Apple Music Product Sense: Pick a Listener Segment and Prioritize One Upgrade

You are a product manager on Apple Music, Apple's paid music streaming service. What would you change to make it better? ```hint Narrow before you build Choose the goal and the group of listeners you are building for before naming any feature; the right change for someone playing background music on a commute differs from the right change for a collector with a huge library. ``` ### Clarifying Questions - Is the priority attracting new subscribers, keeping current subscribers from cancelling, or getting current subscribers to listen more? - Should I focus on the iPhone app, or are other surfaces in scope too, such as the Android app, cars, smart speakers and the web player? - Are artists and labels in scope as users, or only listeners? - Is there a market to focus on, or should I assume the global product? ### What a Strong Answer Covers - A goal tied to the subscription business, and why it was chosen over the alternatives - A specific listener segment and the problems that segment has today - Several solution options and a clear reason for the one prioritized - A success metric with guardrails, and how the change would be tested - Risks such as music licensing limits, harm to other segments, or optimizing listening time at the expense of satisfaction ### Follow-up Questions - How does your idea compare with what Spotify already offers, and why would it make someone stay? - If your test raised listening time but did not lower cancellations, would you ship it? - How would you adapt the idea for listeners who use the Android app?