's Impact and Success Metrics
Company: DoorDash
Role: Data Scientist
Category: Analytics & Experimentation
Difficulty: medium
Interview Round: Technical Screen
##### Scenario
DoorDash 'Biker Dasher' pilot program aimed at enabling couriers on bicycles.
##### Question
What is the business objective of launching a Biker Dasher program? 2. How would you operationalize and make this program functional day-to-day? 3. What data do you need to analyze dashers’ parking situations? 4. What metrics would you track to measure program success? 5. How would you decide the geographical and phased rollout strategy?
##### Hints
Think about marketplace balance, supply/demand, operational constraints, KPI definition (delivery time, order acceptance, customer satisfaction), A/B rollout and monitoring.
Quick Answer: This question evaluates a data scientist's skills in product analytics, experimentation design, operational strategy, and KPI definition for marketplace-driven features such as cyclist couriers.